Sony’s killer OLED is a technical marvel, but in one NYC gallery, it’s art too

By Caleb Denison May 5, 2017

Sony’s new A1E Bravia OLED TV so impressed us at CES this year, we called it the best TV we saw at the show, awarding it our Top Tech of CES 2017 award in the video category. We weren’t the only ones impressed, either — Sony’s entry into the OLED TV market was universally lauded as spectacular.

You’d think that would be enough to get the A1E OLED the attention it needs, but to give the general public a taste of what their walls are missing, the company is hosting an elaborate launch event this weekend at the Westwood Gallery NYC in Manhattan. Dubbed EVOLVE, the event is an elaborate art installation designed and built by Tokyo-based Kaz Shirane. Digital Trends was in attendance at a media preview held May 4, and we were, once again, very impressed. The event, which runs through May 7, is absolutely worth attending for anyone in or around the NYC area.

Recommended Videos

Why is Sony going through such lengths to show off a TV everyone is already raving about? Because Sony wants you to think of it as more than a TV.

Ever since the first flatscreen plasma televisions hit store shelves in 1997, the race has been on to produce a TV so thin and so beautiful it could pass as artwork hung on a wall. CES 2017 brought us the best realizations of that dream yet, with LG’s so-called “Wallpaper OLED” W7 TV, Samsung’s QLED line-up and Frame TV, and Sony’s own A1E OLED. Combining Ultra HD resolution, High Dynamic Range (HDR), and impossibly thin form factors, these flagship television signal a transition to a new paradigm, in which the television serves multiple purposes in a home: part entertainment, part decoration, and part art. Sony wants you to see the A1E as an artistic marvel, not just a technical one.

While TVs as fancy as Sony’s A1E OLED are presently accessible targeted at the affluent (the 55-inch model retails for $4,000, the 65-inch for $5,500), history teaches us that this kind of form factor and advanced technology will eventually replace almost all the bulky black boxes in all of our homes. And Sony plans to lead that charge, one spectacular art installation at a time.

Topics

Sony
TVs

Editor at Large

Digital Trends Editor at Large Caleb Denison is a sought-after writer, speaker, and television correspondent with unmatched…

Mobile

Google Pixel Prime Big Deal Days deals: Phones, watches, earbuds

Comparison of Google Pixel 8 and 8a.

Update 10/10/24: All of the deals have stuck around post-event, and the Pixel 7 Pro even dropped down to 56% off! All prices below have been updated.

It's probably no surprise that Prime Day is the best time to snag yourself some excellent Google Pixel deals. Pretty much all Google Pixel products are going on sale, which is why we've gone out and scoured the internet for the best Google Pixel Prime Day deals on everything from Pixel phones to Pixel watches. The sale has officially ended, but there are a few deals still sticking around. That said, you may also want to check out our general roundup of Prime Day deals, and if you're not necessarily tied to Google, it's worth taking a look at these Prime Day smartwatch deals, Prime Day tablet deals, and Prime Day smartphone deals for some more options.
Best Prime Day Pixel Deals

Deals

Get all-day hearing clarity with Sony’s self-fitting OTC hearing aids

Man wearing Sony CRE-C10 OTC hearing aids.

OTC or over-the-counter hearing aids are a relatively new category of products that offer accessible, affordable access to the aforementioned technology. Usually, hearing aids are expensive and only available through a prescription. That's no longer the case, especially with Sony's OTC self-fitting hearing aids. They feature replaceable batteries that offer all-day hearing clarity blending modern technology and comfort to ensure you can adapt to your surroundings. Get prescription-grade sound quality via FDA-cleared OTC hearing aids that analyze and optimize sound based on your environment. Here's the best part, today they're $100 off at Best Buy. Normally $800, grab them for $700.

Why you should shop these Sony OTC self-fitting hearing aids at Best Buy
The discreet, earbud-style Sony hearing aids offer everyday clarity and balance. If you must know the model number, these are the Sony CRE-C10. They fit comfortably inside the ear canal, offering prescription-grade sound quality. The settings are fully adjustable within the Sony hearing control app, as well. But there's one major difference between the CRE-C10 and the CRE-E10. The former has traditional size 10 batteries offering up to 70 hours of continuous use. When the batteries die, you can simply replace them.

Audio / Video

This 65-inch Samsung QLED TV is half-price after a $1,400 discount

An erupting volcano against a sky a dusk on a Samsung QN90C.

For those who are on the hunt for QLED TV deals, there's probably nothing out there right now that can provide better value than Samsung's offer for the 65-inch Samsung QN90C Neo QLED 4K TV. Its 65-inch model is currently half-price at just $1,400, which is an excellent price for this display. We're not sure how much time is remaining on this $1,400 discount on its sticker price of $2,800 though, so you have to hurry with your transaction if you want the savings. If you want another size, you're in luck because most of the models of the QLED TV are on sale, starting from $1,100 instead of $1,200 for the 43-inch model after a $100 discount, to $2,800 instead of $3,300 for the 75-inch model after a $500 discount.

Why you should buy the 65-inch Samsung QN90C Neo QLED 4K TV
The Samsung QN90C Neo QLED 4K TV is the runner-up in our list of the best QLED TVs, with a rating of 4 out of 5 stars. We applauded its class-leading HDR performance and outstanding color performance, which will let you enjoy your favorite shows and movies even more. The TV also offers Samsung’s Neural Quantum Processor 4K for further optimized picture detail, and the Tizen operating system for access to all of the popular streaming services.