Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Tubi’s rebrand looks to pull you further down the content rabbit hole

The rebranded Tubi service seen on a TV, tablet and phone.
Tubi

Tubi may look a little different the next time you open it. The ad-supported streaming service owned by Fox has unveiled a new brand that expands on the “rabbit hole” motif first seen in a 2023 Super Bowl ad. And with the rebrand, Tubi hopes you’ll follow its content down even further.

“Our viewership growth is strongest with young, multicultural audiences, and they love Tubi for the rabbit holes, the nostalgia, and the content they can’t get anywhere else,” Nicole Parlapiano, Tubi chief marketing officer, said in a press release. “In this new brand system, we wanted to give them a fun, bold, and engaging platform that remains frictionless and 100% free, to indulge in the content that reflects their passions.

Tubi is available on every major streaming platform, from Roku and Amazon Fire TV — which make up the two biggest platforms — to Apple TV, Android TV, and on various smart TV platforms. You also can watch Tubi in a web browser. All for free. (Or, rather, for the cost of watching the occasional ad.)

More on Tubi

“During a time of seismic change in entertainment, Tubi continues to grow and resonate with audiences as the most watched free TV and movie streaming service in the U.S.,” said Anjali Sud, CEO of Tubi. “This traction comes from our commitment to putting the viewer first, and we’ll continue to lean into this strength in the coming year with a series of new programming and product initiatives. Today, we’re sharing a new brand direction that reflects our evolution and serves as the foundation for what’s to come.”

Tubi says Nielsen’s The Gauge report has clocked it at having 1.5% of total TV viewing, with more than 74 million monthly active users as of September 2023. Tubi has more than 200,000 movies and TV episodes available on demand, and more than 250 live channels, with content in pretty much every category you can think of. So, yeah. It’s a pretty deep rabbit hole.

“See you in there,” Parlapiano said.

Editors' Recommendations

Phil Nickinson
Section Editor, Audio/Video
Phil spent the 2000s making newspapers with the Pensacola (Fla.) News Journal, the 2010s with Android Central and then the…
Wiim Ultra, a music streamer with a color touchscreen, teased ahead of May launch
Wiim Ultra.

LinkPlay, the company behind the Wiim family of wireless network media streamers and integrated amplifiers, is giving its fans a sneak peek at its next creation: the Wiim Ultra. The hi-res streaming device, which will get its official unveiling May 9 at the High End Munich 2024 Show, has an abundance of analog and digital inputs and outputs, plus a glass-covered, 3.5-inch color touchscreen on the front panel.

LinkPlay hasn't provided pricing, availability, or a detailed list of specifications for the Wiim Ultra, but it has dropped the some tidbits to whet peoples' appetites.

Read more
A $20 Chromecast with Google TV is perfect for this one reason
Chromecast with Google TV.

Normally, I would never recommend that someone buy a streaming device that tops out at 1080p resolution. Even if you somehow don't have a 4K TV already — I'm not judging, there are plenty of good reasons — you might well have one in the future. And at that point, it's better to not have to buy new hardware until absolutely necessary. Just go ahead and spend the extra $30 now for a 4K version.

But it's hard to say no to a $20 Chromecast with Google TV HD.

Read more
Tidal vs. Spotify: Which music streaming service has the features you need?
Tidal app for iOS on an iPhone 14 showing now playing screen with Max quality track.

Spotify is the world's leading music streaming service, with over 236 million active paid subscribers and a vast library of artists, albums, podcasts, and audiobooks. It is available on almost every desktop and mobile device. However, if you are a fan of hi-res audio, Tidal may be a better option as it emphasizes hi-res content and offers a vast collection of music and video content.

To determine which platform is better, we compared Spotify and Tidal based on price, sound quality, and supported devices.
Price
Spotify has two tiers of service for individual users. The free, ad-supported tier gives access to the entire library of Spotify content, but has restrictions on how you can interact with it and also has ads. The full-featured Premium plan costs $11 per month, which is standard for the industry now. Spotify also offers plans for two individuals for $15 per month, called Spotify Premium Duo, and a six-person family plan (with parental controls) for $17 per month. There's also a student plan at just $6 per month.

Read more