Like this shirt? Finery suggests clothes like Spotify suggests songs

Finery leather jacket
Recently, I packed for a 10-day trip, half business, half vacation, where the temperature difference between my two destinations was about 20 degrees. I did all my laundry, then pulled things out of the basket and put them in my suitcase, counting each day’s worth of clothes as I went. It’s not the most elegant solution to the packing problem, and it’s just one way Finery — a site that catalogs your clothes and ensembles like some sites do with your music collection — can help those of us who don’t keep a running tally of our wardrobes in our head.

The idea came from services such as TripIt, Spotify, and Mint, Finery founder and CEO Whitney Casey told Digital Trends. “We want to be the iTunes for clothes, the Spotify for clothes… I get dressed every day, sometimes two or three times a day,” she said. “You definitely are using your clothes far more than you’re making playlists.”

But while you have to tell Spotify your favorite bands and rate movies to get Netflix to give you accurate recommendations, Finery is supposed to populate most of your wardrobe for you, provided you’re an avid online shopper. Give the site access to your email, and it will pull in the receipts stores sent from the past 10 years. It will then pull in clothes and accessories, giving you an online view of your online shopping items. You can either search for things you bought in the store and add them in or upload a photo of that sweater your grandmother knitted for you.

In an era of data breaches, it can definitely be a little daunting to give a company free reign to peruse your email. Casey said the site isn’t pulling in the e-card your co-worker sent you for your birthday or even the receipt for the tool set you bought from Home Depot.

“We’ve trained it to only take in apparel, makeup, accessories, because the amount of data of that alone is a lot,” she said. Sites such as Target — where you could conceivably buy a tulle dress and a tool set — are a little trickier, she admits.

From there, a lot happens to turn your receipt into an item you recognize.

“Our system uses all of this proprietary data analysis that we’ve done on the backend to then know, ‘Oh, this is a white Céline Mule and it is spring/summer,’” Casey said.

If a couple of users suddenly buy boots from a newly opened boutique, Finery will learn how to process the unfamiliar receipts.

The image recognition piece is about 97 percent accurate, she said. The site has over 3 million unique items categorized thus far and supports receipts from 625 brands and stores. If a couple of users suddenly buy boots from a newly opened boutique, Finery will learn how to process the unfamiliar receipts. Because your email account is linked to your Finery account, new purchases get added into your wardrobe when you log on.

For those squeamish about linking their email accounts, there are other ways to add items to your wardrobe.

“I always say, ‘if you can Google it, you can put it into your wardrobe,” Casey said.

Stores such as Nordstrom let you link your account and should send your purchases to your wardrobe. For adding individual items, you can upload a photo and put in the details yourself, or just copy and paste a retailer’s link or an item you found on Pinterest. There’s also a searchable catalog on the site. Each item’s card is editable, so you can switch the picture and customize the information. Your sweater might be lightweight enough that you wear it in spring and fall, so you can click both buttons. You can also change the item’s color and mark it as a favorite.

Once all your clothes are in one spot, Casey thinks there are lots of possibilities with what you can do with them. Finery already has a browser extension that lets you add items from any retailer to a universal wishlist, and you’ll get an alert when it goes on sale. Macy’s may not remind you when you only have days left to return the ill-fitting jeans you just bought, but Finery will. You can also create looks from all the items in your wardrobe and plan what you’re wearing for the next month or so. As a former CNN anchor, Casey said she constantly had to mentally keep tabs on what she’d already worn or viewers would call her an “outfit repeater.” (Male anchors, of course, can wear the same suit every day for a year without someone noticing.) Even if you don’t have a group of mean girls memorizing your outfits every day, the calendar can still help remind you that on Wednesdays, we wear pink.

Finery coffee

Sometime this fall, Finery will also launch an “insight button.” Taking information from hundreds of articles about what’s “in” this season, Finery will find about 300 trends everyone’s talking about. It can then show you which trends match with items you already have, so you can avoid buying something new. Believe it or not, Casey said one of Finery’s goals is to help its users shop less. She’d rather see that money go elsewhere, like investing in a home or education.

“The main goal is to get women to spend money back on advancing their lives,” she said.

Believe it or not, Casey said one of Finery’s goals is to help its users shop less.

Eventually, she’d like Finery to help extend the lifecycle of clothes as well. Consignment sites like RealReal could bid on items in your wardrobe or you could put them in Finery’s marketplace. It doesn’t exist yet, but Casey envisions the marketplace being curated just for you; you’d only see items from fellow users who have a similar style and are selling their clothes in your size within your price range. When Hurricane Harvey damaged a Dress for Success affiliate, Finery’s coders added a button that lets users donate the clothing or accessory to the nonprofit right from the item’s card.

With all the information users are giving the site, Finery will also develop tools that help users make the most of their wardrobes.

“Your data should be working for you,” Casey said.

Whether you’re boho or downtown or another style archetype, she said, “your twist on that is going to be different.” While you can only categorize an individual dress as casual, cocktail, and so on, you get more specific with your “looks,” as Finery calls your outfits. Outfits can be marked for certain collections (brunch, holiday) and as specific “vibes” (edgy, tomboy). As more women create more outfits, the site’s machine learning tools will get better at learning what works together, she said, but you’ll have to do some of the work, too, so it gets to know you. It could recommend you pair these tights with that dress because that’s what other users are doing, but “you’re going to want it to be your style,” she said.

Finery face shirt

If you think you lack style or are just too busy to find outfits that fit together, there are sites that will do it for you — with clothes you have to buy. Trunk Club and Stitch Fix have personal stylists that create ensembles for you based on a few questions and some Pinterest boards you send over. But imagine if they sent you dresses, jeans, and tops based on what you already own, ones that work with what you already have. While these sites are helpful for some, Casey thinks they would be even more valuable with Finery’s help.

“You have to start in their closet,” she said.

Finery just launched in April, and the team is made up of 17 people. It has lofty ambitions, two data scientists, and a handful of coders.

Going through the process of creating a Finery account wasn’t the breeze I’d hoped for. It only imported about 12 items from my Outlook email, couldn’t connect to my Nordstrom account, and thought that items’ colors include the model’s skin tone when I added items via a link. Still, once I’d added a bunch of dresses, shoes, and tights by copying and pasting links from retailers and Pinterest, I found myself looking forward to some of the features. Please, suggest sweaters for me to wear with my dresses!

But even without those tools, Casey thinks users will find the value in being able to plan next week’s wardrobe while they’re waiting for a friend at a coffee shop instead of forgetting about what’s hanging in the back of your closet.

“We’re giving you your time back one t-shirt at a time,” she said.

Emerging Tech

Postmates’ to roll out Minion-like autonomous delivery robots in 2019

Postmates is about to employ a cute little robot to work alongside its human delivery personnel. Called Serve, the wheel-based bot can carry items weighing up to 50 pounds and has a range of 30 miles.

Choosing one of these smart TVs under $300 will make you look like a genius

Buying a good cheap smart TV is easier than ever. To help you out, we've sniffed out a half dozen of the best models out there with prices starting at just $130. We've even thrown in a couple 4K smart TVs, with these UHD models still…
Emerging Tech

With this robotic garage, retrieving your car is like using a vending machine

Remembering where we parked our cars can be a real pain. But what if our cars came to find us, rather than the other way around? A new automated robot parking valet system aims to help.
Social Media

Snapchat facial recognition could soon power a new portrait mode, code suggests

Digging into Snapchat's code suggests a handful of upcoming camera features, including a portrait mode. The feature appears to use facial recognition A.I. to blur the background. The code also suggests an updated camera interface.
Smart Home

With a simple command, Alexa can arm all your security devices

Alexa customers can query status plus arm or disarm home security systems several companies. New Alexa Guard skills set your home to away mode, send alerts when alarms or sensors go off, and contact home security monitoring services.
Smart Home

Voice assistant-enabled Deebot N79S robot vacuum now deeply discounted

The Ecovacs Deebot N79 is more powerful and quieter than its predecessor and adds Amazon Alexa and Google Assistant compatibility. Ready to make cleaning easier than ever, this voice-enabled bot will vacuum your home on spoken command.
Product Review

Hue who? Nanoleaf Canvas brings a riot of color and vibrancy to the smart home

Fun and festive, Nanoleaf Canvas feature lighting adds personality and vibrancy to any room. Nanoleaf Canvas features squares that you can connect in any configuration you’d like. Sync to music, play games, or relax in soothing light.
Smart Home

Facebook Portal and Portal+ video-calling devices gain new content and features

Facebook's Portal devices are video smart speakers with Alexa voice assistants built in that allow you to make calls. The 15-inch Portal+ model features a pivoting camera that follows you around the room as you speak.
Smart Home

Dog or cat shedding? These vacuums do a great job of sucking up pet hair

Got a pet hair problem? Fortunately, there's help for you and your furry friend. We tested out a bunch of vacuums that promise to remove pet hair. Here are a few of the best you can buy.
Smart Home

Rocco wants to rock out. Parrot learns to use owner’s Amazon Alexa

Rocco, an African gray parrot, fell in love with his owner's Alexa unit and ordered himself treats and other goodies, but mostly uses the smart assistant to rock out to his favorite music.
Smart Home

The Echo Wall Clock can help you keep track of multiple Alexa timers

Amazon just released the Echo Wall Clock that was announced at its September new hardware device event in Seattle. The Echo Wall Clock is an analog clock that also indicates the minutes remaining on one or more Alexa timers.
Product Review

Ring Alarm makes DIY home security simple and affordable enough for everyone

Ring first made waves with its video doorbell, and now the Amazon-owned company is moving on to home security with the Ring Alarm. You can install the sensors and keypads yourself, then have Ring professionally monitor your home.
Smart Home

Espresso On Demand: The five best Nespresso machines

Most people still trek down to their local coffee shop to get an espresso or a cappuccino, but you don't have to. A Nespresso machine can put coffee shop quality espresso on your kitchen counter.
Smart Home

This device detects when your pet is at the door and opens it for them

Tired of waiting for your dog to come inside, or running home in the middle of the day to let your four-legged friend out? Wayzn automatically opens sliding doors for your dog and gives you remote control.