25 percent of smartphone users have ad blockers, according to survey

ad blocker use study shows growth adblocker for facebook nyt
Now that ad blockers are available on iOS and Android, many more users seem to be downloading the apps. A mobile marketing company called Tune has released a new report suggesting that as many as 24.6 percent of mobile users have some kind of ad blocking app or Internet browser installed.

Tune surveyed almost 4,000 people in the U.S. and Europe, and found that ad blocker adoption is growing extremely quickly. While only 2.4 percent of respondents said that they had downloaded an ad blocker in the four to six months before November, 7.8 percent said that they had downloaded their ad blocker in November 2015. The adoption rate is highlighted by the fact that Tune projects 80 percent of users will have downloaded ad blockers by the fourth quarter of 2017.

RelatedYahoo Mail begins blocking users with ad blockers installed

Of course, there are a few things to note. Tune did not survey the actual data on users’ phones, but rather simply asked them what they have on their phones. Because of this, results could vary quite widely, with 21 percent of respondents even saying that they didn’t know if they had an ad blocker or not. Not only that, but just because someone has downloaded an ad blocker doesn’t mean they’re actually using it.

Still, the fact is that ad blocker use is growing quickly — especially considering the fact that Apple recently started allowing ad blockers on its iPhones — may be cause for concern for publishers.

Interestingly enough, there doesn’t seem to be any real correlation between using ad blockers and demographic. The report noted that young people in Europe were more likely to use ad blockers, but by a negligible few percentage points.

The debate on ad blocking is likely to continue to heat up in the near future. Publishers rely on ads to make money from their content, but ad blockers take a chunk of that potential profit away from them. Because of this, advertisers and publishers have started looking towards ad blocker developers to change how they block ads, only filtering out some more intrusive ads rather than ads in general.

You can see the full report for yourself here.

Product Review

The iPad Pro is the best tablet ever. But don't sell your laptop just yet

Apple has unveiled a big redesign for the iPad Pro, slimming down the bezels, adding Face ID, and the ability to attach and charge the Apple Pencil. All of this comes at a high cost however, as the iPad Pro starts at $799.
Gaming

Some ‘Fortnite’ players aren’t too happy with the new Infinity Blade weapon

The most recent update for Fortnite added the Infinity Blade melee weapon to battle royale, and some players aren't happy with how much it has changed the game during competitions.
Computing

3DMark’s Port Royal lets you benchmark ray tracing on Nvidia’s RTX cards

UL is adding another benchmarking utility to its popular 3DMark suite to help gamers measure their graphics card's ray tracing performance. You'll soon be able to measure how Nvidia's RTX 2070, 2080, and 2080 Ti stack up.
Home Theater

Sling TV ramps up its base programming with Discovery Networks for free

Sling TV has grown a great deal since its launch. Now there are more channels and more packages to chose from, with prices to match, and more is being added all the time. Everything you need to know is right here.
Social Media

Instagram could be making a special type of account for influencers

Instagram influencers fall somewhere between a business profile and a typical Instagram, so the company is working on developing a type of account just for creators. The new account type would give creators more access to analytical data.
Mobile

The Galaxy A8s is Samsung's first with a hole-punch camera cutout

Samsung is building exciting, technologically innovative midrange phones, and the latest to be revealed is the new Samsung Galaxy A8s, which may give us an idea of what the new Samsung Galaxy S10 will look like.
Outdoors

Puma revives its classic 1986 smart shoe, complete with high-tech heel hump

More marketing stunt than serious effort to dominate the smart shoe space, Puma is about to re-release its classic RS-Computer Shoe. The high-tech footwear from 1986 was a breakthrough at the time, despite its unsightly heel hump.
Mobile

Looking for flexible and inexpensive phone service? Check out our favorite MVNOs

Looking to switch from a major carrier to something a little more affordable? Luckily, there are a ton of great MVNO options to choose from. Check out our guide to the best MVNOs, from Boost Mobile to Google Fi.
Cars

Best Products of 2018

Our reception desk has so many brown boxes stacked up, it looks like a loading dock. We’re on a first-name basis with the UPS guy. We get new dishwashers more frequently than most people get new shoes. What we’re trying to say is: We…
Smart Home

Uber Eats is testing a system for cheaper meal delivery

You know how Uber Pool offers cheaper trips if riders share a car? Well, Uber Eats is currently testing the same idea for meal delivery, and it could mean cheaper orders for customers.
Mobile

New Apple Watch begins saving lives one week after getting EKG feature

The Apple Watch Series 4 was updated almost a week ago with a new feature that allows users to take electrocardiogram tests -- and already it seems like the new feature is saving lives.
Mobile

The best smartphone stocking stuffers for a very techy Christmas

If you've got a tech-loving smartphone enthusiast to buy for, we can help you out. Here's a selection of top phone accessories that would make amazing stocking stuffers so you can have a very Merry Christmas.
Mobile

OnePlus's 5G phone should arrive in May 2019, may cost up to $850

OnePlus will be among the first companies to put the new Snapdragon 855 processor into a phone, and will also release a separate and more expensive 5G phone in 2019 with the help of U.K. network EE.
Mobile

Santa Claus is coming to town. Get ready with these Christmas apps

Like it or not, Christmas comes but once a year. Thankfully, we've got a list of the best Christmas apps to help get you into the holiday spirit, just in case you want to call Santa or become a Christmas elf.