Skip to main content

Adidas picks up the pace with a mobile-friendly shopping app that uses A.I.

adidas shopping app for mobile
Image used with permission by copyright holder
Adidas has offered online shopping for a long time but you’ve always had to do it via a web browser. That may be just fine on a PC or laptop, but the process can get fiddly if you like to use your smartphone to shop.

The good news is that the sports clothing giant has finally gotten around to building a mobile shopping app for iOS and Android devices.

The new app offers everything from its latest shoes to clothing and accessories.

In an effort to offer a little more than its browser-based shopping experience, it will also come up with personalized product recommendations based on the sports you play and the kind of gear you like to wear. And with Adidas’s new app employing artificial intelligence technology, those recommendations should improve over time.

For now you can only use it in the U.S. or U.K., and you need to choose between the two when you open the app for the first time.

After that, you can scroll down the main page to explore current trends in the world of sports gear, or hit the shoe icon to start shopping. You’ll find products split between men, women, and kids, with additional categories including shoes, clothing, and accessories.

You can order using Apple Pay “or another favorite way of paying,” Adidas says, and track your goods via regular updates from the company.

Adidas has cleverly worked in other reasons to get you to open the app, such as by incorporating tailored news on sports and athletes that you’re into. Of course, you’ll also find updates on the latest Adidas gear to hit the market, likely with links to the store to encourage you to splash out on more gear.

For a bit of fun, there’s a “share how you wear it” feature where you can send in a photo of yourself posing in your swanky new Adidas gear for inclusion in a showcase of similar images so you can “see how your friends are wearing their Adidas.”

Finally, if you have any issues using the app, Adidas has agents available for an online chat around the clock, seven days a week. Of course, if Adidas isn’t your style, there’s always Nike.

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
The 45mm model of the Apple Watch Series 9 is $100 off right now
Post-walk fitness data on the Apple Watch Series 9.

There are some fantastic Apple Watch deals going on right now as part of the Memorial Day sales with $100 of the Apple Watch Series 9 at Best Buy. It usually costs $429 but right now, you can buy one for just $329. That’s for the Apple Watch Series 9 45mm Midnight Aluminum Case with Midnight Sport Loop but you can also save $70 and get the watch with a for $329 if you’d prefer. Keen to learn more about the Apple Watch Series 9? Let’s take a look.

Why you should buy the Apple Watch Series 9
The Apple Watch Series 9 is one of the best smartwatches around if you own an iPhone. It’s the perfect assist to place on your wrist. It has a powerful S9 chip which ensures that you can switch between apps super fast without any issue. It also has a gorgeous and superbright always-on display so that you can clearly see what you’re doing.

Read more
Get this Samsung tablet for under $100 for Memorial Day
Samsung Galaxy Tab A7 Lite in the hands.

While some of the best tablets can compete with budget laptops in terms of what they can do, that performance comes at a cost that some folks might not need. If you just want something simple for streaming or reading, you don't need to grab the best of the best, and something like the Samsung Galaxy Tab A7 Lite is perfect for that. Not only is it budget-friendly, but it also has a great early Memorial Day deal on it from Walmart that brings the price down even further. While it usually goes for $159, Walmart is discounting it down to just $99, saving you a whopping $60 in the process.

Why you should buy the Samsung Galaxy Tab A7 Lite
While the Samsung Galaxy Tab A7 Lite may not be the best of devices, there's a lot to love about it, such as the fact that you get a pretty solid 8.7-inch for less than $100. It does run a lower 1340 x 800 resolution, but that's not too bad on a smaller screen where you likely won't notice it; plus, it does mean you use less bandwidth to stream content. Interestingly, it also has a fingerprint reader, which is pretty rare on more budget-friendly devices but makes opening and closing the tablet pretty easy.

Read more
If you like Samsung phones, you need to be ready for July 10
Samsung Galaxy Z Fold 5, Galaxy Z Fold 4, and Galaxy Z Flip 5 resting on a table.

Although Samsung hasn't officially announced the date, we've gotten more indications about when the next Samsung Unpacked Event will be held.

According to The Chosun Daily, it's going to be Wednesday, July 10, in Paris. The date has long been rumored, so this latest news is unsurprising. Still, it's good to get confirmation from another source on the same date. At this point, it's all but set in stone that July 10 is the day to look forward to.

Read more