Skip to main content

Analyst predicts Apple Music could reach 20 million subscribers by end of next year

apple music 10 million paid subscribers
Apple Music might reach eight million users by the end of the year, according to music business analyst Mark Mulligan. In a new report named ‘Predictions for 2016′ he further claims that the music streaming service will reach 20 million subscribers by the end of 2016.

In his report, Mulligan says Apple “went from zero to the No.2 streaming service in a matter of months in mid-2015,” and while growth has slowed, he still expects Apple will add 1.5 million more users between October and December to the 6.5 million currently subscribed.

“Its platform and marketing assets are well known, but its clear commitment to making Apple Music work has surprised some,” said Mulligan to Music Business Worldwide. “If Apple finds growth tough going, expect it to throw everything at the labels to agree to lower price point products so it can open up large chunks of the iTunes music customer base.”

We’re a little skeptical of the eight million prediction, considering five of the 11 million free trial users apparently decided the music streaming service wasn’t worth it when the free trial ended. There are currently 8.5 million users not paying for the service, yet who still use it on a regular basis.

The launch on Android might have brought in a few more users, but those would still be on the free trial and not count towards the eight million subscriber count. That means, in Mulligan’s world, 1.5 million iOS users finished the free trial, waited, and then re-subscribed to the music streaming service in the past two months.

20 million users by the end of 2016 is another bold prediction, one that would push Apple Music close to Spotify’s 25 million paying customers. By that time, though, we expect to see Spotify with more than 35 million subscribers, especially if industry rumors are true.

A launch in China is bound to add a few million more users, alongside Apple pushing new content for U.S. and European users — including Taylor Swift’s new live album.

Editors' Recommendations

David Curry
Former Digital Trends Contributor
David has been writing about technology for several years, following the latest trends and covering the largest events. He is…
The next iMac could crush Intel with a monster 20-core duo chip
wwdc 2017 proves apple doesnt know what to do with mac new imac pro editing

Apple’s iMac Pro was dubbed its most powerful Mac ever in 2017, but the all-in-one was discontinued earlier this year without ever living up to the hype. Now, it could be on the cusp of an explosive return with one of the beefiest chips ever to grace an Apple machine.

According to YouTuber Max Tech, Apple will likely equip the upcoming high-end iMac with a brand-new chip that essentially fuses two M1 Max chips together. This Frankenstein creation will apparently be named the M1 Max Duo and provide Mac users with one of the most powerful devices they’ve ever laid their hands on, featuring a 20-core CPU, a 64-core GPU, and up to 128GB of memory.

Read more
iPhone 13 and new iPads hit by Apple Music bug
iPhone 13 front and back

Getting one of the new iPhones or iPads? Then watch out -- if you restore the device from a backup, Apple says you might have trouble using Apple Music.

The issue affects all of the new iPhone 13 models, as well as the new iPad (9th generation) and iPad Mini (6th generation). Older devices are not affected.

Read more
AirPods, Beats owners can get Apple Music free for 6 months
iPhone 12 with AirPods on top of MacBook.

Apple is offering six months of its Apple Music streaming service for free to owners of AirPods and select Beats products.

Eligibility for the offer covers current owners and future purchasers of the following devices: AirPods Pro, AirPods with Charging Case, AirPods with Wireless Charging Case, AirPods Max, Beats Studio Buds, Powerbeats, Powerbeats Pro, and Beats Solo Pro.

Read more