The news comes from Samsung itself, and was part of a statement released alongside its latest earnings report, in which it shows an improvement over projections, but admits they didn’t come from sales of its smartphones. “Despite the launch of the Galaxy S6,” it reads, “improvements to earnings was quite marginal due to low smartphone shipments and an increase in marketing expenses.”
This doesn’t mean it’s not selling any, but it would like to sell more. The key sentence for bargain hunters is found when Samsung says it wants to maintain the “sales momentum for its high-end products,” by adjusting the price of the Galaxy S6 and the Galaxy S6 Edge. It doesn’t state how much this adjustment will be, or really whether it’ll be an increase of a decrease, but we can’t imagine it’ll be putting the price up even more.
Samsung’s Galaxy S6 phones are among the most expensive currently on sale, and in the wake of Motorola and OnePlus’s announcement of equally powerful phones that cost $200 less than an S6, an “adjustment” in price seems appropriate.
It’s timely for another reason. On August 13, Samsung is expected to launch the Galaxy Note 5 and the Galaxy S6 Edge Plus, neither of which will be cheap. The statement alludes to the arrival of the new phones, stating it’ll “flexibly adjust the price of the Galaxy S6 and S6 Edge, and launch a new model with a larger screen.”
The cost cuts may translate into better deals with networks on the S6, and a drop in the unconnected, SIM-free model’s price too.
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