Skip to main content

Google outbids Facebook to aquire Waze for $1.1 billion

Image used with permission by copyright holder

Waze, the socially-sourced free navigation app that hit the ground running since launching into the mobile realm six years ago, has struck a major deal with Google.

According to Bloomberg, Google agreed to pay a cool $1.1 billion for the navigation software, an effort to thwart Facebook – which had proposed a deal to purchase the software for $1 billion last month – from increasing its foothold in the mapping world, where Google is undisputedly the leader. Not only was the purchase beneficial in maintaining the lead in navigation, the purchase is a testament to the increased need to cater to users that are constantly on-the-go, turning to tablets and smartphones rather than PCs.

While Google Maps is inarguably the most up-to-date and accurate mapping service on the market, Waze has mastered the wrangling of users – to the tune of 40 million – that help to keep travel conditions current in real time. Combine the two, and we’re expecting to see a stellar app that will certainly be hard to beat. Not to mention, Google’s efforts to get its virtual foot in the social door has been unsuccessful thus far; taking Waze under its wing guarantees it a big leap forward, since the community is already so well-established.

The app is currently available on both iOS and Android devices. Aside from showing current traffic conditions, it also alerts drivers of ongoing road work, speed traps, and other hazards that could prove risky. Income is generated by ads that are location-based; while ads are typically annoying, they can occasionally prove to be useful if you’re, say, driving around an unfamiliar city.

Google is expected to make the announcement very soon, but as of now, there’s no word as to when (or if) full integration is expected to take place, or whether the availability will expand onto other platforms.

Editors' Recommendations

Joshua Pramis
Former Digital Trends Contributor
Spending a childhood engrossed in such technologically inspiring television shows like Voltron, Small Wonder, and Power…
Waze just added a new feature designed to make winter drives easier
2012 Jeep Grand Cherokee snow background

Waze has added a new feature for winter driving that should offer peace of mind if you ever find yourself commuting through snow-filled streets.

The navigation app will now offer snow reports on the state of nearby roads throughout the colder months of the year. It means, for example, that you’ll be able to quickly see whether a road has been plowed, allowing for more efficient route planning.

Read more
Google is buying Fitbit for $2.1 billion
Fitbit Versa

The rumors surfaced a few days ago, and it turns out they were true: Google is buying Fitbit for $2.1 billion in cash. The two companies just announced the deal today.

Fitbit will be folded into Google, and that means it will be making a fresh generation of wearables that will run Wear OS and be branded as Made By Google devices.

Read more
Google Maps now lets iPhone-owning drivers help their fellow road users
google maps ios update 26254616  app

Drivers with an iPhone who use Google Maps to get around can now do their bit to ensure the app shares the very latest traffic information with other road users.

In an update rolling out globally this week, Google Maps will allow iPhone users to report accidents, speed traps, and traffic slowdowns as and when they see them.

Read more