HTC drops hints about a new Hero phone and plans for a major redesign

HTC One M9 home
Ben Nelson/Digital Trends
HTC hasn’t had the best year so far. Its One M9 flagship phone didn’t impress customers as much as the company had hoped, and HTC reported its lowest April revenue numbers in six years. In an effort to assuage investors’ fears, HTC held a shareholder’s meeting yesterday, and promised changes are incoming, reports the Taipei Times.

HTC CEO Cher Wang apologized for her company’s performance so far in 2015, which has been poor, largely due to relatively unremarkable One M9 sales and a disappointing marketing campaign for the device. Wang blamed the weak performance on “poor operational efficiency,” as well as an “overly conservative marketing strategy amid fierce competition.” HTC’s competition includes the likes of the LG G4, as well as the Samsung Galaxy S6 and Galaxy S6 Edge, both of which have surpassed 10 million units sold so far.

In an effort to improve its fortune, HTC promised to make design changes to its flagship smartphone for 2016, as well as add innovations. The company also announced it will release a “hero product” in October. HTC didn’t specify further what this product is, though the word usage evokes memories of one of the company’s earlier Android smartphones, the HTC Hero.

In addition, HTC looks to cut down on production costs and improve its marketing strategies. The company’s marketing budget is currently 20 times lower than that of Apple and Samsung. More interestingly, HTC’s non-smartphone segment, which includes everything from connected devices to VR, will contribute at least 10 percent of the company’s revenue in 2016. This leads us to believe that the HTC Vive VR headset — and the HTC Re, its handheld camera — won’t be one-and-done products, though that isn’t confirmed.

With this meeting, it’s clear that HTC recognizes the uphill battle it currently faces. With stiff competition from Apple, Samsung, and even LG, HTC can’t afford to sit back and lose the remnants of name brand recognition it currently has in the consumer market. Only time will tell if HTC is successful.


Google’s updated Santa Tracker entertains and teaches coding throughout December

Google's Santa Tracker is in its fifteenth year and is back again with even more features. You can have fun with more than 20 games, learn about different holiday traditions around the world, and enjoy some festive animations.

Upcoming Samsung Galaxy S10 models may have two, three, or even four rear lenses

While we still may be months away from an announcement, there's no doubt about it: Samsung is working hard on its successor to the Galaxy S9. Here's everything we know about the upcoming Samsung Galaxy S10.

Sprint confirms it will launch a 5G smartphone with Samsung in 2019

Like other carriers, Sprint is working hard on bringing the next generation of cellular connectivity to customers. In fact, the company has even announced that it's working with HTC and Qualcomm on a new 5G smart hub.

The best weather apps for the iPhone

Don't rely solely on your local meteorologist to stay up to date on the weather. Take matters into your own hands with one of these weather apps, each of which brings something unique to the table.

The $200 TicWatch C2 smartwatch is now being sold in the U.S. and U.K.

Digital well-being and disconnecting from your phone is one of 2018's big trends. Mobvoi wants you to think about its TicWatch C2 smartwatch as a great way to help you use your phone less.

The Palm has been revived, and is now available in the U.S. and U.K.

A reboot of the classic Palm is finally here and it's tiny. It syncs to your phone and acts as a secondary device -- with a feature to help you disconnect from technology. The Palm will be available exclusively through Verizon for $350.

Car-branded phones need to make a U-turn if they ever want to impress

Your car and your smartphone are becoming one, yet smartphones branded or co-created by car companies are a problem. We look at the history, some examples of the best and worst, then share hopes for the future.

Yes, we really are getting a special McLaren edition of the OnePlus 6T

OnePlus has announced a partnership with McLaren F1, emphasizing a shared interest in speed. The phone company is known for producing special edition devices. Here's what we know about the OnePlus 6T Mclaren Edition.

Simplify your life with one of these wireless smartphone charger deals

Banish nightly cable fumbling with a wireless smartphone charger. If your smartphone is compatible with wireless charging, the simplicity of placing it on a pad is a beautiful thing. Wireless chargers are also excellent gifts for coworkers.

Microsoft Outlook for iOS gets big redesign, with Dark Mode coming soon

Microsoft has deployed a huge redesign for its Outlook for iOS app, which includes new blue branding and some quality-of-life improvements. Dark Mode isn't included, but it's coming soon.

Our favorite Windows apps will help you get the most out of your new PC

Not sure what apps you should be downloading for your newfangled Windows device? Here are the best Windows apps, whether you need something to speed up your machine or access your Netflix queue. Check out our categories and favorite picks.

5G’s arrival is transforming tech. Here’s everything you need to know to keep up

It has been years in the making, but 5G is finally becoming a reality. While 5G coverage is still extremely limited, expect to see it expand in 2019. Not sure what 5G even is? Here's everything you need to know.

Vanquish lag for good with the best routers for gaming

Finding the best routers for gaming is no easy task. With so many out there, how do you know which to pick? We've looked at the many options available and put together a list of our lag-free favorites.

Beddit Sleep Monitor 3.5 now available on the Apple Store

The Beddit Sleep Monitor 3.5 is now available on the Apple Store for $150. The sensor strip, which is only 2 millimeters thin, automatically tracks a wide array of sleep data when placed under the user's sheets.