HTC drops hints about a new Hero phone and plans for a major redesign

HTC One M9 home
Ben Nelson/Digital Trends
HTC hasn’t had the best year so far. Its One M9 flagship phone didn’t impress customers as much as the company had hoped, and HTC reported its lowest April revenue numbers in six years. In an effort to assuage investors’ fears, HTC held a shareholder’s meeting yesterday, and promised changes are incoming, reports the Taipei Times.

HTC CEO Cher Wang apologized for her company’s performance so far in 2015, which has been poor, largely due to relatively unremarkable One M9 sales and a disappointing marketing campaign for the device. Wang blamed the weak performance on “poor operational efficiency,” as well as an “overly conservative marketing strategy amid fierce competition.” HTC’s competition includes the likes of the LG G4, as well as the Samsung Galaxy S6 and Galaxy S6 Edge, both of which have surpassed 10 million units sold so far.

In an effort to improve its fortune, HTC promised to make design changes to its flagship smartphone for 2016, as well as add innovations. The company also announced it will release a “hero product” in October. HTC didn’t specify further what this product is, though the word usage evokes memories of one of the company’s earlier Android smartphones, the HTC Hero.

In addition, HTC looks to cut down on production costs and improve its marketing strategies. The company’s marketing budget is currently 20 times lower than that of Apple and Samsung. More interestingly, HTC’s non-smartphone segment, which includes everything from connected devices to VR, will contribute at least 10 percent of the company’s revenue in 2016. This leads us to believe that the HTC Vive VR headset — and the HTC Re, its handheld camera — won’t be one-and-done products, though that isn’t confirmed.

With this meeting, it’s clear that HTC recognizes the uphill battle it currently faces. With stiff competition from Apple, Samsung, and even LG, HTC can’t afford to sit back and lose the remnants of name brand recognition it currently has in the consumer market. Only time will tell if HTC is successful.

Mobile

What do golden retrievers and Samsung Note 9 owners have in common? Loyalty

Samsung has introduced the Galaxy Note 9, but rumors have spread it may be the last of its kind due to its similarity with the Galaxy S9 Plus. We spoke to Samsung about the productivity device's future.
Computing

HTC breaks down VR barriers by bringing Oculus Rift titles to Viveport

HTC's Viveport store and subscription service will be opened to Oculus Rift users in September this year, letting them buy titles directly and take advantage of the monthly game-delivery service.
Mobile

The HTC U12 Plus is now available in color-shifting Flame Red shade

HTC has released some pretty great flagship phones in the past few years, and it's now aiming to follow up with another one. After plenty of rumors and leaks, the company has finally taken the wraps off of the new HTC U12 Plus.
Web

Google claims censored search in China is ‘not close’ as employees protest

Google CEO, Sundar Pinchai, has promised employees that the company is "not close" to releasing a censored search product in China, despite claims that it was working on such a project.
Apple

New patent suggests multiuser support could one day come to Siri

A new patent suggests that a major improvement may be in the works for Apple's digital assistant. Nothing has been confirmed, but Apple may soon work on implementing multiuser support for Siri.
Wearables

Huawei could announce a trio of new smartwatches at IFA in late August

The Huawei Watch 3 may be a ways off from release, but that doesn't mean Huawei isn't working on what it could look like. A new patent from Huawei hints at a smartwatch with space to store a pair of true wireless earbuds.
Mobile

Apple aficionados, these cute pillows are made just for you

Created as "a cuddly tribute to the tech that changed our lives," these cute pillows will be hard to resist for diehard Apple fans. Each one features an iconic Apple product, including the first iMac and the game-changing iPod.
Mobile

iPad battery explosion prompts Apple Store evacuation in Amsterdam

An iPad battery exploded in an Apple Store over the weekend, causing breathing issues for staff members, and requiring the fire brigade and an ambulance to attend. The incident took place in Amsterdam.
Mobile

Airport’s low-tech solution to digital chaos involves the humble whiteboard

A U.K. airport has suffered a major computer error, caused by data connection problems, which has stopped flight boards from showing crucial passenger information. The solution is wonderfully low-tech.
Mobile

Free yourself! How to unlock a phone from the icy hands of your wireless carrier

Do you want to know how to unlock a phone through your carrier or a third-party service like DoctorSIM? Regardless of which way you want to go, we've compiled a list of requirements and methods for doing so.
Wearables

Part smartwatch, all fitness tracker, the Charge 3 is a blast from Fitbit’s past

Fitbit announced its next wearable: The Fitbit Charge 3. The new fitness tracker features a touchscreen OLED display, smartwatch capabilities, enhanced fitness features and more. Here's everything you need to know about it.
Wearables

Apple registers six models of Apple Watch Series 4 in European Union

Ready for an all new Apple Watch for 2018? It looks like Apple may be planning a complete redesign with improved health features. Here are all the details about the upcoming Apple Watch Series 4.
Photography

From DIY to AAA, here’s how to take a passport photo in 6 different ways

If you're applying for a passport or renewing one, you need to submit a photo in your official application. There are strict guidelines, but fortunately, it's something you can do at home. Here's how to take a passport photo.
Mobile

Huawei P20 photos show bezel-less display with teardrop notch, triple camera module

Huawei is no stranger when it comes to big phones. And this year it plans to go even bigger with the Huawei Mate 20 and Mate 20 Pro. Here's what we think we know about the new range.