iPhone SE fizzles at launch while iPad Pro soars, outselling its predecessor

iphone se ipad pro sales analysis apple 0023
Jessica Lee Star/Digital Trends
We’re starting to see data trickle in following Apple’s launch last weekend of its new budget-priced and budget-sized device, the iPhone SE. While we didn’t expect tents and lineups for this latest iOS device, new data suggests far fewer iPhone SE sales compared to other recent iOS device launch events in recent years.

Related: See the iPad Pro in two sizes hereOur review of the iPhone SE

According to data from the analytics firm Localytics, the iPhone SE has seen the weakest weekend launch in three years, seeing fewer sales in the first weekend than any other device, including phablets like the iPhone 6 Plus and 6S Plus.

Launch data suggests the iPhone SE saw far lower early adoption compared to previous iOS devices
Launch data suggests the iPhone SE saw far lower early adoption compared to previous iOS devices Localytics

There wasn’t much fuss this weekend at stores offering the new iPhone, especially when compared to the flagship iPhone launch each fall. No one was waiting out in the rain (or snow, for some East Coasters) which is what Localytics’ data ultimately confirms. The analytics firm appears to pull its information based on how many devices are live that identify themselves as the iPhone SE when browsing the Web or running apps.

The Localytics data suggests there were only 11 percent as many first-weekend sales compared to previous iOS devices launches. Apple of course hasn’t yet released any sales data itself, so this is about the best we can use to interpret ongoing sales. This could be in part due to the lack of promotions, as far fewer retailers and carriers hyped up the iPhone SE’s launch compared to a flagship iOS device’s launch. Plus the spring launch is out of sync for many iOS device owners, who typically upgrade around the same time each year when the latest iPhone is launched.

Things fared much better for the iPad Pro, however. According to Localytics, the new iPad Pro 9.7-inch saw even better first-weekend performance compared to its sister device, the iPad Pro, and its launch last fall. The iPad Pro doesn’t follow an upgrade cycle like the iPhone and offers a flagship experience as opposed to a smaller, budget-oriented experience like with the iPhone SE.

iPad-vs-previous-models

Of course, this data is only based on three days of sales, and the hype around the iPhone SE is hardly what we’ve seen for other flagship iOS devices. Localytics’ data also doesn’t share any insights about sales performance for Apple’s last low-end device, the iPhone 5C. We’ll have to see how the iPhone SE and iPad Pro 9.7 fare in the coming weeks to truly know how successful they are in giving Apple some out-of-season love.

Mobile

Apple’s iPhone battery offer was reportedly way more popular than expected

As many as 11 million iPhone owners reportedly made use of Apple's cheaper battery replacement offer that launched in 2018 in response to the iPhone throttling debacle — some 10 times more than the company had apparently expected.
Mobile

C you soon? Rumors swirl of a USB-C port on 2019 iPhones

While it's not been long since the last iPhones launched, rumors for the next iPhone are already surfacing. Apple's 2019 flagship could include a variety of upgrades ranging from a new design to enhanced features.
Deals

Looking to upgrade? These are the best iPhone deals for January 2019

Apple devices can get expensive, but if you just can't live without iOS, don't despair: We've curated an up-to-date list of all of the absolute best iPhone deals available for January 2019.
Mobile

Is your smartphone frozen? Here's how to reset your iPhone

You can do a lot with an iPhone, but if you ever run into an issue with it, the first thing you should do is restart it. In this guide, we tell you how to reset your iPhone, and explain how it differs from a factory reset.
Mobile

Android vs. iOS: Which smartphone platform is the best?

If you’re trying to choose a new phone and you’re not sure about the merits and pitfalls of the leading smartphone operating systems, then come on in for a detailed breakdown as we pit Android vs. iOS in various categories.
Mobile

Verizon’s deal could get you a free iPhone XR — but there’s some fine print

Verizon launched a new deal for its smartphones aimed at encouraging customers to open a new line. If you're willing and you want two new phones, you could get a free Samsung Galaxy S9, iPhone XR, or Pixel 3.
Mobile

OpenTable points can now be used to whittle down cost of a hotel stay

Have some OpenTable Dining Points built up? Now those points can also be used to make your own hotel discounts. OpenTable is teaming up with Kayak to use points as discounts on participating hotels.
Photography

From DIY to AAA, here's how to take a passport photo in 6 different ways

If you're applying for a passport or renewing one, you need to submit a photo in your official application. There are strict guidelines, but fortunately, it's something you can do at home. Here's how to take a passport photo.
Mobile

Get $100 discount on the Razer Phone 2 for a limited time

The Razer Phone 2 is finally here, and it's got upgraded specs, that super-smooth 120Hz display, and an updated design. Here's absolutely everything you need to know about the Razer Phone 2.
Deals

REI slashes prices on Suunto, Garmin, and Fitbit Versa smartwatches

Though fitness trackers and smartwatches can get pretty pricey, REI is offering some sweet discounts on top brands. Right now, you can get a new smartwatch from Fitbit, Suunto, and Garmin for up to 35 percent off its normal price.
Social Media

Twitter suffers privacy scare as bug reveals tweets of protected accounts

If you set your Twitter account to private and you have an Android device, you'd better check your settings now. Twitter says it's just fixed a four-year-old bug that flipped the privacy switch to make the account public.
Wearables

Check out the four cool Swatch watches you can use for mobile payments

Swatch has announced its Swatchpay technology is now available in Switzerland, enabling mobile payments from your Swatch watch. It works in a similar way to Apple Pay and Google Pay. Here's everything about it.
Mobile

How to jailbreak your iPhone on iOS 12: A beginner’s guide

The latest jailbreaking tools for iOS 12 make freeing your iOS device easier than ever. This guide will teach you how to jailbreak your iPhone or iPad, and explain what jailbreaking will do for you.
Social Media

Spice up your Instagram videos by adding your top tunes to the soundtrack

Have you ever taken a beautiful video, only to have it ruined by some jerk in the background yelling curse words? Here's a list of apps you can use to add your own music to Instagram posts as well as your Story.