Motorola takes a dig at Samsung’s iPhone parody with ‘up-upgrade’ ad

Samsung’s recent ad attempting to persuade iPhone fans to ditch their Apple-made handsets in favor of the Galaxy Note 8 was a clever piece of marketing that put a smile on the faces of many who watched it. The ad ended by imploring people to “upgrade to Galaxy.”

Lenovo-owned Motorola, clearly not one to miss a trick, has now responded with its own amusing effort that takes on both Samsung and Apple.

The 30-second ad (above) effectively carries on from where Samsung’s effort left off, with the protagonist, having finally jumped ship from Apple to Samsung, looking satisfied with his $930 Note 8.

Chilling out at home with his partner beside him, he happily shows her the video he shot of the two of them out together, with the picture looking great on the device’s gorgeous 6.3-inch display.

His partner, who in the Samsung ad persuaded the guy to get the Note 8, gives him a look as if it to say, “Didn’t I tell you? I got rid of the Galaxy.”

She reaches for her $500, 5.5-inch Moto Z2 Play, slots it into one of the device’s many modular options, and places it on the coffee table. Before the guy can say, “But you just told me to get the Note 8,” we’re all watching the Z2 Play project the same video onto 70 inches of wall in the couple’s living room. And it looks great.

The guy cracks half a smile, with the other half of his mouth refusing to join in as he weighs up the hassle of switching phones again. Even though he really should be happy with the Note 8.

The ad closes by mocking the ending of Samsung’s ad, telling us to “up-upgrade to Motorola.”

And in case you missed it the first time around, here’s the Samsung ad that Motorola mocks:

While we don’t expect that too many people will be rushing to swap their Note 8 for a Moto Z phone, the ad nevertheless gets the word out about the modular system of the Z family, which lets you easily add feature-boosting devices like a speaker, camera, battery, and yes, a projector, to your handset. The mods don’t come cheap though, with the projector, for example, coming with a $300 price tag.

DT has in-depth reviews of both the Z2 Play and the Galaxy Note 8, so go check ’em out.

Mobile

The Moto G7 Power, with its massive battery, is now available for purchase

After a number of leaks and rumors, the Motorola Moto G7, Moto G7 Play, and Moto G7 Power are finally here. The devices represent quite a spec bump over the previous-generation Moto G6 phones, yet still come at a reasonable price.
Mobile

The Samsung Galaxy S10 5G might be a few short weeks away from launch

Samsung has announced a whopping four new Galaxy S10 devices, from the low-cost S10e to the triple-camera S10 and S10 Plus. But it's the Galaxy S10 5G that steals the show as it's among the first 5G-ready smartphones to hit the market.
Mobile

Google Fi: Phones, plans, pricing, perks, and more explained

Google's wireless service, formerly Project Fi, now goes by the name of Google Fi, and it's now compatible with a majority of Android phones, as well as iPhones. Here's everything you need to know about Google Fi.
Home Theater

The best Dolby Atmos movies for your home theater sound as good as they look

If you've got your hands on some sweet Dolby Atmos gear, the next step is to find films that take advantage of it. These are our picks in several genres for the best Dolby Atmos movies currently available on Blu-ray and streaming services.
Wearables

Fossil is working on a smartwatch with BMW, and it’s coming next year

Fossil, the watch company that makes smartwatches under its own name and partners with other major brands too, intends to launch a smartwatch with car manufacturer BMW in the future.
Social Media

A Facebook, Instagram bug exposed millions of passwords to its employees

Facebook, Facebook Lite, and Instagram passwords weren't properly encrypted and could be viewed by employees, the company said Thursday. The network estimates millions of users were affected.
Mobile

Diesel’s denim-inspired smartwatch straps are a casual, colorful must-own

Diesel will release two new versions of the On Full Guard 2.5 smartwatch later this year, with seriously cool, denim-inspired straps in classic Diesel colors. We tried them on at the Baselworld 2019 show.
Movies & TV

Apple’s next big event is set for March 25: Here’s what you can expect

Apple's next big event takes place on March 25 in Cupertino, California. The company is expected to make several announcements related to its services, including Apple TV, so follow our guide to get ready for the big event.
Wearables

Tips and tricks to get you started with your new Fitbit Inspire HR

The Inspire HR may be an entry-level fitness tracker in Fitbit's lineup, but the device still has plenty of features to explore. These are our favorite tips and tricks to help you use the Inspire HR to its fullest potential.
Mobile

How three simple words could be the difference between life and death

What3Words’ app-based address system gives a three-word code to every three-meter-square patch on the planet, with its accuracy and ease of use now catching the attention of first responders in the U.K.
Mobile

Got gadgets galore? Keep them charged up with the 10 best USB-C cables

We're glad to see that USB-C is quickly becoming the norm. That's why we've rounded up some of the better USB-C cables on the market, whether you're looking to charge or sync your smartphone. We've got USB-C to USB-C and USB-C to USB-A.
Computing

Get ready to say goodbye to some IFTTT support in Gmail by March 31

If This Then That, the popular automation service, will drop some of its support for Gmail by March 31. The decision comes as a response to security concerns and is aimed to protect user data.
Mobile

5G's arrival is transforming tech. Here's everything you need to know to keep up

It has been years in the making, but 5G is finally becoming a reality. While 5G coverage is still extremely limited, expect to see it expand in 2019. Not sure what 5G even is? Here's everything you need to know.
Mobile

This is the easiest way to save your iPhone data to your computer

Living in fear of losing your contacts, photos, messages, and notes on your iPhone? Fear no more -- in this guide, we'll break down exactly how to back up your iPhone to your computer using Apple's iTunes or to the cloud with iCloud.