Skip to main content

Motorola takes a dig at Samsung’s iPhone parody with ‘up-upgrade’ ad

Motorola - Up-upgrade
Samsung’s recent ad attempting to persuade iPhone fans to ditch their Apple-made handsets in favor of the Galaxy Note 8 was a clever piece of marketing that put a smile on the faces of many who watched it. The ad ended by imploring people to “upgrade to Galaxy.”

Lenovo-owned Motorola, clearly not one to miss a trick, has now responded with its own amusing effort that takes on both Samsung and Apple.

The 30-second ad (above) effectively carries on from where Samsung’s effort left off, with the protagonist, having finally jumped ship from Apple to Samsung, looking satisfied with his $930 Note 8.

Chilling out at home with his partner beside him, he happily shows her the video he shot of the two of them out together, with the picture looking great on the device’s gorgeous 6.3-inch display.

His partner, who in the Samsung ad persuaded the guy to get the Note 8, gives him a look as if it to say, “Didn’t I tell you? I got rid of the Galaxy.”

She reaches for her $500, 5.5-inch Moto Z2 Play, slots it into one of the device’s many modular options, and places it on the coffee table. Before the guy can say, “But you just told me to get the Note 8,” we’re all watching the Z2 Play project the same video onto 70 inches of wall in the couple’s living room. And it looks great.

The guy cracks half a smile, with the other half of his mouth refusing to join in as he weighs up the hassle of switching phones again. Even though he really should be happy with the Note 8.

The ad closes by mocking the ending of Samsung’s ad, telling us to “up-upgrade to Motorola.”

And in case you missed it the first time around, here’s the Samsung ad that Motorola mocks:

Samsung Galaxy: Growing Up

While we don’t expect that too many people will be rushing to swap their Note 8 for a Moto Z phone, the ad nevertheless gets the word out about the modular system of the Z family, which lets you easily add feature-boosting devices like a speaker, camera, battery, and yes, a projector, to your handset. The mods don’t come cheap though, with the projector, for example, coming with a $300 price tag.

DT has in-depth reviews of both the Z2 Play and the Galaxy Note 8, so go check ’em out.

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
The best personal finance apps in 2023 for iPhone and Android
best personal finance apps.

When managing personal finances, there are many tasks to remember — from budgeting and tracking expenses to saving money and investing for the future. Fortunately, technology has made it easier than ever to stay on top of your finances, and plenty of apps are available for Android and iOS users to help you manage your money effectively. This means you can use them on any of the best mobile devices on the market, including the iPhone 15 Pro and Samsung Galaxy S23 Ultra.

We have compiled a comprehensive list of our favorite apps to help you find the right personal finance app for your needs. These apps can help you track your spending, create a budget, monitor your investments, and more. Whether you're looking to save for a big purchase, pay off debt, or improve your financial health, these are the personal finance apps you should use.

Read more
Don’t wait for the Galaxy S24 Ultra. Just buy this phone instead
The back of the Samsung Galaxy S23 Ultra.

The Samsung Galaxy S23 Ultra is nine months old, and over the next few weeks, talk of its successor — the inevitable Galaxy S24 Ultra — will start to gather pace.

I went back to the S23 Ultra to see if it was still as exciting as it was in February this year. I also wanted to see if waiting for the sequel instead of buying it today would be a wise decision to make. Here's what I learned.
What makes the Galaxy S23 Ultra unique

Read more
Google Pixel 8 and Pixel 8 Pro are still at their Black Friday prices
The home screen on the Google Pixel 8 Pro.

Best Buy has some fantastic phone deals with both the Google Pixel 8 and Pixel 8 Pro still at their Black Friday prices. That means you can buy the Google Pixel 8 for $549 thereby saving $150 off the regular price of $699. Alternatively, you can buy the Google Pixel 8 Pro for $200 off so it costs $799. If you’re interested in either, take a look below at what we have to say about them before you commit to making a purchase.
Google Pixel 8 -- $549, was $699

The Google Pixel 8 offers great value for money. It has an attractive 6.2-inch OLED “Actua Display” with 2400 x 1080 resolution, up to 2,000 nits of brightness, and a variable refresh rate between 60Hz and 120Hz. Performance is speedy with Android 14 working great on this phone. It also has a strong set of cameras with a main 50MP lens along with a wide-angle camera with 12MP lens and a 125.8-degree field of view. There’s also a 10.5MP selfie camera with fixed focus. One of the best Android phones for value, you’ll love its other features too. The Google Tensor G3 processor is speedy while there are useful software options like the Magic Eraser tool you’ve probably already heard about which is changing up photos for the better. It also has an adaptive battery so it’s possible to run for up to 72 hours between charges depending on what you’re doing with it.

Read more