Ringtones from the Unknowns Via Cingular

Cingular, MySpace and InfoSpace yesterday announced the launch of a new platform for emerging music artists to create and market their self-produced music into ringtones. Dubbed Mobile Music Studio, the service is currently in trial with approximately 75 unsigned bands and artists who maintain Web pages on MySpace.

Cingular’s Mobile Music Studio, said the three companies, first guides unsigned artists, via a dedicated MySpace page, through a licensing and production process led by InfoSpace. After this is completed, “the artists will then be able to upload a short track of their original song, via an audio file, at which time the music content is screened to ensure content is indeed original and appropriate. Upon successful review, the audio file is converted by InfoSpace into a 30-second ringtone. The artists will then be provided a link so their tones can be posted for audio preview and sold on their existing MySpace profile pages”.

Additionally, said Cingular, they will give these unsigned artists the opportunity to market their ringtone on MySpace. These exclusive ringtones will only be available for download by Cingular customers on Cingular phones.

“Music resonates so powerfully with our young customers, which is why we are thrilled to offer them exclusive wireless access to the original tones generated from MySpace artists,” said David Garver, executive director, marketing, Cingular Wireless, in a statement. “The Mobile Music Studio offers incredible exposure for these emerging artists, who already have a MySpace following, by making it possible to have their original music turned into a ringtone and potentially have it played on the wireless handsets of millions of Cingular customers nationwide.”

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