Samsung breaks pre-order record with the Galaxy S8 and S8 Plus smartphones

samsung galaxy s8 preorder record plus photos 162
Julian Chokkattu/Digital Trends
Samsung is back, and in record-breaking form.

Despite the alleged involvement of its de facto leader in a wide-reaching political scandal and the abject failure of its last flagship phone, it looks like Samsung still hasn’t lost its mojo when it comes to drumming up excitement from its eager (and decidedly loyal) customers. According to local media reports, pre-orders for both the Samsung Galaxy S8 and the S8 Plus hit 550,000 in just two days. This represents the highest pre-order volume in South Korean history.

And just a couple weeks later, Samsung reported that its new flagship phones saw a 30-percent increase in pre-order numbers in the U.S. as well.

“We are delighted to see the response to the Galaxy S8 and S8 Plus,” Tim Baxter, president and chief operating officer of Samsung Electronics America, told Digital Trends. “At Samsung, we believe it is a privilege to make groundbreaking products that are enjoyed by millions, and have recommitted ourselves to innovate, not only with new products and services, but also in process.”

Baxter went on to say that the Galaxy S8 and S8 Plus are seeing more than 30 percent year-over-year growth in pre-orders versus the record pre-orders with the Galaxy S7, making it its best launch ever.

“The response is humbling, energizing, and points to a great launch week,” he said. “We aim to push the boundaries of what’s possible in the name of a better, smarter, more exciting experience for our consumers.”

The highly anticipated S8 and S8 Plus will be Samsung’s first phones since the ill-fated Galaxy Note 7, which was best known for spontaneously combusting before it was recalled globally. To ensure nothing like that ever happens again, Samsung has taken its time in releasing its new handsets, and it looks like that strategy has paid off. Reports note that the gap left by the Note 7 and Samsung’s supercharged marketing campaign for its newest phones have both contributed to the S8’s popularity.

As it stands, pre-order volume is nearly three times that of the Galaxy Note 7, and 5.5 times that of the Galaxy S7 for the same two-day period. The most popular version in South Korea is currently the Galaxy S8 Plus 128 Gigabyte model, which is the first model in Korea to have a 6GB RAM.

Also breaking records is Samsung’s decision to operate 3,000 pre-sale trial zones in South Korea. So yes, this is shaping up to be one aggressive push. Pre-orders of the new handset kicked off late last week in South Korea, Canada, and the U.S.

If all goes according to plan, South Korean analysts predict that the newest Galaxy handsets will help Samsung achieve record profits for the second quarter of 2017.

Article updated on 04-25-2017 by Lulu Chang: Added news that Galaxy S8 and S8 Plus pre-orders in the U.S. have outdone the S7. 


The Samsung Galaxy S10 5G might be a few short weeks away from launch

Samsung has announced a whopping four new Galaxy S10 devices, from the low-cost S10e to the triple-camera S10 and S10 Plus. But it's the Galaxy S10 5G that steals the show as it's among the first 5G-ready smartphones to hit the market.

Looking to upgrade? These are the best iPhone deals for March 2019

Apple devices can get expensive, but if you just can't live without iOS, don't despair: We've curated an up-to-date list of all of the absolute best iPhone deals available for March 2019.

Whether by the pool or the sea, make a splash with the best waterproof phones

Whether you're looking for a phone you can use in the bath, or you just want that extra peace of mind, waterproof phones are here and they're amazing. Check out our selection of the best ones you can buy.

Get over here! All the details on next week’s Mortal Kombat 11 closed beta

Mortal Kombat 11 will hold its closed beta period from March 28 through March 31, giving those who pre-ordered the game the chance to check it out prior to its official launch in April.

You can now listen to Google Podcasts on your desktop without the app

The Google Podcasts app is no longer entirely necessary to listen to the podcasts it offers. With a simple tweak of the sharing URL, you can listen to a Google Podcasts podcast on your desktop or laptop without the app.

T-Mobile goes after big cable companies, pilots wireless home internet service

In a shot at big cable companies, T-Mobile is launching a new pilot program to bring an unlimited wireless LTE home internet service to up to 50,000 homes across the United States by the end of 2019.

Apple patent suggests Apple Watch bands could have built-in fitness indicators

Apple may be exploring ways to make Apple Watch bands a little more useful. A new patent has been filed by Apple that suggests Apple Watch bands could eventually have indicators for things like fitness goals.

Type away on the best iPad keyboard cases, from the Mini to the Pro

Whether you're looking to replace your laptop with a tablet or merely want to increase your typing speed, a physical iPad keyboard is the perfect companion to the iPad. Check out our top picks for every available iPad model.

Apple patents hint at improved Apple Store and unboxing experiences

It looks like Apple is working on ways to improve the Apple Store and product unboxing experiences. The company has been awarded a few patents, largely for tech that can be used in product packaging to ensure products stay charged.

Fossil made a smartwatch in 2004, and it’s part of a new brand retrospective

Fossil has been making watches for 35 years, and to celebrate the anniversary, it has a new retrospective exhibit complete with the first smartwatch it made — the Wrist Net watch from 2004.

Make some time for the best smartwatch deals for March 2019

Smartwatches make your life easier by sending alerts right on your wrist. Many also provide fitness-tracking features. So if you're ready to take the plunge into wearables and want to save money, read on for the best smartwatch deals.

Fossil is working on a smartwatch with BMW, and it’s coming next year

Fossil, the watch company that makes smartwatches under its own name and partners with other major brands too, intends to launch a smartwatch with car manufacturer BMW in the future.
Social Media

A Facebook, Instagram bug exposed millions of passwords to its employees

Facebook, Facebook Lite, and Instagram passwords weren't properly encrypted and could be viewed by employees, the company said Thursday. The network estimates millions of users were affected.

Nokia phones are being investigated for allegedly sending data to China

Nokia could be in some hot water. According to recent reports, Nokia 7 models may be secretly sending data to China without the user knowing about it. Nokia says that the issue was a software bug and that it has been fixed.