Snapchat reportedly toys with the idea of making its snaps permanent

snapchat adds giphy sticker library hero shot
Snap Inc.

Snapchat’s characteristic disappearing posts could be threatened by the company’s latest financial woes. According to an anonymous source from “a person familiar with the matter,” Snapchat is toying with the idea of extending the life of public snaps, Reuters reported. The public snaps could see a longer lifespan or even become permanent.

Snapchat posts shared to our Story originally had the same 24-hour lifespan as private posts, but have already expanded to last for 90 days. These public posts inside the Our Story section are visible to any user on the platform and can also be embedded on the web. The anonymous source suggests that users could still go in and delete public posts if the platform doesn’t self-delete.

Snap Inc. is also considering a way to list the actual identity of the person behind the public post instead of the username, Reuters says. The changes could help make Snapchat’s recent option to embed posts more useable, preventing the post from disappearing from the webpage after it expires. Reuters suggests including the user’s identity could also encourage more platforms, such as news outlets, to embed Snapchat posts.

While encouraging more embeds could get posts in front of potential new users outside the app, Reuters suggests the move could also help the company financially. Advertisers may be more likely to invest in ads on a post that doesn’t disappear right away. Data that doesn’t disappear could also be used for studies, similar to the way Twitter sells data to research organizations.

The change could potentially help the struggling company, but Snapchat users aren’t exactly known for welcoming change. A redesign last year was met by an outcry against all the changes, leading Snap Inc. to continue refining the new design changes. Since then, Snapchat daily user counts have dropped. Moving away from the self-deleting posts could also have privacy implications, though the changes are directed toward publicly shared posts.

Snapchat hasn’t commented on the reports. The anonymous source says that the company is only considering the possibility and researching potential ramifications and benefits of the change — so while the move is a possibility, it’s also a change that may never launch live on the app.

Emerging Tech

Here’s how Facebook taught its Portal A.I. to think like a Hollywood filmmaker

When Facebook introduced its Portal screen-enhanced smart speakers, it wanted to find a way to make video chat as intimate as sitting down for a conversation with a friend. Here's how it did it.
Smart Home

OK Google, what else can you do? The best tips and tricks for Google Home

The Home functions in a similar fashion to its main competitor, the Amazon Echo, but has the added benefit of select Google services. Here are few tips to help you make the most of the newfangled device.
Movies & TV

'Prime'-time TV: Here are the best shows on Amazon Prime right now

There's more to Amazon Prime than free two-day shipping, including access to a number of phenomenal shows at no extra cost. To make the sifting easier, here are our favorite shows currently streaming on Amazon Prime.
Product Review

Get crafty as you scavenge your way through Far Cry New Dawn's wasteland

Far Cry New Dawn is more of an extension of Far Cry 5 than a full blown sequel. Its focus on crafting and building up the world makes it a great open world shooter and an overall rewarding experience.
Home Theater

Samsung Galaxy Buds first look: Are they ear candy or ear worm?

Samsung’s answer to the oddball design of Apple's AirPods is the new Galaxy Buds, which are cheaper, better looking, and bring some neat features. Can Galaxy Buds snuff out the AirPods?
Product Review

Samsung's Galaxy S10 phones are its most refined yet. Be prepared to pay up

Samsung has unveiled its lineup for its most popular smartphones, and it includes the Galaxy S10 and S10 Plus. The two flagship phones boast hole-punch cameras, fingerprint sensors embedded in the display, and beefier batteries.
Mobile

Adobe Premiere Rush CC is coming to the Samsung Galaxy S10 this year

The Samsung Galaxy S10 boasts a number of hardware improvements over previous Samsung phones, but it also offers a few software improvements too. Adobe Premiere Rush CC, for example, is coming to the Samsung Galaxy S10 later this year.
Mobile

Folding smartphones hinge on the success of the Samsung Galaxy Fold

The Samsung Galaxy Fold has arrived, and it goes on sale soon. Folding out from a 4.6-inch display to a tablet-sized 7.3-inch display, this unique device has six cameras, two batteries, and special software to help you use multiple apps.
Mobile

Samsung Galaxy S10 vs. S10 Plus vs. S10e vs. S10 5G: Which should you buy?

With four stunning Galaxy S10 phones to choose from, Samsung is bombarding us with choice, but which one should you buy? We compare the S10, S10 Plus, S10e, and S10 5G in various categories to find out exactly how they differ.
Wearables

Samsung's new Galaxy Watch Active can track your blood pressure

Looking for a new fitness buddy? Samsung just launched the Galaxy Watch Active and the Galaxy Fit, two new wearables with a raft of fitness-focused features that'll keep you moving and get you down the gym.
Mobile

Here’s where you can buy the brand-new Samsung Galaxy S10

The Samsung Galaxy S10 is one of the most-anticipated phones of the year, offering a new chipset, beautiful display, and more. Now that the phone has been announced, however, you might be wondering where you can get it for yourself.
Gaming

Samsung Galaxy S10 optimizations make it great for Fortnite

Samsung's new line of Galaxy S10 devices have been optimized for gaming. All three offer improved support for the Unity engine and the S10 Plus also offers vapor chamber cooling, similar to the Xbox One X.
Mobile

From folding phones to 5G -- here's everything we saw at Galaxy Unpacked

Samsung's Galaxy Unpacked event treated us to a real parade of technological excellence, from folding phones to new fitness wearables. Here's everything we saw at Galaxy Unpacked on February 20.
Mobile

Google’s radical Gmail redesign is finally rolling out on Android

Google is slowly but surely giving its apps a refresh, modernizing them and ensuring that they're easy to use. The latest app to get a redesign is the Gmail app for Android, which has been redesigned with a few tweaks.