MoviePass re-enrolls customers, while Costco offers refunds

Some previous subscribers to monthly movie ticket service MoviePass are reportedly getting a rude awakening after receiving an email letting them know that they have been automatically opted back into the service as part of new plan changes, and then finding themselves unable to cancel again, according to Business Insider.

The company, which has lately been limiting subscribers to pick between just two different films at often-horrible showtimes, is expected to implement a new plan on Wednesday, August 15, that will allow subscribers to pay $10 per month to see up to three movies during that period — this time allowing them to see any film they want.

But while those changes might be compelling to current subscribers, what wasn’t expected was that those who recently canceled the service would somehow automatically be opted into the new plan.

“If you had previously requested cancellation prior to opting-in, your opt-in to the new plan will take priority and your account will not be canceled,” reads a portion of an email sent to customers.

Numerous subscribers have tweeted their frustration at the company, many including screenshots that show an error screen when they attempt to re-cancel their MoviePass accounts. “Error: Failed to cancel account,” reads the message.

It remains unclear whether this issue is simply an error or whether it’s a play by MoviePass to gain another months’ worth of subscription payments from unwitting past users.

One thing is for sure, the company could certainly use the money. Recent statements from CEO Mitch Lowe regarding various changes in policy indicate that they are for financial reasons.

“We had to right the ship as far as the amount of money we were burning,” he said with regard to recent plan changes.

Regardless of why past subscribers are being re-enrolled, there is certainly a healthy amount of outrage flowing across the internet regarding MoviePass lately — something that is unlikely to be building confidence among investors. Whether or not the company holds on long-term remains to be seen, but we expect that those who have been automatically re-enrolled will soon be able to cancel their subscriptions again.

There is also reportedly hope for those who purchased an annual plan through Costco, according to Extreamist. Writer Rob Toledo claims to have been offered a full refund from Costco for the annual subscription he purchased through the big-box outlet, saying that a Costco representative claimed his MoviePass subscription, “Fell withing their standard return policy.”

Those interested in another subscription-based movie ticket model may still want to check out AMC’s $20-per-month option.

Updated on August 14, 2018: Added information about the potential to cancel subscriptions purchased through Costco.

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