Nielsen report shows many Americans see no point in paying for music streaming

nielsen report many americans find music streaming too expensive services generated a third of all revenue in first half 2015
It may seem that nobody buys music anymore, opting for streaming services like Spotify or Apple Music instead, but that doesn’t mean that everyone is happy to pay the monthly fee for streaming. Nielsen’s 2015 End Of Year Music Report (available as a PDF) shows that nearly half of Americans don’t see the point of paying for a streaming service.

Nielsen surveyed 3,000 music listeners in the U.S. and asked them about their music habits. When asked how likely they were to subscribe to a music streaming service in the next six months, only nine percent said they were “very likely” or “somewhat likely.” 13 percent chose that they were “neither likely nor unlikely,” while 78 percent of those surveyed said that they were “somewhat unlikely” or “very unlikely” to subscribe.

The report looked at the top three reasons listeners were not likely to subscribe, the winning answer with 46 percent of those surveyed was “they are too expensive.” The runner up with 42 percent was “I can stream music for free,” while the last reason with 38 percent was “I won’t use the streaming service enough.”

This doesn’t exactly spell doom and gloom for music streaming services. On the whole, music streaming was up 83 percent from 2014, but much of this would likely be free or ad-supported streaming, given the other answers given. Strangely enough, as Consequence of Sound points out, of those who pay for streaming, “cost” was the top reason given for why they pay.

Streaming on the whole may be up from last year, but it seems that where people go to satisfy their streaming needs may be changing. Apple Music just reached 10 million subscriptions, and many are forecasting it could hit 20 million by the end of the year, setting it up to overtake Spotify, which had 20 million subscribers as of last summer.

For those who aren’t paying for streaming, that could get more difficult in the future. Last month we reported that Spotify might be looking to limit its users’ free streaming. With YouTube pushing YouTube Red and YouTube Music, it might soon be drying up as a source for free music as well.


Amazon slashes prices on Echo devices that play Alexa’s sweetest-sounding music

Amazon slashed prices on Alexa-controlled Echo devices with the best music sound quality. All Alexa smart speakers stream music, but some sound better than others. Save on Echo Plus and the Echo Sub bundled with Echo and Echo Plus speakers.

The best new music this week: Jenny Lewis, American Football, and much more

Looking for the best new music? Each week, we find the most compelling new releases just for you. This week, we have new music from Jenny Lewis, Andrew Bird, American Football, Avey Tare, Christian Scott aTunde Adjuah, and more.
Home Theater

ESPN Plus scores the exclusive rights to UFC Pay-Per-View events

If MMA is your game, then ESPN Plus is now a very important player. The Disney-owned service locked up the exclusive rights to UFC Pay-Per-View events, a deal that will last through 2025 in the United States.
Home Theater

Pandora now lets you mess with the secret sauce for its music playlists

Pandora introduced a new feature called Modes, allowing subscribers to pick between six different algorithms that determine what the popular music streaming service will decide to play.
Home Theater

SoundCloud hopes to add listeners with 50 percent discount for students

SoundCloud launched a student discount for it's top-tier SoundCloud Go+ membership, dropping the price to just $5 a month. It's a good deal for students, but will it be enough to keep the music platform from going under?

Don't spend hundreds on Pro Tools or Logic. Try one of these free alternatives

Believe it or not, Pro Tools isn't the only digital audio workstation worth your time. Check out our picks for the best free recording software, whether you're looking for a lightweight app or a full-blown audio workstation.
Home Theater

iPhone owners can finally hear the highest-quality streaming music on Tidal

If you're an iPhone owner who is after the highest possible audio quality from your streaming library, you now have the best option out there: Tidal's Masters Quality Audio (MQA) is now available on iOS.
Home Theater

Get loud with the best outdoor speakers to rock your party in any weather

From rugged, solar-powered backwoods listening companions to floating pool party jam boxes, the best outdoor speakers partner with your lifestyle to let you listen to your favorite tunes wherever you go.

Apple Music offers a few subscription options. We break them down here

Competition for music streaming apps is quickly dwindling with giants like Apple Music and Spotify dominating most of the market? But how much does Apple Music cost and what does a subscription to the music-streaming platform entail?
Home Theater

If you’re a Spotify Premium subscriber, you now get Hulu for free

Spotify Premium subscribers have yet another reason to love the Swedish streaming service, with the company now offering ad-free Hulu accounts to all premium users at no additional cost.

The best free music download sites that are totally legal

Finding music that is both free and legal to download can be difficult. We've handpicked a selection of the best free music download sites for you to legally download your next favorite album.

Apple Music vs. Spotify: Which service is the streaming king?

Apple Music is giving Spotify a run for its money, but which service is best for you? In our Apple Music vs. Spotify showdown, we compare and contrast all we know about the two streaming music services.
Home Theater

Apple Music completes its Amazon migration, is now available on Fire TV

Amazon's popular Fire TV devices are now compatible with the most popular on-demand music streaming service in the United States, thanks to a new integration with Apple Music that has finally hit Fire TV devices.
Emerging Tech

This streaming music service pays artists in Bitcoin, plants trees if you listen

Feedbands is an environmentally friendly subscription streaming music service that pays its artists in Bitcoin, and plants trees in exchange for authenticated listens from customers.