Rdio users who decide to move over to Spotify will be able to save their playlists, import their tracks and albums, and follow the artists they previously liked on Rdio. The import tool makes the process simple, allowing users to drag and drop their Rdio collection zip file. As The Verge points out, the addition of the tool creates incentive for Rdio users to start using Spotify.
Of course, Spotify isn’t the only company vying for a piece of Rdio’s subscribers. Pandora has a deal in the works to purchase major assets from the ill-fated streamer, in hopes of offering “an expanded listening experience.” However, Rdio isn’t quite dead yet; it will continue to offer its Rdio Free service until the service goes offline.
Rdio is clearly preparing for the end, though. The streamer created a new farewell page that gives information to users about their listening history, including the first song they ever played on the service, the album and song they listened to most, and their total listening time. (Ah, memories.) Statistics can also be looked at in terms of Rdio’s collective user base, so even non-users can bid the service adieu.
While Rdio did have devoted subscribers, there weren’t enough to keep the on-demand service afloat. The streamer reportedly owed $220 million, according to THR. On top of that, its over $4 million in monthly operating costs were not being even close to offset by its $1.5 million in monthly subscription revenue. Estimates suggest that Rdio had just 150,000 monthly subscribers.
The death of the streamer may be sad for users, but they can at least console themselves with the knowledge that they download their music collections’ metadata and move on.
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