Skip to main content

Iffy on the pronunciation of GIF? Jif peanut butter is here to help

Jif and GIF Peanut Butter

Well, lock me in a zoo and call me a GIF-raffe. The makers of Jif, everyone’s favorite peanut butter, have teamed up with the makers of Giphy, everyone’s favorite Slack function, to release a gif-themed peanut butter jar. Yes, this is real.

“If you’ve ever called a .GIF a Jif, we forgive you,” the makers of both products said in a press release.

For those for whom this might be their first day on the internet, GIFs are short, looping videos or animations that are often used to punctuate sentences with emotion, or sometimes even stand in for a sentence itself, when one needs an eye-roll to speak a thousand words.

But, because this is the digital age and no one actually speaks to each other out loud anymore, there has long been debate over how the word “GIF” is pronounced: Correctly (GIF, with a hard G) or incorrectly (jif, with a soft G). GIF itself comes from the acronym Graphical Interchange Format — note the hard G on “graphical.”

To add to the confusion, Jif has now created a limited run of the jars (just in time for National Peanut Butter Lover’s Day), which will cost $10 and say “GIF” in big letters on them. Because that totally clears everything up.

“We’re teaming up with GIPHY to put a lid on this decade-long debate and prove there is only one Jif. It’s creamy, delicious peanut butter, not a looping picture you can send to make friends and family laugh,” said Rebecca Scheidler, vice president of Marketing of Jif in the press release. “So spread the word like Jif on bread — Jif is peanut butter, GIFs are animations!”

“If you’re a soft G, please visit If you’re a hard G, thank you, we know you’re right,” said Alex Chung, founder and CEO of GIPHY in the release, validating the true heroes of the internet who have long pronounced the word the correct way.

(In other news, did you know that there was a National Peanut Butter Lover’s Day? Well, there is and it’s on March 1. The-more-you-know-dot-GIF!)

Given the internet’s ongoing trench warfare over the pronunciation of “GIF” — even the inventor of GIFs, Steve Wilhite, weighed in several years ago and incorrectly told the internet that it was pronounced “jif” (we all valiantly decided to ignore Mr. Wilhite and forgive him his trespasses) — this is unlikely to change anyone’s mind.

Much like those who use the Oxford comma, those of us who pronounce GIF correctly will not be deterred, dissuaded, or discouraged in spreading our just cause. And now we have not one, but two brands backing us!

Editors' Recommendations

Maya Shwayder
I'm a multimedia journalist currently based in New England. I previously worked for DW News/Deutsche Welle as an anchor and…
Next-gen GPU memory will achieve unheard-of speeds
Samsung's GDDR7 memory.

Faster graphics memory is on the horizon. Samsung is set to unveil 37Gbps GDDR7 VRAM, meaning the fastest memory of this type that we've seen to date. This advancement could bring some serious gains to next-gen top graphics cards, especially if it manages to be featured in Nvidia's next-gen RTX 50-series GPUs.

Samsung is holding a session at the five-day 2024 IEEE International Solid-State Circuit Conference, titled "A 16Gb 37 Gb/s GDDR7 DRAM with PAM3-Optimized TRX Equalization and ZQ Calibration," first spotted by TechRadar. That's how we know this is happening, as Samsung hasn't officially announced these faster memory variants yet.

Read more
Intel may be throwing away an important opportunity
The backs of the Arc A770 and Arc A750 graphics cards.

However small Intel's presence might be when it comes to discrete graphics cards, it's still chipping away at Arc Battlemage -- but every time we hear of it, the news is strictly bad. This time, a new leak tells us that Intel may not even attempt to release Arc Battlemage for laptops, and even if it does, its partners may still not want to produce the acrds.

The grim update comes from Moore's Law Is Dead, who talked about Arc Battlemage in his latest video. According to the YouTuber's anonymous sources, Intel's next-gen discrete GPUs aren't coming to laptops. References to any mobile GPUs have reportedly been erased from an internal Intel document, indicating that the cards may have been scrapped, as opposed to never having been planned.

Read more
We have some good news about AMD’s next massive CPU launch
The Ryzen 5 7600X sitting among thermal paste and RAM.

For a while, AMD's highly anticipated new CPUs seemed like they had slipped to 2025. That would have been bad news for AMD, but according to some new reporting on the topic, Zen 5 chips may be getting announced sooner than we thought.

As reported by Paul Alcorn of Tom's Hardware, an AMD rep confirmed that the Zen 5 lineup is on track for a 2024 release, likely in the second half of the year. The information was shared during an AMD earnings call for the final quarter of 2023.

Read more