Mountain Hardwear’s Impact Initiative uses environmentalists to inspire others

For years, outdoor brands have used high-profile athletes, mountaineers, and explorers to help sell gear. The idea has always been that when customers learn what kind of equipment their heroes take with them into the field, perhaps they will want to use those same tents, backpacks, boots, and jackets, too. But recently, Mountain Hardwear decided to take a different tactic when choosing its brand ambassadors, searching instead for a new breed of heroes that are still incredibly inspiring, just in a different way.

Using the tagline “different times call for different heroes,” Mountain Hardwear launched the Impact Initiative to introduce its latest group of sponsored athletes. Dubbed the “Ambassadors of Impact,” these men and women are outdoor personalities with impressive résumés, including mountain guides, professional climbers, photographers, and explorers. But they are also environmentalists, humanitarians, and conservationists, and they are storytellers who have some fascinating projects to share with the world.

The list of ambassadors includes impressive names like Freddie Wilkinson, Garret Madison, and Mike Libecki, who are among the top mountaineers in the world. They are joined by polar explorer Vincent Colliard and ecologist Charles Post, as well as professional climbers Kyra Condie and Angie Payne.

In addition to being top-notch athletes, each member of the team is working on a unique and interesting project designed to preserve and protect our favorite outdoor playgrounds too. For instance, Topher White is using old cell phones to create listening posts that could prevent illegal logging, while Sonya Iverson is introducing slacklining to the Middle East while assisting refugees at the same time.

In all, the Impact Initiative program features 18 different athletes and adventurers, but Mountain Hardwear promises that in the weeks and months ahead, we can expect more to join the team. The goal is to help these inspiring men and women to not only be recognized for their athletic accomplishments but the great environmental and humanitarian efforts that they are pursuing as well.

The Impact Initiative website includes profiles of all of the ambassadors and features videos that share more information about them, as well as their personal project. If you’re looking for a little inspiration today, this is certainly a good place to start.

Photography

These are the sci-fi inspired digital binoculars you didn’t know you wanted

Binoculars haven't changed that dramatically over the years, but Canadian optics company NexOptic is hoping to change that with its DoubleTake digital binoculars which replace the usual eyecups with a 5-inch HD display.
Outdoors

Snooze soundly anywhere you lay your head with the best sleeping bags

A proper sleeping bag has the ability to make or break a camping or backpacking trip. Here are our picks for the best sleeping bags on the market to help you choose the correct bag for any type of outdoor adventure.
Outdoors

Here are all the best rain jackets on the market right now

From high-tech, lightweight shells to modern-looking, waterproof trench coats, check out our list of the best rain jackets built to keep you dry and looking stylish in any season.
Movies & TV

Epic sci-fi novels you should read before they become blockbuster films

You can get ahead of the next crop of science-fiction movies coming out of Hollywood by picking up the books that inspired them. We compiled a list of books you can add to your reading list now to get a glimpse of the future.
Gaming

These are the classic NES games that helped redefine gaming

The NES left an indelible mark on pop culture and revolutionized the gaming industry. Check out our picks for the best NES games, whether you prefer an immersive RPG, side-scrolling brawler, or something else entirely.
Deals

The best budget-friendly GoPro alternatives that won’t leave you broke

Cold weather is here, and a good action camera is the perfect way to record all your adventures. You don't need to shell out the big bucks for a GoPro: Check out these great GoPro alternatives, including some 4K cameras, that won’t leave…
Emerging Tech

Where are they now? A look back at last year’s Top Tech of CES winners

What happened to the 14 prize-winning products we singled out as the coolest things we saw at last year's CES 2018? Join us as we take a look at what the past 12 months has meant for them.
Outdoors

North Face’s new waterproof fabric makes Gore-Tex look downright primitive

Futurelight, the new high-tech fabric from The North Face, promises to be the most waterproof, breathable, and eco-friendly fabric ever created, eliminating condensation to completely change the game for outdoor pursuits.
Mobile

Goal Zero Yeti Tank and Yeti Link expand home power storage options

At CES 2019, Goal Zero expands its ability to store power at home and while traveling with the introduction of the Yeti Tank and Yeti Link, as well as redesigned Sherpa battery packs and a new Nomad 5 solar panel.
Emerging Tech

This iceless cooler looks like a Mars rover, keeps beer cold for a week

Furrion's Rova uses lithium-ion batteries and a compressor to keep beverages cold for up to a week with no ice, meaning you can skip the 7-11 run and cut straight to camping. It also charges gadgets and looks straight out of a Halo game.
Outdoors

Cyberfishing Smart Rod Sensor transforms normal fishing rods into data recorders

The Cyberfishing Smart Rod Sensor, on display at CES 2019, upgrades normal fishing rods into smarter versions of themselves. The device will work with a companion app to record data, including fishing hotspots and trophy fish details.
Emerging Tech

You may soon be able to summon an autonomous wheelchair like an Uber

At CES 2019, autonomous wheelchair company Whill unveiled its vision for a world in which people can summon its wheelchairs by app, in locations such as museums, airports, and city centers.
Emerging Tech

Furrion’s luxurious smart yacht looks like the perfect vessel for a Bond villain

Forget smart watches and the like: when it comes to the biggest smart technology at CES 2019, the literal answer can be nothing other than the 78-foot, high-tech luxury smart yacht, Adonis.
Emerging Tech

Look forward to your morning commute with one of the best ebikes available

A proper ebike is perfect for commuting or a trek along the trailhead, with most offering pedal assistance and a long-range battery. As more brands offer their own take on this innovative way to get around, it's hard to distinguish the…