Skip to main content

Finally, AR can help photographers and videographers plan that shoot

Short Demo - Blocker
Apple iOS 11’s ARKit is bringing an parade of new augmented reality apps — including a new tool to help videographers and photographers plan their shots. Blocker is a new app developed by AfterNow that allows creatives to pre-visualize how the scene will look with the help of AR.

Like other AR apps, Blocker allows users to drag virtual objects onto real-world scenes using an iPhone camera. But Blocker aims to do more than just create a fun mixed reality world by pairing the virtual objects with tools for planning several aspects of a video or photo shoot.

Users drag a number of different characters and objects onto the scene, arranging them and then resizing to simulate a real shoot. By dragging a virtual sun around the scene, creatives can visualize how the shoot will look at a certain time of day, watching how the shadows fall on those AR objects placed in the scene.

Along with previewing how people and objects will look in the scene and imitating the scene’s lighting, Blocker also has a virtual camera that can head in the scene, too. Selecting from the list of actual real cameras and lenses, the app shows users what the shot will look like from that specific gear. Saved photos from the app are embedded with data that makes it easier to re-create the scene. While the app doesn’t preview aspects like depth of field, Blocker gives creatives an idea of what the focal length will look like.

This allows videographers and photographers both to take virtual shots to serve as inspiration during the actual shoot, and to explore camera angles ahead of time. For example, during an indoor shoot, sampling different lenses could help shooters plan to bring a wider lens to accommodate the entire scene. Those app snapshots can also be saved to share with a larger team or a client.

The mix of tools allows Blocker to work for both planning out or “blocking” the shot, as well as for storyboarding, or saving those ideas to use during the actual shoot.

“Our goal is to pull storyboarding and shot blocking into the real world, so that it’s intuitive and expressive,” said Jesse Vander Does, AfterNow director of technology.

Blocker is available for devices with iOS 11 (iPhone 6s and iPad fifth generation and later) from the App Store. The initial download is free, while the full version with a “complete camera” is a $50 in-app purchase.

Editors' Recommendations

Hillary K. Grigonis
Hillary never planned on becoming a photographer—and then she was handed a camera at her first writing job and she's been…
A highly requested Apple Card feature finally went live today
Apple Card sitting on top of an iPhone 14 Pro with the Wallet app open to digital Apple Card

After total radio silence when it came to the Apple Card high-yield savings account following its initial announcement in October 2022, Apple finally launched the service today for all Apple Card holders.

The Apple Card Savings account gives Apple Card users a personal Goldman Sachs savings account that can hold Daily Cash and be used to transfer funds to and from other bank accounts. Essentially, the service functions to give users another way to manage their finances in conjunction with their Apple Card.

Read more
Control Center on the iPhone is a mess — here’s how Apple can fix it
Someone holding an iPhone 14. The display is turned on and showing the Control Center.

The clock keeps ticking down to Apple’s Worldwide Developers Conference (WWDC) on June 5. This is where we expect Apple to unveil its headliner mixed reality headset, as well as the usual slew of software updates for iPhone, iPad, Apple Watch, and Mac.

Though it was originally rumored that iOS 17 would primarily focus on bug fixes and improvements, a later report said it could bring some “highly requested features from users.” And this week, there was another report that suggests iOS 17 will be bringing some big changes to the Control Center.

Read more
A long-awaited Apple Pay feature is finally on your iPhone
Apple Pay Later

Apple announced Apple Pay Later last year when it revealed iOS 16 at WWDC 2022. The feature is finally rolling out to “randomly selected users” as of today, through a prerelease version of Apple Pay Later in the Wallet app. Those who have access to this prerelease version should have received an email to their Apple ID account, and they will need iOS 16.4 and iPadOS 16.4.

This is a prerelease version of Apple Pay Later, and the full service will be rolling out to eligible iPhone users older than 18 in the U.S. in the “coming months.”

Read more