Hasselblad and DJI partnership gives birth to medium-format drone package

Back in October of 2015 when it was announced that DJI and Hasselblad would be forming a strategic partnership, thanks in part to DJI buying into a minority stake of the legendary Swedish camera maker, many wondered how these two companies would work together, and what that could look like. Well, we have our first glimpse.

Today the two firms announced in unison their first joint aerial photography package, pairing DJI’s M600 Drone with the Hasselblad A5D, creating the world’s first purchasable Medium Format Drone package.

‘Combining best-in-class aerial optics with the world’s most powerful aerial platform is a natural development for DJI and Hasselblad,” said Perry Oosting, CEO of Hasselblad, in a related statement. “We are delighted to provide this unique bundle to professional photographers, surveyors, and mappers.”

The M600 is one of DJI’s industrial drones meant for professional production work, and is capable of handling many large sensor cameras, though most use 35mm DSLRs. Combined with the DJI Ronin-MX, and the A5D, Hasselblad’s medium-format camera designed specifically for aerial photography, this package offers photographers a way to get some of the highest quality images ever possible from piloting a drone.

It’s worth noting that this pairing — the M600 and A5D, was possible before this announcement. Any photographer with the money for these products could have purchased both and done this. However, what makes this noteworthy is that it’s the first sign of what is to come with that DJI/Hasselblad partnership, and the new level of convenience for photographers looking to get the best still images from their drone possible.

DJI M600 Drone Hasselblad A5D
A5D & DJI M600 sample image

It will be interesting to see if this has much traction in the market. The drone market is pretty heavily weighted towards videography and capturing video, so one does have to wonder about the appeal to the market of a medium-format still-image camera. That said, someone out there right now is likely fist bumping the air in excitement.

There was no pricing or availability included in this announcement, but given the cost of these two products individually — the M600 is $4,600 and the A5D, though no official price is published, shares much in common with the H5D-50c, which currently sells for $14,500 — it is safe to assume this will be a package for corporations or people with way too much extra money, not the hobbyists used to flying Phantom drones around for fun and occasional work.

If you are interested in learning more, you can read up on all the details, and even request a demo of the package over on the Hasselblad website, here.

Product Review

When your phone camera disappoints, grab the Olympus E-PL9

With a healthy dose of style, solid performance, and beginner-friendly controls, the E-PL9 is the perfect camera for the smartphone generation. Well, other than an actual smartphone.
Photography

From wide angle to telephoto, here are the best lenses for your Nikon DSLR

Looking for the perfect lens to pair with your Nikon DSLR? Here are Nikon's best lenses -- and a few from third-party manufacturers -- from macro to telephoto, from $220 to $2,400.
Home Theater

Put your home theater to the test with these spectacular Blu-ray releases

What's the point of having all of that awesome home theater gear if you can't breed a little jealousy in your friends and family? We've put together this list of fantastic Blu-rays that have the goods to drop a few jaws.
Mobile

The 100 best Android apps turn your phone into a jack-of-all-trades

Choosing which apps to download is tricky, especially given how enormous and cluttered the Google Play Store has become. We rounded up 100 of the best Android apps and divided them neatly, each suited for a different occasion.
Deals

The best computer reading glasses for eye strain

Eye strain, headaches, and dry eyes are all side effects of too much exposure to blue light and screen glare. Get yourself a pair of computer reading glasses to help relieve the discomfort.
Emerging Tech

The best drone photos from around the world

Most of today's drones come equipped with high-end cameras, which are quickly revolutionizing the world of aerial photography as we know it. Here are some of the best drone photos from around the world.
Photography

For Monaris, it’s a photography career launched on an iPhone and Instagram

On Instagram, she's known just as Monaris. But street photographer Paola Franqui has built a following largely with an iPhone and a smile. We sat down with her to talk photography, style, and Instagram, of course.
Photography

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.
Photography

Photo FOMO: Leica Elpro turns plain lenses into macro, Fujifilm Fest returns

In this week's photo industry news, Leica launches a way to turn plain lenses into macro lenses. Artificial Intelligence keeps growing with new uses with Getty Images and the Samsung Galaxy Note 9 camera.
Photography

When you're ready to shoot seriously, these are the best DSLRs you can buy

For many photographers the DSLR is the go-to camera. With large selection of lenses, great low-light performance, and battery endurance, these DSLRs deliver terrific image quality for stills and videos.
Photography

Starting a vlog? Here are the best cameras to buy

Any camera that shoots video can be used to vlog, but a few models stand out from the crowd thanks to superior image quality, ergonomics, and usability.
Photography

Snap, print, and go: The 8 best portable photo printers

Printing your favorite smartphone pictures on the go is easier than ever with a portable photo printer. They are compact and easy to use, transforming your digital selfies into souvenir.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Robo sidekicks, AC for your bed, and more

Check out our roundup of the best new crowdfunding projects and product announcements that hit the Web this week. You can't buy this stuff yet, but it sure is fun to gawk!
Photography

How to take pictures of the Perseid meteor shower and the stars

The night sky can be both one of the trickiest and most rewarding shoots to master. Stop putting your camera away at sunset and learn how to photograph the stars in this tutorial on the night sky.