Skip to main content

Photo FOMO: Fujifilm designs new app, Pentax gaining third-party app controls

Afraid of missing out on the latest photo industry news while you’re out, well, actually taking pictures? Photo FOMO is all the news you might have missed this week, published on the weekends. Alongside the biggest stories of the week, like Fujifilm’s instant camera with square film, Instagram’s (sort of) share option, and A.I. to fix bad lighting, find briefs on the latest in accessories and photo industry news from this week with Photo FOMO.

Fujifilm fans get a new app for insights and contests

Fujfilm is putting all its photo tips, advice, news and galleries into an easy to access format. On Tuesday, May 15, Fujifilm announced a new website and mobile app. Both fujifilmxgfx.com and the Fujifilm X/GFX USA in Google Play and the App Store contain the same information, but package the materials in different formats.

Recommended Videos

The app and website serve as a place for photographers to stay up-to-date and creatively energized, Fujifilm says. Both contain the latest news on the X and GFX camera series, along with upcoming events, articles, a gear finder and a tool to find the nearest Fujifilm dealer. The platform will also run regular contests sweepstakes and promotions, the company says.

Please enable Javascript to view this content

“We are excited to launch a platform that displays the image quality and creative possibilities of the GFX system and X Series line of digital cameras,” Yuji Igarashi, general manager for the imaging and optics division for Fujifilm North America, said. “It’s basically a go-to website and app offering a range of resources, for all Fujifilm photographers.”

Ricoh opens the door for third-party apps for Pentax cameras

Pentax cameras, including DSLRs and the company’s medium format camera, could soon be controlled by third-party apps. This week, the company launched the Ricoh Camera SDK, code that allows developers to build their own app with access to the camera’s controls.

The SDK makes it easier for companies to develop apps while still accessing the camera’s features. With that ease of access, Pentax photographers could soon have options for controlling the camera remotely without using the Pentax app.

Snapchat Spectacles could expand beyond the circular format

Snapchat calls itself a camera company, but the company’s camera glasses shoot in a circular format. That could change, however, as the company recently confirmed a test that would also allow Spectacles to export a 16:9 video instead. Another option inside the test allows for exporting the same circular format, but with a black border.

The test comes shortly after the company launched Spectacles v2, a waterproof version that also takes still photos along with video.

GIFs are about to get immersive with Gfycat’s new format

Gfycat is jumping aboard the 360 trend. The company recently announced the rollout of a new 360 format. The videos aren’t exactly traditional GIFs, but loop brief videos much like the GIFs we all know and (sometimes) love. While shorter than a typical 360 video, the format supports the same mouse and smartphone controls to change the view as the longer format. Paramount is the first to experiment with the new format using promotional content for the Mission: Impossible films.

Hillary K. Grigonis
Hillary never planned on becoming a photographer—and then she was handed a camera at her first writing job and she's been…
This Canon mirrorless camera is $600 off today
Canon EOS R5

We all want to take the kind of photographs that you see in coffee table books and the cover of National Geographic. Fortunately, brands like Canon produce some of the most user-friendly cameras on the market. Once you’ve been using an entry-level DSLR for a while, you may want to upgrade to one of Canon’s full-frame mirrorless models.

As a matter of fact, one of Canon’s best Prime Day markdowns made its way over to Crutchfield. For a limited time, when you purchase the Canon EOS R5 L Series Zoom Kit, you’ll pay $3,900. At full price, this model sells for $4,500.

Read more
Best GoPro deals: Save on action cameras and accessories
Prime Day 2022 GoPro deals graphic.

For those who have active lifestyles and want to record it all, action cameras are your friend, and one of the most well-known brands is probably GoPro. It's one of the best action cameras on the market, and it's great if you want to record yourself snowboarding, skydiving, and really anything else in between. Of course, it can get a little bit pricey, which is why we've gone out and collected some of our favorite GoPro deals for you below to help save you a little extra.

That said, if you want a few more options, you may want to check out these drone deals, as well as some of these more traditional camera deals as well.
Best GoPro camera deals
GoPro HERO10 Black (renewed) -- $199 $240 20% off

Read more
Best drone deals: Get a cheap drone for $47 and more
The DJI Mini 3 Pro in flight with spring flowers in the background.

There is a lot to love about drones, especially if you're somebody who loves nature and photography, as it gives you a really interesting perspective on the world that wouldn't usually be accessible. That said, owning a drone is often seen as a really expensive hobby, with expensive brands like DJI easily costing thousands of dollars. Luckily, there are a lot of great budget-oriented options, including quality DJI alternatives, and a lot of them have great deals on them, bringing them down to as low as $46. We've collected a few of our favorites below — all of which make great gifts for the holidays for the person in your life who appreciates the revolutionary bird's-eye view they offer.

Of course, if you prefer a more traditional experience, you could always check out these GoPro deals and camera deals instead.
Radclo Mini Drone -- $46 $230 80% off

Read more