Sony wants to upgrade the point-and-shoot with new Cyber-shot lineup

DSC-TX200Today Sony launched three new pocket cams, despite the decreasing interest in this sector. Next-generation digital cameras (Micro four thirds and other non-traditional interchangeable lens system devices) coupled with the effects of full-frame DSLRs and smartphones have eroded the entry-level point-and-shoot market significantly.

And Sony addressed that. The manufacturer is aware that this segment is struggling and has more to compete with than ever before: consumers are getting better and better with cameras and want more and more out of them. Even still, the point-and-shoot gets replaced on a fairly consistent basis, and the remaining buyers who want these devices are willing to pay for them.

To this end, Sony is doing a few things to squeeze what it can out of the pocket cam market while it can. Three new cameras that Sony has announced pack in the megapixels and improved sensors, without skyrocketing the prices.

In a product call Sony acknowledged that the megapixel war has been waged, and at the end of it we all have begun to accept that more megapixels doesn’t always mean better. But it’s something that consumers still look for in a camera that can sway a decision, so it’s been something Sony outfitted its new releases with. Bright LCDs, decreased noise, and improved sensor type mean you’re not just buying a megapixel number attached to a below-average device. And that’s what Sony will leverage against the onslaught of the camera phone. A few specs on the new releases:

Cyber-shot TX200V

Check out our full review of the Sony Cyber-Shot TX200V digital camera. 

  • 18.2-megapixel CMOS sensor
  • Fast AF – approximately 0.13 in daylight, 0.25 in low light
  • 3.3-inch OLED wide touchscreen
  • Waterproof, dustproof, freeze-proof
  • Dual record feature (take 13-megapixel stills while shooting full HD 1080p video)
  • Nine creative filters
  • $500; available in March

Cyber-shot WX70

  • 16.2-megapixel CMOS sensor
  • 3-inch LCD touch screen
  • 5x optical zoom
  • Dual record feature
  • Nine creative filters
  • $230; available in March

Cyber-shot WX50

  • 16.2-megapixel CMOS sensor
  • 2.7-inch LCD screen
  • 5x optical zoom
  • Dual record feature
  • Nine creative filters
  • $200; available in March

You’ll notice a few things about the new lineup. The sub $200 point-and-shoot market, while it still exists, is becoming less and less of a priority. And in our opinion, that’s a good thing: your smartphone can accomplish enough that an often-replaced, easily damaged or broken camera with a disappointing battery life will quickly become a nuisance you barely use.

We’d rather see camera-makers offering fewer, more capable cameras instead of making sure they run the price-point gamut. Sony’s clearly taking a page from this book. The new Cyber-shot models do things smartphones cannot do (yet) without completely isolating buyers still stuck on point-and-shoots. It might be a dying device, but there’s some life there yet. 


See ya, CFast: 1TB CFexpress card transfers photos at 1,400MB per second

The latest trend in professional removable storage media is fast approaching. At CES 2019, ProgradeDigital revealed its first CFexpress card, featuring a 1-terabyte capacity and bewildering 1,400 megabyte-per-second transfer rate.

Starting your very own vlog? Here are the best cameras to buy

Any camera that shoots video can be used to vlog, but a few models stand out from the crowd thanks to superior image quality, ergonomics, and usability. When it comes to putting your life on YouTube, here are the best cameras for the job.

From 4K powerhouses to tiny action cams, here are the best video cameras

Although not as popular as they once were, dedicated video cameras still have their benefits. From travel vlogging to home movies to recording your kid's little league game, here are the best video cameras you can buy right now.

Going somewhere? Capture more than your phone can with the best travel cams

Hitting the road or doing some globetrotting this year? Bring along the right camera to capture those once-in-a-lifetime vacation memories. Here's a list of some of our current favorites.

What to look for and what to avoid when buying a camera

Looking to buy a new camera? Our comprehensive camera guide for 2016 has answers to any camera or photography questions you might ask, whether in regards to pricing, image quality, or weatherproofing.

From 11K to just OK: The biggest photo gear announcements at CES 2019

From 11K cameras to 1 TB media cards, CES 2019 brought a peek at new gear for photographers and videographers. But what photography gear grabbed our attention the most? Here are the biggest photo gear announcements from CES 2019.
Emerging Tech

Awesome Tech You Can’t Buy Yet: heat-powered watches, phone cases with reflexes

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Social Media

No yolk! A photo of an egg has become the most-liked post on Instagram

Until this weekend, the most-liked post on Instagram was of Kylie Jenner's baby daughter, which has around 18 million likes. It's now been knocked off the top spot not by a stunning sunset or even a cute cat, but by an egg.

Authentic, holistic, retro photography is in: Here are 2019’s predicted trends

What types of imagery are we most drawn to? According to recent stock photography data from Adobe, StoryBlocks, and Shutterstock, authentic, holistic, and humanitarian content will be in high demand in 2019.

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.

This A.I.-powered camera follows the action to produce epic selfie videos

Want to capture more epic action selfies? The Obsbot Tail is a camera-gimbal combo that uses artificial intelligence to follow the action. Using a handful of different modes, the camera works to keep the action in the frame.

Sony crams its best camera tech into the new $900 A6400

Love Sony's autofocus, but can't stomach the full-frame price? The Sony A6400 mirrorless camera uses some of the same autofocus technology and the processor of the A9 in a compact, more affordable crop-sensor camera.

These point-and-shoot cameras make your smartphone pics look like cave paintings

If your smartphone camera just isn't giving you the results you're looking for, maybe it's time to step up your game. The latest and greatest point-and-shoot cameras offer large sensors, tough bodies, and long lenses -- something no phone…