Skip to main content

Facebook now lets verified users make money with sponsored posts

faceook ad policies discrimination facebook ads
Facebook is extending its branded content policy to allow users with verified profiles to rake in ad revenue from sponsored posts.

For the uninitiated, Facebook launched its verified pages and profiles back in 2013. The little blue checkmark is a mark of authenticity (in the same vein as a Twitter verification) for Pages and Profiles on the big blue social network. Whereas most high-profile companies and celebs have their own verified Facebook page, individual users can request the social network to verify their personal profile — if, of course, it makes the cut. Like Twitter, Facebook tends to apply the checkmark to “public figures” (such as athletes, musicians, members of the press, bloggers, and comedians). For example, Digital Trends’ editor-in-chief Jeremy Kaplan has a verified profile.

With the new changes to policy, verified profiles can now share a ton of branded content (defined as posts that feature a third-party product, or sponsor), including sponsored text posts, photos, videos, Instant Articles, links, 360 videos, and Live videos. Verified pages, on the other hand, have been able to share branded content since April.

However, this isn’t Instagram (aka the Wild West of unregulated advertisements disguised as regular posts). Facebook has conditions in place that verified profiles must follow. Primarily, a verified user must designate a sponsored post as branded content using the handshake icon, which basically lets you tag the third-party the post promotes. The brand in question will then receive a notification, and will be able to access the metrics for the post. The marketer will also have the option to share the post on their page and turn it into an ad using additional spend — seeing as it won’t get a cut of your revenue, that’s how Facebook is hoping to make its money.

Additionally, Facebook applies a number of restrictions to the format of sponsored content. Verified profiles aren’t permitted to add pre-, mid-, or post-roll ads to branded videos, and both images and videos cannot include banner ads. Verified profiles also aren’t allowed to feature third-party products, sponsors, or brands within their profile or cover photo. The full list of terms can be found here.

Does this mean your News Feed will be bombarded with ads from celebs and industry figures? This could well be the case but, keep in mind, you can simply unfollow someone if their Facebook activity irks you.

“We know that public figures with Verified Profiles … want ways to monetize their content on Facebook,” writes the company in its blog post announcing the change. “We hope that with today’s update, public figures on Verified Profiles gain an incentive to share more quality content — of all kinds — with their fans.”

Editors' Recommendations

Make tech work for you: 10 side gigs to make extra money for the new year
The ZipRecruiter logo pictured on a laptop display.

This content was produced in partnership with ZipRecruiter.
Are you looking for some side hustle ideas? There's no shortage of side gigs to make extra money from home, especially if you're a tech-savvy individual. The demand for skilled technology professionals remains high despite recent economic turmoil. If you're looking for side hustle ideas, we've got them. With plenty of opportunities to find tech-related side gigs, we're here to help you use your skills and experience to make extra cash. We've laid out ten technology-related side gigs and tips for finding and succeeding in these roles. We've also looked at what is a good gig to make money, along with the best side gigs to make money from home rather than needing to go anywhere. Whether you're looking to use your coding skills to build websites or your expertise in technology to help individuals and organizations solve problems, there are plenty of technology-related side gigs to fit your abilities and interests. Read on to learn how to leverage your skills and knowledge to earn extra cash on the side, right down to appreciating what is the highest-paying side hustle around right now.

Web development and design
The internet as we know it is built around websites, so web developers and designers will always be in high demand. Web development is one of the best side gigs to make money from home, too, because you can do it project-by-project on a freelance basis, allowing you to pick and choose your clients and take on only the work you know you can handle. It's also one of the best side hustle ideas, as you're doing everything on your computer.

Read more
12 high-profile tech opportunities for those job hunting
A person using the ZipRecruiter mobile app on a smartphone.

This content was produced in partnership with ZipRecruiter.
Are you an aspiring or experienced tech professional looking to start the new year with a new job? Job search sites, such as ZipRecruiter, have all the tools you need to explore the most high-paying tech jobs currently available, whether you're seeking to enter or advance in the tech industry. From data scientists to software developers, these positions offer challenges and opportunities to work with up-and-coming and market-leading technology companies. Whether you're just starting out in your tech career or are an experienced professional looking to take the next step up the ladder, these high-profile tech opportunities are sure to pique your interest. If you're ready to dive in and explore the top tech opportunities, read on to see what's available.

Software Developer - Average Salary $110,000
As a software dev, you will be designing, developing, and maintaining applications for computer and mobile platforms. This can involve writing code in various programming languages, such as C++, Java, or Python, and using frameworks and libraries to build efficient and scalable software systems. You may also work with databases, version control systems, and collaboration tools to manage and track code changes. Some responsibilities of a software developer include collaborating with a team to design and ship new features, identifying and fixing bugs in existing software, maintaining and improving applications, designing and implementing software tests and debugging processes, and participating in code reviews to ensure quality and compliance with standards.

Read more
What is Reddit?
A person using Reddit on a Macbook.

If you spend a lot of time online, chances are you’ve heard of Reddit. The site once billed itself as the “front page of the internet,” and that’s not an empty boast. As of November 2022, Reddit is the fourth most visited site in the U.S., according to Semrush, and the sixth most visited worldwide. So, what exactly is Reddit? Essentially, it’s a massive collection of forums where people can share news and content or comment on other people’s posts. Here's everything you need to know.
Further reading

Best subreddits
Most popular YouTube videos

Read more