Skip to main content

Facebook now lets verified users make money with sponsored posts

faceook ad policies discrimination facebook ads
Facebook is extending its branded content policy to allow users with verified profiles to rake in ad revenue from sponsored posts.

For the uninitiated, Facebook launched its verified pages and profiles back in 2013. The little blue checkmark is a mark of authenticity (in the same vein as a Twitter verification) for Pages and Profiles on the big blue social network. Whereas most high-profile companies and celebs have their own verified Facebook page, individual users can request the social network to verify their personal profile — if, of course, it makes the cut. Like Twitter, Facebook tends to apply the checkmark to “public figures” (such as athletes, musicians, members of the press, bloggers, and comedians). For example, Digital Trends’ editor-in-chief Jeremy Kaplan has a verified profile.

With the new changes to policy, verified profiles can now share a ton of branded content (defined as posts that feature a third-party product, or sponsor), including sponsored text posts, photos, videos, Instant Articles, links, 360 videos, and Live videos. Verified pages, on the other hand, have been able to share branded content since April.

However, this isn’t Instagram (aka the Wild West of unregulated advertisements disguised as regular posts). Facebook has conditions in place that verified profiles must follow. Primarily, a verified user must designate a sponsored post as branded content using the handshake icon, which basically lets you tag the third-party the post promotes. The brand in question will then receive a notification, and will be able to access the metrics for the post. The marketer will also have the option to share the post on their page and turn it into an ad using additional spend — seeing as it won’t get a cut of your revenue, that’s how Facebook is hoping to make its money.

Additionally, Facebook applies a number of restrictions to the format of sponsored content. Verified profiles aren’t permitted to add pre-, mid-, or post-roll ads to branded videos, and both images and videos cannot include banner ads. Verified profiles also aren’t allowed to feature third-party products, sponsors, or brands within their profile or cover photo. The full list of terms can be found here.

Does this mean your News Feed will be bombarded with ads from celebs and industry figures? This could well be the case but, keep in mind, you can simply unfollow someone if their Facebook activity irks you.

“We know that public figures with Verified Profiles … want ways to monetize their content on Facebook,” writes the company in its blog post announcing the change. “We hope that with today’s update, public figures on Verified Profiles gain an incentive to share more quality content — of all kinds — with their fans.”

Editors' Recommendations

Saqib Shah
Former Digital Trends Contributor
Saqib Shah is a Twitter addict and film fan with an obsessive interest in pop culture trends. In his spare time he can be…
Twitter is facing its own outages as Facebook users flock to other sites
A Twitter logo graphic.

When Facebook, WhatsApp, and Instagram all went down, the groundswell of people rushing to other platforms to continue their social posting and messaging -- likely to poke fun at Facebook, frankly -- was intense. So much so, it seems, that Twitter is also experiencing problems.

Everyone's favorite doomsday watchlist Downdetector shows many reports of issues with Twitter, and staff members here at Digital Trends are seeing intermittent problems loading tweets -- both on the timeline and from individual links. So far the issue doesn't seem universal, and content usually loads after a handful of page refreshes, so we can hope this is a little blip and not the start of a larger problem.

Read more
Facebook’s Zuckerberg makes waves with offbeat Fourth of July Instagram video
Mark Zuckerberg surfing.

Facebook boss Mark Zuckerberg celebrated the Fourth of July by riding across a lake on his electric hydrofoil board with the American flag in hand. Back on dry land, The Zuck stuck John Denver’s Take Me Home, Country Roads on a video of his ride and posted it on Instagram.

Apart from a couple of slight wobbles, Zuckerberg, whose social networking company owns Instagram, looks confident enough as he tears along the water on his hydrofoil board, the flag fluttering in the wind as he goes.

Read more
How to make a Facebook avatar
facebook avatars launch character line up white bg copy

You've probably seen people posting avatars that look almost like Bitmoji or Memoji avatars all over your Facebook feed. If you can't figure out how to get your own, don't worry. The process isn't very obvious, but once you know what to look for, setting up your avatar is easy. Here's how to how to make a Facebook avatar and how to use your own mini-me.
How to find the avatar option

To get to the setup, open the Facebook app and tap on the menu. Then, tap on See More and Avatars. Now you should be looking at the avatar creation screen. From here you can choose the skin tone, face shape, hairstyle, facial features, body shape, and clothing for your avatar.

Read more