Facebook gives users the power to produce their own AR filters and frames with Camera Effects Platform

facebook frames ar studio camera effects frame
If there is one takeaway from this year’s F8 developers conference, it is that Facebook is going all-in on augmented reality. The social networking titan is positioning its new Camera Effects Platform as the first of its kind — a space and toolset that allows artists, developers, or just ordinary Facebook users to build frames and filters they can overlay on top of their pictures, videos, and Facebook Live posts.

The Camera Effects Platform can be divided into two halves — Frame Studio and AR Studio. Frame Studio is a web-based editor that allows anyone with a Facebook page to build an effect they can adorn their photos and profile pictures with, or share friends. The creator’s name will appear alongside the frame every step of the way, and Facebook has published guidelines as to how frames should be made and what criteria they need to be shared.

AR Studio, unsurprisingly, is a little more complicated and is currently restricted to a closed beta for Mac users. This tool allows developers to combine the Facebook Camera’s vision algorithms and sensor data with their own content to add interactive effects and animations to posts. To get the ball rolling, Facebook already released two AR Studio-powered effects on Facebook Live: This or That, and Giphy Live.

This or That is a game in which two choices to the titular question appear as an effect over the live feed. The broadcaster can select their own answer, and the audience can chime in with hashtags to pick the option they think the broadcaster will go for.

Giphy Live also encourages interaction between hosts and viewers, albeit in a much more oddball way. The audience can comment with hashtags, the most popular of which will show up in a ticker at the top of the frame. As the results flow in, the broadcaster can select one and the related GIF will display in a news-style windowed format next to their head.

facebook frames ar studio trip it effect

These are just two of many interactive experiences that will be arriving on the Camera Effects Platform over the coming months, and Facebook says it has already secured a number of high-profile partnerships during the beta period, including Electronic Arts’ recently released game Mass Effect: Andromeda, soccer teams Manchester United and Real Madrid, and even travel-planning app TripIt.

TripIt’s upcoming camera effect builds a unique frame based on your itinerary and makes it accessible through a dedicated button in the top-right corner of the app. With it, you will be able to quickly fire off travel-themed selfies and share your exploits with friends.

You can try out the Frame Studio for yourself right here, or apply for the AR Studio closed beta by following this link.

Social Media

You can now share saved Facebook posts with a Pinterest-like collection tool

Facebook collections can now be shared with friends if you also want to allow them to contribute to the list. Facebook is rolling out an update that allows users to add a contributor to their collections, or lists of saved Facebook posts.
Social Media

Members can share the same Story with Facebook’s new Group Stories

Facebook Group members can now view and share Group Stories. Unlike the Stories for an individual user, the new tool allows members to contribute to the same Group Story, if the feature isn't turned off by an admin.
Social Media

Hotel chain offers an Instagram ‘sitter’ who will post photos for you

If the pressure to post stunning Instagram photos is ruining your vacations, then how about hiring a local Instagram influencer to do the job for you while you go off and enjoy yourself? Well, such a service now exists.
Social Media

Ride the rails and share your stories with Amtrak’s new social media residency

Amtrak is looking for travel fans with a knack for telling stories on social media. The new Amtrak social media residency program wants amateur travelers to share photos, video, and written content from aboard long-distance trips.
Social Media

Hangouts isn’t being hung out to dry in 2020, Google says

According to a report, Google may shut down Google Hangouts by 2020. While Hangouts was once Google's top-tier messaging app, the app has since been neglected in favor of Android Messages.
Social Media

Tumblr bans nudity to create ‘a safe place for creative expression’

Tumblr will soon no longer allow images with adult content. The company says the change is one that's designed to help more creators feel comfortable sharing on the platform, but admits the change won't happen overnight.

Broadway actor tells Kanye West to get off his phone during opening night

Theater actors can get understandably upset when they spot someone in the audience fiddling with their phone instead of watching the show. The other night that audience member was Kanye West, and he got called out for it.
Social Media

This event topped Facebook’s biggest moments of the year — again

As the year comes to a close, Facebook is looking back on what users discussed most over the last year. For two years in a row, International Women's Day topped the list. So what else is on the list?
Social Media

This band owns Twitter, according to list of top accounts and tweets for 2018

What was the biggest buzz on Twitter in 2018? Twitter's 2018 Year in Review highlights the biggest tweets, accounts, and hashtags. The most-tweeted celebrities, movies, TV shows, athletes, politicians and more in Twitter's 2018 trends.
Social Media

What do yodeling and Kylie Jenner have in common? YouTube’s top 2018 videos

In a true nod to the variety found on YouTube, the platform's top 10 list of videos from 2018 range from celebrities to sports, from perfectly tossing a picture frame on the wall to a kid yodeling in aisle 12 at Walmart.
Home Theater

It took Tom Cruise to raise awareness of this troublesome TV setting

Tom Cruise, in an unexpected PSA tweet, asks you to turn off motion interpolation on your TV, but stops short of how to do it. Here's more on the topic, along with links to a guide on how to rid your TV of the dreaded "soap opera effect."

Make a GIF of your favorite YouTube video with these great tools

Making a GIF from a YouTube video is easier today than ever, but choosing the right tool for the job isn't always so simple. In this guide, we'll teach you how to make a GIF from a YouTube video with our two favorite online tools.

Amazon scouted airport locations for its cashier-free Amazon Go stores

Representatives of Amazon Go checkout-free retail stores connected with officials at Los Angeles and San Jose airports in June to discuss the possibility of cashier-free grab-and-go locations in busy terminals.
Social Media

Snapchat facial recognition could soon power a new portrait mode, code suggests

Digging into Snapchat's code suggests a handful of upcoming camera features, including a portrait mode. The feature appears to use facial recognition A.I. to blur the background. The code also suggests an updated camera interface.