Skip to main content

Facebook gets silly with animated profile videos from Vine, Boomerang, and more

facebook live filters msqrd
Facebook’s F8 Developer Conference kicked off in San Francisco today. As predicted, a lot of the focus centered on Messenger, Live Video, and VR.

Beyond chat bots and live-streaming, however, the social network revealed a huge update for user profiles. Facebook today announced that it has partnered with several third-party video apps to allow people to customize their profiles with videos and creative animations.

Related Videos

The new ‘Profile Expression Kit’ rolls out today with support for six iOS apps, among them the popular video-looping service Vine (owned by Facebook competitor Twitter), Boomerang by Instagram, Lollicam, BeautyPlus, Cinemagraph Pro, and MSQRD. The latter is a Snapchat-style video app that was acquired by Facebook earlier this year.

Facebook claims that its Profile Expression Kit will let you jazz up your profile in just a few taps, allowing you to bring a sense of humor, personality, and originality to the platform. Those are all important themes for the site, which has seen a worrying decline in the amount of personal posts on its service.

Most social media-savvy users will already be aware of the likes of Vine and Boomerang, but what about the other third-party video apps? Facebook reportedly selected its partners based on their popularity in various regions of the world. The likes of BeautyPlus and Lollicam (both selfie-centric apps with editing and animation features), for example, are currently trending in Asia, reports Forbes.

Profile videos generated through the selected apps can be either temporary or permanent, with Facebook allowing the ability to place a timer on a new creation. Additionally, users will be able to select a thumbnail of their videos to appear on integrated apps, such as Tinder and Spotify, where videos don’t autoplay. Facebook states that the feature will be available on the Android versions of the partner apps in the coming weeks. The social network is also opening up the Profile Expression Kit to developers, in order to integrate more apps.

Editors' Recommendations

Facebook simplifies your digital life with faster logins, speedy quote sharing, and more
facebook makes life easier save to

Facebook is more than just a social network these days. At the F8 developer conference, Mark Zuckerberg and company revealed a number of cool new features that cast an eye outside of Facebook to make everything you do online that much easier.

Among the many new developer tools the social network unveiled at F8 are Account Kit, which makes logging into services even easier; Save to Facebook, which lets you save articles for offline reading; and Quote to Facebook, which makes it much easier to share quotations. Here's a summary of each program.
Account Kit

Read more
TikTok should be expelled from app stores, senator says
TikTok icon illustration.

The wildly popular TikTok app continues to come under pressure from U.S. lawmakers.

Many are concerned that ByteDance, the Beijing-based company behind the app, has close ties with the Chinese government, and that laws in China mean it could be required to hand over user data to the government to assist in intelligence gathering.

Read more
Yay! Twitter has just become less annoying
Twitter logo in white stacked on top of a blue stylized background with the Twitter logo repeating in shades of blue.

A couple of weeks after Twitter said it was working on it, the company has finally updated its Android and iPhone apps so that you once again return to the timeline that you were looking at last.

Read more