Skip to main content

Microsoft’s learns a lesson from Facebook and puts college students first

so.clLast month we got a peak at Microsoft’s undercover social project, (pronounced “social”). Today the site has officially launched (although sign-up says the site is over-capacity and you’ll be put on a waiting list) and revealed that it’s more of a niche than we all thought.

Instead of standing as its own social network, is a Facebook application tailored to college students.

The connection here is pretty obvious. Facebook originally launched as a virtual community exclusively for college students. Of course the walls came down relatively quickly, opening the floodgates to everyone over the age of 13. And now Microsoft will leverage that former exclusivity by building a tool that takes us back to the good old days. Sort of… it seems that instead of being a digital platform focusing on the social side of college, is more of a social way to focus on the learning side. 

“The Web, search, and social networking are changing the way students collaborate,” Microsoft Research said in announcing the new site. “To bring these elements together, Microsoft Research’s FUSE Labs is launching a site designed to give student the ability to network with peers, share useful information quickly, and build their own pages that collect information from both inside and outside the classroom—in a sense, transforming the Web and social networks into the new classroom.”

login with facebookStudents using are connected based on their interests (which are pulled from the Facebook social graph) and uses what’s become the prototypical social network UI. You follow contacts, create news feeds, and your Bing searches through the site are always public in order to see what the most popular searches are.

The element that really distinguishes is that it’s geared to be sort of like a running project for students studying social and digital media. The most interesting feature is a video collage tool powered by Montage. That said, what exactly is going to lure in Facebook users? We feel pretty confident saying that a handful of students would stick with consistently using

To Microsoft’s credit, it’s always better to use what Facebook’s already created than work against it.’s mechanism means you’re connecting with people you otherwise wouldn’t be (via common interests or subjects versus searching for you exes or old college roommates).

We also think it’s a novel ideal to appeal to nostalgic Facebook users, who miss the college-centric aspect. It’s also true that the university classroom is beginning to weave in social media elements. While this is definitely just putting a toe in the water to see how it feels, it never hurts to experiment with burgeoning trends. At the moment it’s only available to students at the University of Washington, Syracuse University, and New York University. 

Editors' Recommendations

Molly McHugh
Former Digital Trends Contributor
Before coming to Digital Trends, Molly worked as a freelance writer, occasional photographer, and general technical lackey…
X now offers audio and video calls, but it’s easy to turn off
The new X sign replacing the Twitter logo on the company's headquarters in San Francisco.

A couple of months after landing the CEO job at X (formerly Twitter) in May, Linda Yaccarino said: “X will be the platform that can deliver, well ... everything.”

Part of that includes audio and video calls, which the company has just started to roll out for users globally.

Read more
How to delete or deactivate your Facebook account
Google Pixel Fold in Obsidian with Facebook filled screen after rotating.

Maybe you just need to take a break from using Facebook. Or maybe you haven't used your Facebook account in awhile and don't plan to in the future. Whatever your reasons, you should know that you have two clear options when it comes to doing away with Facebook.

If you just need a break and will likely need your account in the future, you can deactivate your Facebook account. If you've moved on to greener social media pastures or just don't need your account anymore, you can delete your Facebook account too.

Read more
YouTuber gets more than just clicks for deliberately crashing plane
YouTuber Trevor Jacob jumps from his plane shortly before it crashes.

YouTuber Trevor Jacob jumps from his plane shortly before it crashes. Trevor Jacob/YouTube

It was two years ago when YouTuber Trevor Jacob posted a dramatic video of his solo flight that ended with the plane crashing, though not before he jumped out of the single-engine aircraft to parachute to safety.

Read more