Skip to main content

Twitter’s $500,000 price tag for Promoted Stickers could help solve its ad woes

twitter promoted stickers price announced
Image used with permission by copyright holder
Twitter quickly turned its recently launched Stickers feature into a money-spinner by allowing brands to purchase their own Promoted Stickers.

Twitter hasn’t disclosed how much it charges for these branded stickers, despite launching the feature with a high-profile partnership with Pepsi. Now, however, a new report claims to have dug up the financial details behind Twitter’s new cash cow, and it turns out those smileys don’t come cheap.

Recommended Videos

Twitter has set a $500,000 asking price for brands wishing to run Promoted Stickers ad campaigns on its platform, according to multiple sources cited by BuzzFeed.

Please enable Javascript to view this content

Considering the steep price tag, Twitter is also throwing in some additional perks in order to lure advertisers. Those brands willing to drop a cool half-a-million dollars on a set of glorified emojis will also have access to other ad options, such as promoted tweets.

Launched in June, Stickers allow Twitter users to decorate their snaps with an expanding set of resizable emojis. It may sound similar to Snapchat (although Twitter isn’t the only one copying that popular app), but the feature does boast a unique element in the form of its ability to categorize your images. Basically, each Twitter Sticker acts as its own hashtag. Tap on a selected Sticker and Twitter will show you all of your images that have been tagged with it.

Earlier this month, Twitter introduced Promoted Stickers, and it’s clear to see why it opened up the feature to marketers. If you use a brand’s sticker, your tweet will be discoverable to that company, allowing it to then target you with additional ads on Twitter. “Promoted #Stickers represents a huge opportunity for brands to drive brand affinity and raise awareness of their message at scale,” said Twitter upon the launch of the feature.

Similarly, Twitter also allows brands to target ads based on the emojis people use in their tweets. Twitter will likely be hoping Promoted Stickers will be as popular as branded emojis, which can cost in the region of a million dollars, especially around the time of a major event (such as the Super Bowl).

A lack of ad targeting options on Twitter has been one of the foremost complaints by brands, which are increasingly ditching the traditional ad options offered by the platform in favor of promotional videos. Advertiser demand has witnessed a worrying slump during Twitter’s previous two financial quarters. Twitter will be hoping that stickers and emojis will have it smiling all the way to the bank in the third quarter.

Saqib Shah
Former Digital Trends Contributor
Saqib Shah is a Twitter addict and film fan with an obsessive interest in pop culture trends. In his spare time he can be…
I paid Meta to ‘verify’ me — here’s what actually happened
An Instagram profile on an iPhone.

In the fall of 2023 I decided to do a little experiment in the height of the “blue check” hysteria. Twitter had shifted from verifying accounts based (more or less) on merit or importance and instead would let users pay for a blue checkmark. That obviously went (and still goes) badly. Meanwhile, Meta opened its own verification service earlier in the year, called Meta Verified.

Mostly aimed at “creators,” Meta Verified costs $15 a month and helps you “establish your account authenticity and help[s] your community know it’s the real us with a verified badge." It also gives you “proactive account protection” to help fight impersonation by (in part) requiring you to use two-factor authentication. You’ll also get direct account support “from a real person,” and exclusive features like stickers and stars.

Read more
Here’s how to delete your YouTube account on any device
How to delete your YouTube account

Wanting to get out of the YouTube business? If you want to delete your YouTube account, all you need to do is go to your YouTube Studio page, go to the Advanced Settings, and follow the section that will guide you to permanently delete your account. If you need help with these steps, or want to do so on a platform that isn't your computer, you can follow the steps below.

Note that the following steps will delete your YouTube channel, not your associated Google account.

Read more
How to download Instagram photos for free
Instagram app running on the Samsung Galaxy Z Flip 5.

Instagram is amazing, and many of us use it as a record of our lives — uploading the best bits of our trips, adventures, and notable moments. But sometimes you can lose the original files of those moments, leaving the Instagram copy as the only available one . While you may be happy to leave it up there, it's a lot more convenient to have another version of it downloaded onto your phone or computer. While downloading directly from Instagram can be tricky, there are ways around it. Here are a few easy ways to download Instagram photos.

Read more