Skip to main content
  1. Home
  2. Space
  3. Emerging Tech
  4. Social Media
  5. News

Jeff Bezos aerospace startup Blue Origin makes first successful rocket landing on Earth

Add as a preferred source on Google

Amazon chief executive Jeff Bezos made his first tweet earlier today, celebrating Blue Origin’s successful rocket landing. It is the first time a rocket has landed back on Earth from space without blowing up, which could pave the way to reusable rockets in the near future.

Blue Origin is Bezos’ aerospace startup, a privately funded firm that is developing technologies to lower cost and increase reliability.

Recommended Videos

The rarest of beasts – a used rocket. Controlled landing not easy, but done right, can look easy. Check out video: https://t.co/9OypFoxZk3

— Jeff Bezos (@JeffBezos) November 24, 2015

Reusable rockets should lower the cost of space travel to the point where it is as expensive as a long-distance flight, by removing the need to build rocket equipment for every mission. This is necessary for space travel to become mainstream and sustaining multiplanetary life, according to SpaceX founder Elon Musk.

Even though Blue Origin’s landing is a huge success, the New Shepard only flew to a test altitude of 329,000 feet, which is the lower than low Earth orbit, where most of the satellites are located. That makes it less difficult than landing a rocket from orbit, which is what SpaceX is trying to achieve.

Elon Musk explained the difference on Twitter shortly after congratulating Jeff Bezos and the Blue Origin team for the achievement.

Getting to space needs ~Mach 3, but GTO orbit requires ~Mach 30. The energy needed is the square, i.e. 9 units for space and 900 for orbit.

— Elon Musk (@elonmusk) November 24, 2015

Blue Origin was originally only focused on suborbital flight, but in the past two years has become more involved in contracts for the United Launch Alliance. The firm plans to build a new rocket engine for ULA, alongside working on the primary upper stage for the Vulcan rocket.

The tweet was Jeff Bezos’ first, even though he has owned the @JeffBezos handle since July 2008. It is not clear if it came from Bezos or from his social media team, if he even has one.

Bezos has a few interests outside of Amazon, the biggest being Blue Origin and The Washington Post. He is also an active investor in 35 different companies including Airbnb, Twitter, and Uber.

David Curry
Former Contributor
David has been writing about technology for several years, following the latest trends and covering the largest events. He is…
China’s answer to SpaceX’s reusable rockets literally catches boosters in a net
SpaceX catches boosters on legs. China just used a net.
Ammunition, Missile, Weapon

SpaceX's playbook for recovering a rocket booster generally involves legs, a precisely controlled vertical landing, and either a concrete pad or a drone ship. 

China just managed to pull off something similar, but in a slightly different way, and on July 10, it tested the method as well.

Read more
Dimming the sun sounds unhinged, but this new study on El Niño makes a surprisingly good case for it
A natural test case, Australia's worst-ever wildfire season, suggests the idea deserves serious consideration.
Nature, Outdoors, Sky

When I first saw "scientists propose dimming the sun," I rolled my eyes. It sounds like a science fiction movie cooked up after watching many climate documentaries. But a new study, published on July 8, 2026, in the journal Science Advances, seems to have a genuinely compelling argument.

A Super El Niño is currently forming in the Pacific, feared to be the most intense in decades. It could escalate floods, wildfires, and extreme heat events worldwide. However, Researchers at UC San Diego's Scripps Institution of Oceanography, led by climate scientists Kate Ricke and Jessica Wan, are now proposing one of the most interesting solutions I’ve come across.

Read more
You can now walk through space and gaze into a black hole at this VR exhibit
Smithsonian Starstruck lets you drift past dying stars and see the origin point of the universe for as little as $18 a person.
Smithsonian Starstruck featured

Most planetarium shows ask you to sit still and look up. The Smithsonian's new VR exhibit takes a different approach, letting visitors walk through the vast expanse of the universe, drifting past stars, planets, and a black hole to get a physical sense of its true scale.

A $29 ticket to the edge of the galaxy

Read more