Buying an outfit is as easy as googling an image with new Shop the Look feature

google said to be planning new messaging app that uses ai headquarters sign
Guard your wallets, friends. Shopping online is about to get even easier.

Now, instead of combing through various online stores and digital catalogs to find that awesome outfit you saw when you googled that image of a cocktail dress, you’ll be able to click right into the picture and check out the featured (or similar) clothing.

The new feature, known as “Shop the Look,” allows users to do more than covet a look sported by a fashion blogger or celebrity — it lets them shop the exact product simply by “tapping through and exploring the relevant products shown in the form of shopping ads.” Think of it as a sort of digital fitting room — while you may not be able to try on the clothes, you’ll be able to see what they look like in real life.

“The featured images that power the Shop the Look experience come from brands, bloggers, retailers, and publishers, which are sourced from trusted partners,” Google said in a blog post announcing its new feature. These partners include LIKEtoKNOW.it, Polyvore, and Curalate, which could be a huge help to bloggers who depend on such platforms to market themselves and their aesthetic to shoppers across the digital sphere.

Google’s partners are certainly excited about the new shopping options as well. “This is a validation by Google,” Curalate CEO Apu Gupta told philly.com. “They sought us out. They saw what we were doing and realized that Google could apply their magic to the content we were sitting on, and we could collectively do something much bigger. We have images that are ‘aware’ of objects inside them. Google has really great algorithms to apply that adds our images to search terms.”

So the next time you’re looking for the right outfit to wear to that special occasion, all you have to do is Google it.


Google Translate updated to reduce gender bias in its translations

Google is changing how Google Translate offers translations. Previously when you entered a word like doctor, Translate would offer a masculine interpretation of the word. Now, Translate will offer both masculine and feminine versions.

Style up your MacBook Air with one of these great cases or sleeves

Whether you’re looking for added protection or a stylish flourish, you’re in the right place for the best MacBook Air cases. We have form-hugging cases, luxurious covers and padded sleeves priced from $7 to $130. Happy shopping!

The Super NES Classic is the perfect holiday gift for Nintendo lovers

Whether you're a long-time Nintendo fan looking to relive the 16-bit glory days or just doing some holiday shopping, the SNES Classic -- now in stock at multiple retailers for $80 -- might just be the perfect Christmas gift for gamers of…

Where we droppin’ (presents)? Perfect ‘Fortnite’ gifts for the fans in your life

Chances are someone on your holiday shopping list is a fan of Fortnite. As the most popular game on the planet, there are plenty of Fortnite-themed gift options available for purchase in stores and online. Here are the best ones we found.
Home Theater

Looking for the best 4K Ultra HD TVs you can buy? Here are five great options

If it's time to upgrade your old 1080p to a new 4K model but you don't know what to look for, fear not, as we're here with a list of the best 4K Ultra HD TVs to help make your buying process as easy as possible.

From beautiful to downright weird, check out these great dual monitor wallpapers

Multitasking with two monitors doesn't necessarily mean you need to split your screens with two separate wallpapers. From beautiful to downright weird, here are our top sites for finding the best dual monitor wallpapers for you.

Encryption-busting law passed in Australia may have global privacy implications

Controversial laws have been passed in Australia which oblige tech companies to allow the police to access encrypted messages, undermining the privacy of encryption with potentially global effects.

Can Microsoft’s Airband Initiative close broadband gap for 25M Americans?

A new report from the Federal Communications Commission (FCC) says that 25 million Americans do not have access to broadband internet. Of these, more than 19 million are living in rural communities. Can Microsoft help out?

Microsoft’s Chromium Edge browser may be adding your Chrome extensions

Fans sticking to Google Chrome because due to its vast extension library might be able to switch over to Microsoft's latest iteration of Edge, as a project manager confirms that the company has its eyes on Chrome extensions.

If you've lost a software key, these handy tools can find it for you

Missing product keys getting you down? We've chosen some of the best software license and product key finders in existence, so you can locate and document your precious keys on your Windows or MacOS machine.

Google+ continues to sink with a second massive data breach. Abandon ship now

Google+ was scheduled to shut its doors in August 2019, but the second security breach in only a few months has caused the company to move its plan forward a few months. It might be a good idea to delete your account sooner than later.
Social Media

‘YouTube Rewind 2018’ is about to become its most disliked video ever

YouTube is about to achieve a record it really doesn't want — that of "most-disliked video." Yes, its annual recap of featuring popular YouTubers has gone down really badly this year.

Want to save a webpage as a PDF? Just follow these steps

Need to quickly save and share a webpage? The best way is to learn how to save a webpage as a PDF file, as they're fully featured and can handle images and text with ease. Here's how.

5G: Why everything is about to change

Curious about the many ways 5G will change and enrich your life? Here’s our guide to all things 5G.