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Microsoft launches 10 reasons to upgrade to Windows 10 campaign

With the combination of a better integration of the traditional desktop in Windows 10 and its free upgrade scheme for Windows 7 and 8.1 users, Microsoft is looking likely to have quite the launch of the new OS when it takes place in just over a week’s time. However to make sure of that, the software giant is doubling down with its own marketing scheme, including a “10 Reasons to Upgrade” video series.

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Windows 10 it says, is the best of both Windows 7 and Windows 8’s worlds, combining the classical desktop, with the live tabs that made Windows 8.1 stand out from its predecessors. Not everyone was a big fan of the tablet- and touch-screen-focused system however, which is why Microsoft has reverted to a more traditional looking one this time around, augmented with tabs.

The fact that it’s a free upgrade for those with valid licenses of past generation operating systems is a pretty big selling point too.

Related: Get to the task at hand with these Windows 10 taskbar tips

However for Microsoft, the familiarity of the new OS is the big point of this video. “You’re already an expert,” the hype site reads, suggesting that there won’t be much of a transition period for those that have used Windows before.

This is just the first of many videos breaking down the different aspects of Windows 10, with the next one likely to be focused on productivity — since it’s the second tab on the Windows 10 website. There at least, it mentions the new Microsoft Edge browser, which lets you leave notes on sites for other users, or read articles without distractions.

Personalization is another big theme of the Windows 10 launch, with Microsoft touting its built in voice activated, digital assistant Cortana, which takes us one step closer to a science fiction-like future of vocal commands and auditory responses.

Windows 10 launches in just nine days time, on July 29.