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Spotify rolls back ‘Tweet the Beat’ feature after user backlash

Music is inherently social, but fans don’t like to be told what to do. This past weekend, Spotify released a new feature called ‘Tweet the Beat’ to randomly prompt users via a pop-up to thank Rihanna for her new single via Twitter. But it seems that backlash, including publications calling it ‘spam,’ has made the service rethink this feature.

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In its initial launch on Saturday, both free and premium Spotify users were randomly prompted with a pop-up to thank Rihanna for her “Bitch Better Have My Money” single via a pre-written tweet to send to their Twitter account. The editable tweet also included a Spotify link to the track.

The Verge spoke to a representative at Spotify on Monday, who confirmed that the ‘Tweet the Beat’ program began with just Rihanna. “What you’re seeing is a new feature called Tweet the Beat which lets listeners express love and appreciation towards the artists they follow or listen to often, and has been designed as a great way for fans to get closer to their favorite artists.”

That sounds all fine and dandy, but Spotify users didn’t agree with the feature which isn’t much more than a cross-platform ad for Spotify. This morning, Diffuser.fm found that the feature wasn’t working and reached out to a Spotify representative.

“We’re always testing new things on our different platforms and to various user groups,” said the spokesperson. “We don’t have any more information to share right now — but as soon as we do, we’ll let you know.”

It seems like this was a feature that Spotify was testing out to differentiate the streaming service from other players in the ever-growing music streaming market, and it may be shut down.

Considering recent developments in Jay-Z’s hi-fi service Tidal and the upcoming Beats/Apple service, we expect more updates to Spotify’s interface. We’ll keep you updated.