Amazon SES greatly reduces the complexity and expense of building an in-house email solution or licensing, installing, and operating a third-party email service. The service integrates with other AWS services, making it easy to send emails from applications being hosted on services such as Amazon EC2.
Best of all, there is no long-term commitment, minimum spend or negotiation required – businesses can utilize a free usage tier, and after that, enjoy low fees for the number of emails sent plus data transfer. This is a godsend to email marketers who have been looking for a better in-house solution to direct email marketing.
Building large-scale email solutions to send marketing and transactional messages is a very complex and costly challenge for businesses. Aside from being able to send tens of thousands of emails successfully, marketers often have to be careful about not having emails labeled as spam. To increase the percentage of emails that are successfully delivered, businesses must deal with hassles such as email server management, network configuration, and meeting rigorous Internet Service Provider (ISP) standards for email content. Additionally, many third-party email solutions require contract and price negotiations, as well as significant up-front costs.
Who better than one of the world’s largest internet retailers, with years of experience in massive email campaigns, to offer this service through AWS. Through a simple API call, businesses can now access a high-quality, scalable email infrastructure to efficiently and inexpensively communicate to their customers. For high email deliverability, Amazon SES uses content filtering technologies to scan a business’s outgoing email messages to help ensure that the content meets ISP standards.
“Customers have consistently asked us for the ability to send large quantities of high-quality email from Amazon EC2. Amazon SES makes it very easy for businesses to send email from applications running on Amazon EC2 and other AWS services,” said Adam Selipsky, Vice President, Amazon Web Services. “With Amazon SES, businesses no longer have to worry about the details of building and maintaining their own email-sending solution or negotiating and paying for expensive outside email services. Instead, they can focus on improving customer communication and reducing costs.”
Amazon SES is very affordably priced only $0.10 per thousand email messages sent. To learn more visit, Amazon Web Services.
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