Skip to main content

No one is buying the RTX 4080 — will Nvidia finally slash its insane price?

Most of Nvidia’s best graphics cards are currently readily available for sale, but that’s not a good thing. No one is buying Nvidia’s ill-fated RTX 4080, and a price cut might be on the way.

Will this situation give an edge to AMD, which is currently seeing an uptick in GPU sales?

Nvidia GeForce RTX 4080 lays on a pink surface.
Jacob Roach / Digital Trends

We all thought that the days of the dreadful GPU shortage were well and truly over, and for the most part, that has been true. GPUs are available in stock most of the time — the only real exception is the RTX 4090, which still continues to sell out whenever it appears at a reasonable price. However, more expensive models are still up for grabs at various retailers.

Although we’re not in the midst of the shortage anymore, it can feel like we are because of the inflated GPU prices that, as Nvidia CEO himself has said, are unlikely to ever drop again. A recent report from MyDrivers sheds some light on both those things — GPU pricing and stock levels.

Get your weekly teardown of the tech behind PC gaming
Check your inbox!

According to the publication, Nvidia’s RTX 40-series graphics cards will become harder to come by in the first part of 2023. This includes the RTX 4090, RTX 4080, and RTX 4070 Ti. The cause might be limited shipments or delays caused by the Lunar New Year.

Now, it’s hard to predict the impact this will have on the consumer market. One thing is pretty clear, though — if Nvidia limits the shipments of the RTX 4080, most people are not going to miss it. At the current pricing, it hasn’t been a favorite, and recent sales figures prove that many shoppers turn to the RTX 4070 Ti instead — despite its worse value.

We don’t have the sales figures for every store, but we do have the numbers for Mindfactory, a German retailer, shared by TechEpiphany on Twitter. The sales of RTX 4080 are not going all too well, but AMD sales have actually risen in the last three weeks. When we last reported on this, the RTX 4070 Ti was dominating, and it continues to do so — but the margin is now smaller. In the sixth week of 2023, the RTX 4070 Ti sold 340 units versus 545 in the third week, while the RTX 4080 still lags behind with just 215 units sold.

🔥 Graphics Cards Retail Sales Week 6 (mf)

AMD: 1'725 units sold, 43.62%, ASP: 568
Nvidia: 2'220, 56.13%, ASP: 673
Intel: 10, 0.25%, ASP: 354

AMD revenue: 979'672, 39.54%
NVIDIA: 1'494'337, 60.32%
Intel: 3'537, 0.14%#AMD #AMDRyzen #Intel #AMDPC pic.twitter.com/PMpoZWexaT

— TechEpiphany (@TechEpiphany) February 12, 2023

Meanwhile, AMD is seeing an uptick in sales as a whole. While the RX 7900 XT and RX 7900 XTX sold fewer units, the overall share for AMD went up to 43.62%. The last-gen RX 6700 XT still remains a favorite alongside the RTX 3060, showing that current-gen offerings are still priced a little high for many people’s tastes.

Rumors from MyDrivers show that Nvidia might want to boost the poor sales of the RTX 4080 by lowering its price soon. That could be a critical move. AMD recently admitted to “undershipping” GPUs, signaling that demand for graphics cards is much lower than it previously was. With plentiful stock of the RTX 4080, Nvidia might be forced to slash the price to stay competitive.

Where does that leave us? With Nvidia and AMD both keeping a pretty tight hold on stock levels, GPU prices are unlikely to drop by much anytime soon. If you were hoping to buy a card but are holding out for sales, the rumors of a shortage might derail those plans in the next few months. GPUs will most likely be in stock, but it doesn’t sound like either GPU giant plans to make any major price adjustments — unless the RTX 4080 price cut rumor truly does check out.

Editors' Recommendations

Monica J. White
Monica is a UK-based freelance writer and self-proclaimed geek. A firm believer in the "PC building is just like expensive…
Watch out — fake RTX 4090s are being sold on Amazon
An RTX 4090 with an RTX 4080 chip.

What a nightmare. An Amazon customer bought an RTX 4090 that required repairs, but when graphics repair expert and YouTuber North West Repair opened up the GPU, the $2,000 card turned out to be a complete disaster. In fact, what was supposed to be the best graphics card on the market was actually a Frankensteined RTX 4080.

Tony from North West Repair shared a video on his channel that showcases the Asus ROG Strix RTX 4090 card and serves as a warning to potential customers. The GPU was sent to him for repairs with issues described as "shipping damage." In reality, the issues extend far beyond what could happen during shipping because the GPU, broken on several levels, was clearly tampered with.

Read more
These early RTX 4080 Super listings confirmed my worries about the GPU
Jeff Fisher holding the RTX 4080 Super at CES 2024.

I was worried this was going to happen. The first listings for Nvidia's upcoming RTX 4070 Ti Super and RTX 4080 Super suggest that prices for these high-end cards will be much higher than we expected.

Zotac listed about half a dozen models prematurely on Amazon. The listings have been taken down, but VideoCardz was able to capture a couple of screenshots showing the prices of the upcoming GPUs. They show a Zotac AMP Extreme RTX 4080 Super at $1,400, as well as an a Trinity Black RTX 4070 Ti Super at $900. The list prices of these GPUs is $1,000 and $800, respectively.

Read more
Here’s how AMD counters Nvidia’s big RTX Super launch
RX 7900 XTX and RX 7900 XT on a pink background.

Well done, AMD. Today is a big day for Nvidia -- after all, today is when the RTX 4070 Super hits the shelves. So what does AMD do? It serves up a huge price cut on one of its top graphics cards in this generation to strike back at Nvidia and counter its big release. Coincidence? No way. But will this price tag be low enough when Nvidia launches the RTX 4070 Ti Super?

AMD's RX 7900 XT is the GPU that's now a lot cheaper, with an official price of $750, but some models are as cheap as $710. It initially launched at $900 and was never the most popular option out of AMD's two flagships. The RX 7900 XTX, priced at just $100 more, often made more sense due to its greatly improved performance. As such, the RX 7900 XT was a bit of a forgotten entry in AMD's lineup. Its price quickly plummeted to $800 and even lower at certain retailers.

Read more