Eau de Xbox: Lynx creates a lineup of gaming-themed personal care products

By Charles Singletary Jr. June 4, 2019

Microsoft Xbox Lynx shower gel body wash spray deodorant Australia new zealand — Image used with permission by copyright holder

Microsoft is expanding the Xbox brand in expected ways but a new announcement shows that the company is willing to step off the beaten path a bit, as well. Partnering up with Lynx, the company behind Axe body spray, GameSpot reports that Microsoft revealed an Xbox line of personal care products including shower gel, body spray, and deodorant.

The Lynx Xbox scent is described as a “fresh scent of pulsing green citrus, featuring top notes of kaffir lime and winter lemon, aromatic herbal middle notes of mint and sage, and woody bottom notes of patchouli and clearwood.”

“We see Xbox fans achieve incredible things every day, and we wanted to celebrate that elevated skill, passion, and determination by creating something truly special,” Tania Chee, Xbox Australia’s business group lead, told The Verge. “Now, powering up can be as simple as a quick spray before you head out the door.”

In gaming, Microsoft is strengthening the move to support PC by creating a dedicated Xbox Game Pass for PC gamers and is expanding Xbox Live to Android, iOS, and Nintendo Switch. The company even wants to find a way to get Xbox Game Pass on other platforms if they welcome it and it did recently engage in a gaming driven partnership with Sony.

As for non-gaming branding, this isn’t the first attempt to expanding Xbox into strange spaces and it’s far from the last. Microsoft has maintained a relationship with Taco Bell over the years but that has been limited to Xbox offers with Taco Bell purchases, not a branded food item. In Japan, however, fast food chain Triple-O created a limited burger but it merely came wrapped in Xbox One-themed paper with no special items added.

As it stands, if you’re in the U.S., you’re going to have to make some plans to fly out of the country if you want a chance to grab any of the Lynx Xbox products. When they launch in July, they’ll only be available in Australia and New Zealand. If it performs well, it wouldn’t be surprising to see the Lynx Xbox lineup leave the region and take the official scent of Xbox around the world.

Editors' Recommendations

Topics

Charles Singletary Jr.

I'm a Birmingham, AL raised author, journalist, and gaming enthusiast currently residing in San Antonio, TX. My work has…

Gaming

Xbox Game Pass loses some horror greats, but gains a kid-friendly racing game

A custom car built drives around Lego 2K Drive.

We've learned what games will come to Xbox Game Pass over the first half of this April, and leading the batch is Lego 2K Drive, a Lego racing game that's a solid alternative to the Forza Horizon games that are also available on Microsoft's subscription service.

Lego 2K Drive was released in May 2023 and is an enjoyable racing game where players can build their own Lego vehicles and race throughout several open worlds. It found the middle ground between the likes of Mario Kart and Forza Horizon and thrives in that space, even if the microtransactions can be a little aggressive for a game aimed at children. Playground Games has not yet confirmed if another Forza Horizon game is in the works at this time, so Xbox fans can play this game to fill that void until a new one is announced.

Gaming

Xbox Game Pass gets its first Activision Blizzard game very soon

xbox game pass march games diablo 4 iv

Microsoft unveiled the batch of titles coming to its gaming subscription service throughout the back half of March. Quite a few awesome titles are making their way to the service, but by far, the most notable addition is Diablo IV, the first Activision Blizzard game being made available on Xbox Game Pass.

Diablo IV was released in June 2023, just a few months before Microsoft completed its acquisition of Activision Blizzard. It's the latest entry in a long-running isometric RPG series, and it retains the same engaging dungeon design, deep progression systems, and captivating loot loop that makes games in this franchise special. People have been wondering when Activision Blizzard games would arrive on Xbox Game Pass in the months since the acquisition process was completed, and Diablo IV was finally confirmed to be coming to the service on March 28 last month.

Gaming

A PlayStation game is March’s biggest Xbox Game Pass addition

A woman plays baseball in MLB The Show 24.

Microsoft revealed on on Xbox Wire all of the Xbox Game Pass catalog additions we can expect between today and March 19. Headliners include Control Ultimate Edition, the complete version of the game Remedy Entertainment made before Alan Wake 2, and MLB The Show 24, a game made by a PlayStation-owned studio.

MLB The Show 24 will be available from day one on Xbox Game Pass starting on March 19. It is the latest in Sony San Diego Studio's long-running baseball simulation franchise. Previously a PlayStation-exclusive, Major League Baseball made Sony take the series multiplatform in 2021. Since then, it has come to platforms like Xbox One, Xbox Series X/S, and Nintendo Switch and has been an annual addition to Xbox Game Pass. MLB The Show 24 continues to refine the sports simulation gameplay while also featuring Storylines about The Negro Leagues and Derek Jeter. It also lets players be a woman in the Road to the Show mode for the first time.