New bundles and an Xbox 360 price drop may make for a very Microsoft Christmas

xbox 360 price drop 201 holiday bundleHow will the Xbox 360 compete with Nintendo’s Wii U for attention this fall? Not with a line up of blockbuster exclusives, and but with a price drop.

The Xbox 360 is quietly enjoying its retail dotage. November will mark the system’s seventh year on shelves, making it positively ancient by video game technology standards. It’s getting just two major exclusive release this fall in Forza Horizon, which will appeal primarily to a niche audience, and Halo 4, a game that isn’t attended by the manic hype that surrounded its predecessor in 2007. Microsoft is opening new services associated with the box, like Xbox Music, and laying the groundwork for the brand’s future with Windows 8, but the Xbox 360 is largely staying quiet going into the always-competitive holidays.

The Xbox 360 is getting a price drop this holiday though. Microsoft isn’t announcing a line wide price drop for all Xbox 360 packages, but its retail partners are. Best Buy, Kmart, GameStop, Amazon, and Target are all selling brand new Xbox 360 bundles that are $50 cheaper than usual. GameStop, for example, is selling a $250 box that comes with a 250GB Xbox 360, a copy of Forza Motorsport 4, and a download voucher for The Elder Scrolls V: Skyrim, alongside another $250 package with a 4GB Xbox 360 and a Kinect. Other retailers are offering similar packages at the same price.

Microsoft is making a number of silent statements with this price drop. The first is that this holiday will be one of the last for the Xbox 360 as Microsoft’s marquee piece of consumer entertainment technology. The $250 price point doesn’t bring the Xbox 360 into the impulse buy, budget region of $199, a price that Microsoft will likely drop to at the beginning of the next fiscal year. That timing may pave the way for Microsoft to release its next console, the Xbox 720 or Durango as it may be called, to control the next fall.

The other statement: We are taking advantage of Sony’s weakness. These are console bundles with significant value to consumers (two games, both of which are recognizable best-sellers from the past few seasons), and they are priced just below Sony’s confusingly priced new PlayStation 3 bundles, which start at $270. Sony also doesn’t have a Halo 4 to move its machine, and the next major PS3 exclusive, God of War: Ascension, won’t be released until March 12.

With this price cut, Microsoft has casually put itself in the best position in the US market for Christmas, and will put its its seasoned console head-to-head with Nintendo’s newest offering. An impressive close to seven years.

Emerging Tech

Awesome Tech You Can’t Buy Yet: Click-to-brew beer, comfy headlamps, and more

Check out our roundup of the best new crowdfunding projects and product announcements that hit the Web this week. You can't buy this stuff yet, but it sure is fun to gawk!

Xbox Deals with Gold this week: ‘Destiny 2’ Expansion Pass, ‘Vampyr’, and more

It's that time of the month when Microsoft updates their Games with Gold deals and adds new titles to their Spotlight Sale. Here's our list of the best Games with Gold deals available right now for the Xbox One.

Here’s every Xbox One X Enhanced game that supports 4K resolution

Microsoft boasts that its Xbox One X will be the most powerful console ever released, with increased frame rates, quicker load times, and 4K resolution. These are the games that can take advantage.

These are the best Xbox One games out right now

More than four years into its lifespan, Microsoft's latest console is finally coming into its own. From 'Cuphead' to 'Halo 5,' the best Xbox One games offer something for everyone.

The best Nintendo Switch deals and bundles for September 2018

Looking to score Nintendo's latest hybrid console? We've smoked out the best Nintendo Switch deals right here, including some discounts on stand-alone consoles as well as a few bundles that feature games like Fortnite.

Detangle your desk with these mighty wireless mice

If you're looking for the best wireless mouse on the market, we've got the list for you!. Here are six models that will give everyone what they need, whether they're hardcore gamers or looking to ward off carpal tunnel.

How Razer forged the Blade 15, the slim gaming laptop nobody else could build

With the recent launch of the Blade 15, Razer ushered in a new design language that's cleaner and more angular. We recently visited Razer's San Francisco, California design studio to learn more about Razer's approach to design.

The real demons in ‘Devil May Cry 5’ are its microtransactions

Devil May Cry 5 will include microtransactions for players wanting to upgrade their abilities more quickly, Capcom has confirmed. They will be used to purchase the in-game Red Orbs currency.

Cancer-fighting 12-year-old Bethesda fan gets chance to play ‘Fallout 76’ early

Game publisher Bethesda recently gave a 12-year-old fan with cancer the chance to try out Fallout 76 early, as well as some cool signed merchandise. The game isn't schedule to officially release until November.

Here's everything you missed during week one of the 'Fortnite' Fall Skirmish

The Fortnite Fall Skirmish has begun and in order to stay informed on all the latest news, here's everything you need to know including each week's events, current standings, and the best places to watch.

Esports protest sees soccer fans hurling controllers and consoles onto field

Soccer fans in Switzerland annoyed at the game's growing involvement in esports staged a protest on Sunday that saw them throw controllers, consoles, and tennis balls onto the field during a game, forcing the ref to stop play.

It looks like ‘Fortnite’ wants to party with a new Season 6 DJ llama skin

Epic Games has begun teasing the skins you'll be able to acquire in Fortnite's sixth season. They include an adorable DJ Llama, complete with a custom mask, as well as an outlaw character.

After layoffs, Telltale says it may finish The Walking Dead with outside help

The Walking Dead developer Telltale Games abruptly laid off the majority of its employees last week, but the studio now says the game's final season could still be finished with another partner.

‘Destiny 2' and the 'Fortnite' Celebration Pack are free right now with PS Plus

Free games, radically discounted hit titles, and exclusive DLC are all on the table with PlayStation Plus. We're here to make sure you don't miss out on any of the best PS4 game deals available this month.