Skip to main content

LG will show off an OLED 4K TV that rolls down from the ceiling at CES 2020

LG stole the show at CES 2019 with an incredible OLED TV concept that retracted into a piece of furniture when it wasn’t in use. The LG Signature Series OLED TV R wasn’t just retreating into a larger cubbyhole that housed it; instead, the 65-inch screen rolled into a structure the height of a Doberman. But even that was too space-consuming for LG. Its solution? A (concept) roll-down OLED TV that unfurls from the ceiling — and it is set to be showcased at CES 2020.

The announcement, made in a press release from the LG Display division, is intended as a teaser of what’s to come. The manufacturer hasn’t shared any specifics about how it works, in other words, other than this sentence: “The 65-inch UHD roll-down OLED TV, which can be installed naturally as part of the space and can only be used down when needed, is expected to increase the level of smart home interior by increasing space utilization.” One thing is for certain: LG definitely had its work cut out. There’s a minefield of problems to overcome in order to achieve what LG says it has. For starters, it would first need to think of a functional approach that caters to ceilings of all heights. You want the screen to be eye-level for the most comfortable viewing experience, and there’s no universal measurement for that — it’s relative to each home and viewer.

But wait, there’s more …

The drop-down OLED is just the tip of the iceberg. LG has plenty of other intriguing hardware in store for CES 2020, like an 88-inch 8K Cinematic Sound TV with a built-in 11.2-channel home theater setup, and a wafer-thin 77-inch 4K Wallpaper OLED variant. It has also been working on equipment for aircraft, headlined by a 55-inch Full HD transparent OLED that acts as an aisle partition and a 65-inch 4K bendable OLED that’s flexible at both ends for first class. It is even bringing along plastic OLEDs, designed for use in cars.

As if that wasn’t enough, the manufacturer has said that it has some shiny new commercial products up its sleeve too, with the main being an 86-inch in-TOUCH LCD screen that acts as an electronic whiteboard, with the ability to read four pens simultaneously. There’s also a chance we could see mainstream 4K TVs and 8K TVs aimed at the average viewer. These won’t be important enough to be the main act, but they are something we mere mortals shopping on a budget can look forward to.

Plus LG has announced that it will unveil three new LG Gram laptops: A refreshed LG Gram 14, LG Gram 15, and LG Gram 17, each of which will feature the latest 10th-generation Intel Core (Ice Lake) CPU and a maximum of 24GB of DDR4 3200MHz RAM. There will be one 2-in-1 too, as well as soundbars with AI Room Calibration — an innovative feature that adjusts the sonic properties of the higher-end models to better match the acoustics of the room. Watch for it all at the LG press conference at CES 2020 on Monday, January 6.

Josh Levenson
Former Digital Trends Contributor
Josh served as Director of Commerce and SEO for Digital Trends Media Group, helping our Editorial teams put their quality…
LG’s most affordable A1 Series OLED TVs start at $1,300
The LG OLED evo mounted in a living room.

It wasn't that long ago that OLED TV prices were so high, only those with a lot of disposable income could justify owning one. Now, with the official availability of LG's new 2021 A1 Series OLED TVs, you can buy one for as little as $1,300 for the entry-level 48-inch model.

Before today, there was a lot of speculation over how much LG would charge for its A1 Series, given that Vizio's OLED TVs (which use OLED panels from LG Display) are already very aggressively priced. But we now know that Vizio gets to retain its title of most affordable 55-inch OLED TV: Its 55-inch OLED model sells for $1,300 -- the same price as a 48-inch LG A1 Series, and $300 less than the 55-inch A1 Series model.

Read more
Best Super Bowl TV deals 2021: Cheap 4K TVs, QLED TVs, and OLED TVs
Super Bowl 2020 TVs.

Super Bowl 2021 is right around the corner, and although you might have heard that this year's big game isn't being broadcast in 4K, there are still good reasons to get a 4K TV for the event. Many 4K TVs have the ability to upscale content, where video which arrives at a lower resolution is processed by the TV so it can be displayed in 4K -- and all this happens in real time! So even when you receive a signal in Full HD, you can still enjoy the appearance of a 4K picture, as long as your TV supports upscaling. Make the game look even better with the newest TV technology!

For the best experience, you'll want a TV that supports 4K and which comes with a powerful processor for that upscaling. The good news is, there are plenty of options on the market that meet these criteria, like our top pick for a Super Bowl TV deal: The 65-inch LG NanoCell 4K TV, available at Walmart for over $300 off, bringing the price down to $897. It has a beautiful, colorful display, support for 4K, smart software, and an Alpha7 Gen 3 Processor for that all-important 4K upscaling.
Today's best Super Bowl TV deals

Read more
LG TVs at CES 2021: OLED gets a brightness boost
LG OLED EVO wall mount 2021

Nothing about CES 2021 is quite normal, but one tradition remains intact: LG is kicking off the first day of CES 2021 with its official product announcements and, as always, new TVs are the highlight.

In the lead-up to the annual tech show, Samsung, TCL, and Sony announced their premium TV lineups, and now it is LG's turn. As you might expect, there’s plenty of news around OLED, but LG has also revved up its LED TV lineup and given it a new name, so we'll certainly look into what that’s all about.

Read more