Reddit launches Reddit Video, instantly transforming itself into a media site

reddit video alex ohanian
Online video is hot, and social news and entertainment forum Reddit is apparently ready to cash in on all that hotness. During the TechCrunch Disrupt NY conference yesterday, Reddit Co-Founder Alexis Ohanian formally announced Reddit Video, and in doing so, practically transformed the site into a media company at the snap of his fingers.

The move might seem to go against Reddit’s model, which has always relied on content from others, being collected, curated, and posted by users around the world. Reddit, in fact, calls itself the “front page of the Internet.” Yet Reddit hadn’t really hosted any content of its own, until recently when it launched a newsletter and podcast. Now video is next on that list.

Related: The CEO of Reddit resigns, and one of the reasons is really weird

Co-founder Alexis Ohanian calls video an “amazing storytelling medium,” and it would seem he’s ready to leverage that medium for already-popular formats like Reddit’s AMA (Ask Me Anything) interviews.

This could be one part of an attempt to offer more content, in a more compelling way, and another part looking toward a way to actually turn a profit from the site. Video ads can be compelling, and tend to fare better than display ads. And since Reddit will be creating the video content itself, it has control over what will be sold to advertisers, and advertisers will know exactly what the content will consist of.

According to The Verge (which confirms that two former members of its video team will be heading up this new Reddit division), after turning Ask Me Anything (AMA) interviews into video, the team will look to create actual video representations of user stories.

Reddit currently enjoys 170 million monthly visitors, and in January, saw 6.7 billion page views. Last fall, the company managed to raise $50 million to further propel the service forward through investments by hip hop artist Snoop Dogg and actor Jared Leto. At that time, Ohanian returned in the position of Chairman, and Ellen Pao as CEO. Conde Nast Publications acquired Reddit in 2006, but Reddit continues to operate independently from its parent company.

Smart Home

Amazon Prime members number more than 100 million in the U.S., survey says

Consumer Intelligence Research Partners estimated there were 101 million U.S. Amazon Prime members as of December 31, 2018. Last April, CEO Jeff Bezos wrote there were more than 100 global million Prime members.
Web

Switch up your Reddit routine with these interesting, inspiring, and zany subs

So you've just joined the wonderful world of Reddit and want to explore it. With so many subreddits, however, navigating the "front page of the internet" can be daunting. Here are some of the best subreddits to get you started.
Movies & TV

From premiere date to footage: Here's all we have on 'Game of Thrones' season 8

With the eighth and final season looming, Game of Thrones fever has officially become a pandemic. Our list of all the relevant news and rumors will help make the wait more bearable, if you don't mind spoilers.
Photography

Starting your very own vlog? Here are the best cameras to buy

Any camera that shoots video can be used to vlog, but a few models stand out from the crowd thanks to superior image quality, ergonomics, and usability. When it comes to putting your life on YouTube, here are the best cameras for the job.
Home Theater

How much are the initials ‘LV’ worth? $700 if you put them on your earphones

If you're looking for truly wireless earbuds that make as much of a statement about the state of your finances as they do about your high-tech street cred, Louis Vuitton's Horizon earbuds fit the $995 bill.
Home Theater

What’s new on Amazon Prime Video (February 2019)

Amazon Prime Video adds new titles each month that are available for free to all Prime members. Check out our list to find all the content hitting Amazon Prime Video in January and February, from new original series to classic films.
Features

Netflix’s latest price increase heralds the end of streaming’s golden age

Netflix’s recent price rise is just the latest in a string of signs that streaming’s golden age is nearly over. As more services enter the fray, content will be further partitioned, signaling the end of streaming’s good old days.
Home Theater

What are HDMI ARC and eARC? Here’s how they can simplify your home theater

HDMI ARC is one of the coolest TV features at your disposal. But if you're like most folks, you have no idea how it works, if you even know what it is at all. Here's our primer on HDMI ARC, as well as the next generation technology, eARC.
Home Theater

Looking to cut cable? Here’s everything you need to know about Pluto TV

Pluto TV offers plenty of entertainment in a fashion similar to live internet TV services, only at no cost — you don’t even need to register. Too good to be true? Here’s everything you need to know.
Home Theater

Want to mirror your smartphone or tablet onto your TV? Here's how

A vast arsenal of devices exists to allow sending anything on your mobile device to your TV. Our in-depth guide shows you how to mirror content from your smartphone or tablet to the big screen from virtually any device available.
Deals

Need a smart speaker? Amazon knocks $50 off Sonos Beam soundbar with Alexa

If you're looking to add some oomph to your home audio setup, then through February 3, the Alexa-enabled Sonos Beam is on sale for $50 off, bringing this excellent smart sound bar down to just $349 on Amazon.
Home Theater

Walmart abandons its plans for a streaming Netflix killer

Rumored plans for a Walmart owned, Vudu-labeled Netflix streaming killer have been shelved according to a new report from CNBC. The billions it would have needed to invest in order to compete apparently gave the mega retailer cold feet.
Home Theater

Dolby’s secret recording studio app may soon exit stealth mode

In secret testing since June, Dolby's stealth recording and social network app may soon be ready to make an appearance. Dolby 234 blends unique noise-canceling tech with Instagram-like audio filters.
Home Theater

From the Roku Ultra to the Fire TV Cube, these are the best streaming devices

There are more options for media streamers than ever, so it’s more difficult to pick the best option. But that’s why we're here. Our curated list of the best streaming devices will get you online in no time.