Competing directly against Amazon and Apple for streaming set-top box dominance in the living room, there are multiple signs pointing to a fall 2015 revision of the Roku set-top box line along with a new model called the Roku 4 added into the mix. A barrage of filings went through the FCC today, an indication that revisions to existing hardware will roll out for the holiday shopping season.
Regarding the Roku 4, streaming company CinemaNow accidentally pushed a customer service page (cached here) live this week detailing a promotion that offered four free high definition movie rentals with the purchase of the Roku 4. This promotion is specific to “participating warehouse club retailers” that are selling the
If this promotion is accurate, Roku will likely announce the
With Amazon announcing Ultra HD support on the new Fire TV, 4K streaming on one or more of the new Roku boxes is a definite possibility. Interestingly, a
As a company, Roku has always been aggressive about upgrading set-top box hardware. Creating a set-top box that’s 4K capable would keep
In addition, the consumer electronics industry is at more of a tipping point with Ultra HD hardware this holiday season. HDMI and HDCP requirements have been finalized for all new Ultra HD devices, including the Ultra HD Blu-ray players that are rumored to hit retailers prior to Christmas or by early 2016 at the latest. In addition, studios are prepping to release films on Ultra HD Blu-ray when the players are released.
It’s also likely that prices on Ultra HD televisions will hit all time lows during November, specifically during Black Friday weekend. LG, Panasonic and Samsung are predicting that Ultra HD television sales will quadruple in the United States this year, according to Twice. If that holds true, any company that releases a player capable of streaming 4K content will be in a great position to take advantage of new UHD television owners this holiday season.
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