Roku’s lead in the streaming device market keeps growing

Roku
Roku does one thing — namely, making streaming set-top boxes and sticks — and does it extremely well, as evidenced by the company’s lead in market share for streaming devices.

In the first quarter of 2016, one-third of streaming devices owned in U.S. broadband households were manufactured by Roku. That is a pretty substantial chunk, given the big names making up the competition. This year, though, a new consumer research report from Parks Associates indicates that Roku now owns 37 percent of the market share, and until a competitor shakes things up, we do not expect that trend to end.

Amazon’s line of Fire TV devices also experienced a sizable improvement over last year’s showing, clocking in at 24 percent (compared to 16 percent in 2016). Google’s share, dependent solely upon the Chromecast and Chromecast Ultra, dropped to 18 percent, while the Apple TV now trails the pack at 15 percent.

Roku market share

According to Parks senior analyst Glenn Hower, streaming media players are now present in one-third of all U.S. broadband households. That is not all, either; 45 percent of those households are currently home to smart TVs, and nearly half have gaming consoles.

Parks Associates also estimates that more than 15 million smart speakers with digital assistants — think Google Home (Google Assistant) and Amazon Echo (Alexa) — were sold in the U.S. in 2016. The full report examines the effects of over-the-top (OTT) content distribution on the shifting consumer electronics industry.

Roku’s continued dominance is likely a result of the company’s diverse selection and excellent operating system, which features an awesome cross-app search function that returns results quickly and painlessly. From the uber-affordable Roku Express to the top-shelf Roku Premiere, each and every streaming device made by Roku is more than deserving of a spot next to (or plugged into) your TV.

Roku’s even partnered with a number of different television manufacturers (see the list here) to bring its platform to certain smart TV models — an encouraging sign for the future, as many smart TV operating systems can be clunky and cumbersome.

If you would like our opinion on the best streaming device, check out our roundup.

Home Theater

Vizio is still rocking the Black Friday spirit with these TV and soundbar deals

If you missed out on all the great TV deals this past Black Friday and Cyber Monday, don't worry, Vizio has you covered. The company has some great discounts on its most popular 4K TVs and sounbar systems. But don't delay -- some of these…
Deals

Choosing one of these smart TVs under $300 will make you look like a genius

Buying a good cheap smart TV is easier than ever. To help you out, we've sniffed out a half dozen of the best models out there with prices starting at just $130. We've even thrown in a couple 4K smart TVs, with these UHD models still…
Home Theater

New TV? Here's where to go to watch the best 4K content available

Searching for content for your new 4K UHD TV? Look no further. We have every major source of the best 4K content, along with the cost, hardware requirements, and features that make each service worth a look.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.
Home Theater

From the Roku Ultra to the Fire TV Cube, these are the best streaming devices

There are more options for media streamers than ever, so it’s more difficult to pick the best option. But that’s why we're here. Our curated list of the best streaming devices will get you online in no time.
Movies & TV

Our first look at 'The Punisher' season 2 hints at January 2019 premiere

The Punisher is getting a second season on Netflix, with Jon Bernthal returning to play Marvel Comics' gun-toting antihero, Frank Castle. Here's everything we know about season 2 of The Punisher so far.
Product Review

Step aside, Sonos: Riva's Concert is the best smart speaker you can buy

The Riva Concert series speaker is a fantastic, small-profile smart speaker with Alexa integration, truly excellent sound, and great looks, making it the perfect addition to your kitchen, living room, or bedroom.
Home Theater

Common AirPods problems, and how to fix them

Apple’s AirPods are among the best fully wireless earbuds we’ve seen, but they’re not perfect. If you’re having trouble, take a look at our guide to the most common problems and what you can do to fix them.
Home Theater

Anker’s micro projectors get an equally small price in time for the holidays

Looking for a great deal on a tiny video projector? Anker has some tiny prices on three of their smallest devices. With features like Android 7.1 and designs as small as a can of soda, these projectors make the perfect travel companions.
Music

Spotify is the best streaming service, but its competitors aren’t far behind

It can be hard to decide which music streaming service is for you, so we've picked out the individual strengths of the most popular services, aiming to make your decision a little easier.
Home Theater

‘Star Trek: Discovery’ season 2 gets a new, Spock-heavy trailer

CBS has released a new trailer for Star Trek: Discovery season 2, which premieres January 17 on CBS All Access. The new trailer features series newcomers Spock and Christopher Pike prominently.
Home Theater

From soundbars to headphones, here are the best audio deals this holiday season

Whether you're looking for a great new pair of headphones or a fantastic new soundbar to bolster the sound of your brand-new television, these are the best audio deals to be found this holiday season.
Home Theater

Radiohead, The Cure, and more to join Rock Hall of Fame. Listen to their hits

Radiohead, The Cure, Janet Jackson, Stevie Nicks, and more have been selected to join the Rock and Roll Hall of Fame in 2019. Here are our favorite songs from the four artists' hit-filled careers.
Deals

LG’s most affordable OLED TVs now come with $170 to $260 in gift cards

Trusted electronics retailer ABT is offering LG's most affordable OLED TV, the B8 series with $170 and $260 gift cards for the 55- and 65-inch models, respectively. While the OLED TVs don't often go on sale gift cards like this are…