Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Sony’s 2023 A95L QD-OLED TV up for preorder in August starting at $2,800

Sony A95L 4L QD-OLED TV.

In May, Sony announced the details of its 2023 TV lineup, with one very big exception — its flagship A95L Bravia XR TV based on QD-OLED display tech. Today, we have those details too. The A95L starts at $2,800 for the 55-inch model, $3,500 for the 65-inch model, and $5,000 for the largest 77-inch screen size. All three sizes will be available for preorder starting August 21, 2023. Sony hasn’t indicated when preorders will begin shipping to customers.

Sony’s prices, as expected, are higher than those of the Samsung S95C and S90C, the only other TVs that are currently based on Samsung Display’s QD-OLED panel technology. The 55-inch S95C, for example, is regularly priced at $2,500 — a $300 savings over the A95L — however, Samsung is currently selling all of its S95C models at a discount. With a sale price of $2,300 for the 55-inch S95C, the gap grows to $500.

Digital Trends hasn’t received an A95L Bravia XR for testing yet, but we expect that it will perform extremely well. The 2022 Sony A95K earned a perfect 10/10 score (as did the 2022 Samsung S95B). The Samsung S95C was no less impressive in terms of its display and picture quality, but our reviewer nonetheless deducted a mark for the TV’s less-than-stellar sound and its lack of Dolby Vision.

Sony has a reputation for excellent TV sound and its line of OLED TVs has always supported Dolby Vision, so these aren’t likely to be issues when we finally get hands-on with the A95L.

First shown off at CES 2023, the Sony A95L Bravia XR promises color brightness that’s up to 200% better than what you’ll get from a conventional OLED display, according to Sony.

The TV is powered by the Google TV smart TV operating system and includes voice commands via Google Assistant. You can use the Multi-View feature to split your screen and watch content from two different sources at the same time.

Sony has made the A95L a better companion for PlayStation 5 with Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming. A new Game Menu, lets you manage gaming picture settings and assist features in a single interface.

Sony’s Acoustic Surface Audio+ uses actuators behind the TV, which vibrate to produce audio from the entire screen, which Sony says improves the perception of dialogue. There’s also an integrated subwoofer.

You can pair the TV with select Sony soundbars for Acoustic Center Sync, which synchronizes the center channel of both devices for even further enhances dialog.

Each A95L also comes equipped with a Sony Bravia Cam. When connected, this webcam enables Ambient Optimization Pro which automatically optimizes the picture and sound to where you’re sitting in the room. Video chats are also possible and Sony plans additional uses for the Bravia Cam in the future.

Simon Cohen
Simon Cohen covers a variety of consumer technologies, but has a special interest in audio and video products, like spatial…
TCL says its QD-OLED TV teaser from CES 2023 was an error
TCL logo on a TV.

Just ahead of CES 2023, Digital Trends reported that TCL was intending to ship its first TV based on QD-OLED technology by the end of the year. This reporting was based on information given to Digital Trends as well as many other media outlets both during a private press briefing and in press materials issued ahead of the show. Now, however, TCL is pulling back on those comments.

"A line in the TCL CES 2023 press release confirming plans to launch the brand's first QD-OLED television this year was incorrectly included," a TCL spokesperson told Digital Trends in an emailed statement. "TCL is focused on its award-winning mini-LED technology in 2023 – including the recently announced TCL QM8 98-inch TV."

Read more
Samsung shows off the first two 77-inch QD-OLED 4K TVs at CES 2023
Samsung S95C QD-OLED 4K TV.

Samsung was the first company to show off a 4K TV based on QD-OLED technology at CES 2022, and now, at CES 2023 it has unveiled two new QD-OLED models -- the S95C Samsung OLED and S90C Samsung OLED -- and each will be available as 77-inch models. Both will also be offered in 55- and 65-inch sizes.  The news came one day after Samsung Display confirmed it would show its next-gen "QD-OLED 2023" panel at the show in a 77-inch size.

When QD-OLED-based TVs debuted in 2022, Samsung and Sony revealed the first two 4K TVs models within hours of each other: the Samsung S95B and the Sony A95K. Both TVs proved to be absolutely stunning in terms of picture quality, leaving our reviewer no choice but to award them a rare 10/10 rating. But the TVs themselves weren't especially large; only 55- and 65-inch sizes were introduced.

Read more
Samsung confirms ultrabright 77-inch QD-OLED panel for CES 2023. Will it be a TV?
Samsung's new 77-inch QD-OLED TV with vibrant picture on screen

Samsung Display has confirmed it will be showing a newly developed 77-inch variant of its QD-OLED panel technology at CES 2023. Whether Samsung Electronics will follow suit with an announcement about a 77-inch QD-OLED TV remains to be seen for now, but I expect to know more within the early days of the show. The new QD-OLED panel has been dubbed "QD-OLED 2023" and the company claims it can exceed 2,000 nits of brightness.

Samsung Display says the impressive new levels of brightness have been achieved through a combination of new panel design -- new "OLED HyperEfficient EL" material which improves the color brightness of each RGB -- and new optimization software dubbed IntelliSense AI.

Read more