Amazon Prime members number more than 100 million in the U.S., survey says

Based on its own Amazon customer survey, securities research firm Consumer Intelligence Research Partners (CIRP) estimates there were 101 million U.S. Amazon Prime members as of December 31, 2018. CIRP further reported that 62 percent of Amazon’s U.S. customers are Prime members.

Amazon hasn’t given up exact Prime membership figures for the U.S., but in a letter to shareholders in April 2018, Amazon CEO Jeff Bezos stated that there were more than 100 million Prime members worldwide.

Prime members individually spend more than twice as much on Amazon each year than non-members. Amazon customers who don’t belong to the Prime service spend about $600 on average each year. Prime members spend approximately $1,400 per year or 133 percent more than non-members.

Even if Prime members and non-members bought the same products, however, that doesn’t mean Amazon makes 133 percent more money from Prime members, because the, ahem, prime reason many people sign up for Prime is for free two-day shipping for many products listed on the site. So Amazon’s shipping costs would be deducted from the profit. Regardless of the profit per transaction, however, Prime members are valuable for Amazon because of sales volume. If it’s known for anything, Amazon is known for volume, which gives the company the incentive to acquire as many Prime members as it can.

“Amazon grew to over 100 million U.S. Prime members in the quarter,” said Josh Lowitz, CIRP partner and co-founder. “Membership growth has slowed but continued steadily in the holiday quarter. U.S. membership grew 10 percent in the past year, slower than before, but still significant on a huge base and after years of rapid growth. Membership doubled in three years, and almost quadrupled in five years, from 26 million members in December 2013.”

CIRP also surveyed U.S. Amazon Prime customers about the type of membership fee payment structure they used. There were three answer choices: Annual, monthly, and other. Customers who answered the question with “other” either had a free trial, shared a membership, or didn’t know how they paid. According to CIRP’s survey, 58 percent of the respondents paid annually, 36 percent paid monthly, and 7 percent were on a free trial, a shared membership, or didn’t know.

CIRP’s survey involved 500 U.S. customers who purchased on Amazon from October to December 2018.

Home Theater

MPAA: DVD, Blu-ray sales nearly halved in 5 years as viewers shift to streaming

The annual THEME Report by the MPAA confirmed that viewers are switching from physical media to streaming services. While DVD and Blu-ray sales are falling, subscriptions to services such as Netflix and Amazon Prime are growing.
Home Theater

What’s new on Amazon Prime Video and what’s leaving in May 2019

Amazon Prime Video adds new titles each month that are available for free to all Prime members. Check out our list to find all the content hitting Amazon Prime Video in April and May, from new original series to classic films.
Movies & TV

The best movies on Amazon Prime Video right now (April 2019)

Amazon Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be a major undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.
Movies & TV

'Prime'-time TV: Here are the best shows on Amazon Prime right now

There's more to Amazon Prime than free two-day shipping, including access to a number of phenomenal shows at no extra cost. To make the sifting easier, here are our favorite shows currently streaming on Amazon Prime.
Smart Home

There will be 200 million smart speakers by year’s end, analysts say

A new report by the research and analysis firm Canalys predicts that more than 200 million smart speakers will be engaged by users by the end of 2019, which is a growth of over 82% from last year.
Smart Home

Oh, Zuck, no! Facebook rumored to be creating a voice assistant to rival Alexa

Facebook hasn't been a big player in the smart speaker market, but that may be changing: The social media giant is reportedly working on a digital assistant to compete against Alexa and others.
Product Review

4K in home security is finally here, thanks to Arlo’s Ultra UHD smart cam

The 4K home security camera is finally here! Class-leading image clarity and a super-wide field of vision makes Arlo Ultra an early contender for the year’s best smart cam. While there are definite quirks to the device, the device…
Smart Home

SMEG debuts colorful dual-fuel Portofino 48-inch ranges for no-compromise cooks

When SMEG launches new kitchen appliances, you can count on retro-classic design, gorgeous high-end finishes, envy-inducing functional wizardry, and lofty prices. This week SMEG launched its Portofino Dual-Fuel 48-inch Pro-Style Range.
Deals

Walmart offers big price cuts on air fryers from La Gourmet and Farberware

Walmart made deep price cuts on air fryers from La Gourmet, Farberware, and others. Air frying is faster, healthier, and easier to clean than traditional deep frying. You also can use most air fryers for baking, roasting, and grilling.
Deals

Amazon drops a killer Instant Pot deal, with prices under $60

Instant Pots are the popular kitchen device known for making cooking easier and faster. Thinking of finally getting yourself one? Amazon dropped the price of the Instant Pot Duo Mini. Prepare delicious meals this Easter Sunday with this…
Smart Home

I have seen the future, and it’s full of salad-making robots

Think that robots bussing tables, tossing salads and baking bread is a futuristic concept? It's actually not as far away as you might think. Robots took center stage at a food robotics summit in San Francisco this week, where they showed…
Smart Home

Ecobee leverages humor in a heated discussion with climate change skeptics

Ecobee cranked up the heat on climate change doubters. In observance of Earth Day, Ecobee and ad agency DCX released video of a social experiment that tested the effectiveness of humor in easing tension during discussions with skeptics.
Smart Home

Miele stuns with wireless probe, self-descaling java pot, and other new products

Miele rocked KBIS 2019 with waves of new appliances and features. The annual Kitchen and Bathroom Industry Show is all about product launches and Miele's appliance reveal was like New York Fashion Week with a single designer.
Deals

Shark, Ecovacs, and Roomba robot vacuums get price cuts for spring

The weather's getting nice again, and we're all emerging from our winter-long hibernation. So it's time once again to also start on that spring cleaning you've been putting off. But who really wants to clean when you'd rather be outside? We…