AOL Targets Preschoolers with KOL Jr.

AOL today launched a new Web site aimed at preschoolers aged 2-5 which is modeled after a similar service for kids aged 7-12. KOL Jr. is designed to encourage parents and young children to surf together by offering original cartoons, games and more.

KOL Jr., said AOL, is an extension of KOL, the first version of an online service designed entirely for kids. Features of this preschooler focused Web site include animal videos, educational games, music from popular characters such as the Wiggles and Barney, kid-friendly movies and DVD clips, the ability to rate toys and the ability to print out favorite characters.

Also debuting on KOL Jr. is a new cartoon called Pilar’s Adventures, which follows a young horse with a wild imagination and her barnyard friends. This cartoon is developed by a former teacher and current programming director for AOL.

“Parents want to be as involved as they can with their young kids while they are online,” said Malcolm Bird, Senior Vice President, AOL Kids & Teens, in a statement. “At KOL Jr., parents and their children will have fun learning and playing together, with fresh content and activities that aren’t available anywhere else online.”