Skip to main content

The 3,900-ft projected ceiling in this Berlin mall lets you shop underwater

The main attraction at most malls may be the shopping, but that’s not at all the case in Das Schloss, located in Berlin. In fact, the best thing you can get at Das Schloss isn’t even something you can buy — it’s just something you look up at. Home to Europe’s largest ceiling projection, this shopping center displays some pretty incredible video and imagery across its 1,200-meter (3,900-foot) ceiling. It’s the result of two years of design and planning, two months of installation, and two weeks of setup.

Designed by F1 Gesellschaft für Informationstechnologien und Managementberatung mbH and powered by VIOSO GmbH’s Stumpfl’s Wings VIOSO software packages, the full project involves a whole host of technical components that must work together in order to display the high-quality imagery above shoppers’ heads.

“We wanted projected multimedia to cover the 1,200-meter interior of the shopping center. Because the interior has a lot of architectural lighting, we wanted the visual system to be even brighter so our visitors could fully immerse themselves,” Oliver Mohr, center manager at Das Schloss explained.

He added, “The final result of the project adds a new and extraordinary dimension to the shopping experience.”

While projecting an image onto Das Schloss’ ceiling isn’t a particularly new concept, the updates to its system allow for much easier content changes so that shoppers can be perpetually entertained by their evolving environment. Capable of being altered or edited at any time, Das Schloss can change their ceiling projects based on a season or occasion. After all, what better way to do your Christmas shopping than in a snow globe?

Currently, the shopping center features an underwater theme, inspired by the artistic collective Werft 6 GbR in Dusseldorf. “We wanted to keep the content looking as natural as possible,” said Hajo Rappe, CEO and founder of Werft 6. “We joined the fully digital underwater world to shoot footage using motion capture of real-life divers and to create an animation of the most realistic sea creatures and scenery.”

So if you’re looking for shopping and a show, it may be time to pay a visit to Berlin and Das Schloss.

Lulu Chang
Former Digital Trends Contributor
Fascinated by the effects of technology on human interaction, Lulu believes that if her parents can use your new app…
Get ready for summer with deals on Dyson bladeless fans
The Dyson Purifier Cool TP07 smart air purifier and fan in a room with a man.

With the heat of summer just around the corner, now's the perfect time to take advantage of Dyson deals for the brand's bladeless fans. Here are two offers from Best Buy that you won't want to miss -- the Dyson Cool AM07 for just $300, following a $70 discount on its original price of $370, and the Dyson Purifier Cool TP07 for only $500, for savings of $150 on its sticker price of $650. Dyson devices don't come cheap, so bargains like these are always popular, resulting in stock usually selling out quickly. If you've got your eye on either of them, it's highly recommended that you complete your purchase immediately to avoid the risk of missing out.
Dyson Cool AM07 -- $300, was $370

Dyson Purifier Cool TP07 -- $500, was $650

Read more
Best Samsung Memorial Day sales: TVs, phones, appliances, more
The Samsung Galaxy A35 and Galaxy A55's cameras.

Samsung is one of the biggest companies on the planet and makes everything from some of the best phones on the market to some of the best appliances; plus, it competes quite heavily with Apple on having the best ecosystem. Of course, some of the better Samsung devices and appliances can be quite expensive, which is why these early Memorial Day deals are the perfect opportunity for you to grab something from Samsung. To that end, we've collected some of our favorite deals across the board for you below; although there are just so many deals, it's worth checking out these other great Samsung deals as well.

Best Samsung TV Memorial Day Deals

Read more
Best Buy has tons of Dyson cordless vacuum deals for Memorial Day
The Dyson V15 Detect cordless vacuum with its laser.

Memorial Day is just around the corner, but you can already take advantage of Dyson deals from Best Buy if you're planning to purchase one of the brand's popular cordless vacuums. They don't come cheap, so you wouldn't want to miss the retailer's discounts for the upcoming holiday. Here are our favorite bargains: the Dyson V8 for $350, for savings of $120 on its original price of $470; the Dyson Outsize for $500, for savings of $100 on its original price of $600, and the Dyson V15 Detect Extra for $600, for savings of $200 on its original price of $800. If any of these offers catch your eye, you should complete the transaction as soon as possible as there may not be enough stock to keep up with the demand for these cordless vacuum deals.
Dyson V8 -- $350, was $70

The Dyson V8 is an older model of the brand's cordless vacuums, but it will still get the job done for most families. It's equipped with a powerful motor that can last for up to 40 minutes from a full charge, with advanced whole-machine filtration that will trap most particles, dust, and allergens. The cordless vacuum easily converts into a handheld vacuum for instances when you need the extra maneuverability such as when cleaning your car's interiors, and it comes with several attachments for various purposes such as the detangling Motorbar cleaner head that deep cleans carpets and hard floors.

Read more