As sales plummet, Keurig promises to bring back refillable K-cups

keurig brings back refillable kcups
Back when Green Mountain Coffee Roasters first announced that it would be including a DRM-like system in its new line of single-serving Keurig coffee machines, practically everybody hated the idea except company execs. The new system was designed to block people from brewing coffee pods from other brands, and despite an overwhelmingly negative response from consumers, the company maintained that implementing this system was a good idea.

But now they’re singing a different tune. After sales of it’s DRM-equipped Keurig 2.0 machines dropped a whopping 23 percent compared to last year, the company is finally starting to realize it messed up and is taking steps to turn itself around. Moving forward, the company plans to bringing back reusable cups and allow users to brew whatever type of coffee they want, just like the good ol’ days.

In a Q2 earnings call, Keurig president and CEO Brian Kelley announced that the company will be reintroducing My K-cups: special, non-disposable pods that can be refilled with any type of loose coffee the user desires. “We heard loud and clear from consumers who really wanted the ‘My K-cup’ back,” Kelley said during a call with market analysts. “Quite honestly, we were wrong. We underestimated the passion the consumer had for this. We missed it. We shouldn’t have taken it away. We’re bringing it back.”

Don’t bother digging your old My K-Cups out of the back of the pantry, though. Even if you’ve still got one of the old models, Keurig 2.0 brewers will still require a new My K-Cup. “We are creating a My K-Cup designed specifically to work in Keurig 2.0,” a company spokesperson said.”Keurig 2.0 has a different pod receptacle, so prior My K-Cup models will not work in Keurig 2.0″

Basically, this means that Green Mountain is giving customers the ability to brew their java of choice, but isn’t doing away with the DRM-like system that blocks out competitor cups. Instead, it appears that the company plans on keeping the DRM system and aggressively pursuing unlicensed coffee brands so they can start producing compatible pods.

If you can’t beat ’em, force ’em to join you.

Smart Home

Your Instant Pot can do it all. Research says it has another important function

Researchers at Dakota State University tested a variety of pressure cookers for sterilization and found that Instant Pot provides enough pressure and heat to kill off food-spoiling bacteria.
Emerging Tech

Here are the best (and least likely to explode) hoverboards you can buy

With widespread reports of cheap, knock-off Chinese hoverboards exploding, these self-balancing scooters may be getting a rough reputation. They're not all bad, though. Ride in style with our picks for the best -- and safest -- hoverboards
Cars

Keep your driving record squeaky clean with these top-flight radar detectors

Nobody likes getting a speeding ticket, but these gadgets can help. Check out our picks for the best radar detectors on the market, from the likes of Valentine One, Escort, and Beltronics.
Smart Home

Is your coffee maker hiding mold inside? Here's how to clean it

Are you a coffee drinker? If you brew your coffee at home and you don't clean your machine, you could be drinking mold, yeast, and other bacteria. Here's how to clean your coffee maker.
Mobile

Need a quick battery boost? Try one of our favorite portable chargers

Battery life still tops the polls when it comes to smartphone concerns. If it’s bugging you, then maybe it’s time to snag yourself a portable charger. Here are our picks for the best portable chargers.
Smart Home

These best outdoor security cameras will keep porch pirates at bay

Worried about porch pirates stealing your packages, or intruders entering your home? Always be in the know about who or what is on your property by installing one of these outdoor security cameras.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Robotic companions and computer-aided karaoke

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it's fun to gawk!
Smart Home

Need some help? Here's our handy step-by-step guide on how to Airbnb your home

Getting ready to make your home a great rental? Here's how to Airbnb your home with the right amenities, insurance, supplies, and everthing else that you need. Use this guide to get started without making beginner mistakes!
Deals

Dyson sale shatters prices on vacuums just in time for spring cleaning

Steep price cuts on Dyson vacuum cleaners for the spring cleaning season help you save money on the tools you need to do the job. We've found the best discounts on Dyson vacuums from Amazon and Walmart and put them all in one place.
Deals

Amazon slashes prices on Echo devices that play Alexa’s sweetest-sounding music

Amazon slashed prices on Alexa-controlled Echo devices with the best music sound quality. All Alexa smart speakers stream music, but some sound better than others. Save on Echo Plus and the Echo Sub bundled with Echo and Echo Plus speakers.
Product Review

Simple and small, the Google Home Hub is your low-key smart screen

What’s small, simple, cute, and lacks a camera? The Google Home Hub is the latest smart display to hit the market. Powered by Google Assistant, there’s a lot to like about this device.
Smart Home

Arlo listens to feedback, improves video quality for its premier security camera

Arlo relaunched its flagship Arlo Ultra 4K HDR security camera system with worldwide availability. Arlo fixed issues from a limited early release and now the marquee brand is available in multiple configurations with A.I-driven monitoring.
Apple

Apple March 2019 Event Coverage

Apple’s next event will take place March 25 at the Steve Jobs Theater in Cupertino, California at 10 a.m. PT. We’ve got a handy guide on how to watch, but don’t expect to see any new iPads, iMacs, or AirPods at the show, all of…
Deals

The best iRobot Roomba deals to make cleaning your home a breeze

Keep your home clean without lifting a finger using a robot vacuum cleaner. These nine iRobot Roomba deals not only help you keep your home tidy, but many also come with advanced features such as automatic scheduling and Wi-Fi connectivity.