As sales plummet, Keurig promises to bring back refillable K-cups

keurig brings back refillable kcups
Back when Green Mountain Coffee Roasters first announced that it would be including a DRM-like system in its new line of single-serving Keurig coffee machines, practically everybody hated the idea except company execs. The new system was designed to block people from brewing coffee pods from other brands, and despite an overwhelmingly negative response from consumers, the company maintained that implementing this system was a good idea.

But now they’re singing a different tune. After sales of it’s DRM-equipped Keurig 2.0 machines dropped a whopping 23 percent compared to last year, the company is finally starting to realize it messed up and is taking steps to turn itself around. Moving forward, the company plans to bringing back reusable cups and allow users to brew whatever type of coffee they want, just like the good ol’ days.

In a Q2 earnings call, Keurig president and CEO Brian Kelley announced that the company will be reintroducing My K-cups: special, non-disposable pods that can be refilled with any type of loose coffee the user desires. “We heard loud and clear from consumers who really wanted the ‘My K-cup’ back,” Kelley said during a call with market analysts. “Quite honestly, we were wrong. We underestimated the passion the consumer had for this. We missed it. We shouldn’t have taken it away. We’re bringing it back.”

Don’t bother digging your old My K-Cups out of the back of the pantry, though. Even if you’ve still got one of the old models, Keurig 2.0 brewers will still require a new My K-Cup. “We are creating a My K-Cup designed specifically to work in Keurig 2.0,” a company spokesperson said.”Keurig 2.0 has a different pod receptacle, so prior My K-Cup models will not work in Keurig 2.0″

Basically, this means that Green Mountain is giving customers the ability to brew their java of choice, but isn’t doing away with the DRM-like system that blocks out competitor cups. Instead, it appears that the company plans on keeping the DRM system and aggressively pursuing unlicensed coffee brands so they can start producing compatible pods.

If you can’t beat ’em, force ’em to join you.

Emerging Tech

Awesome Tech You Can’t Buy Yet: Plant-based shoes and a ukulele learning aid

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Smart Home

Food wish fulfilled? Genie launches next-gen pod-based cooking system

Microwaves were innovative and Keurig coffee pods are handy, but a new cooking system called Genie promises to create healthy, tasty, and affordable meals in just 3 minutes using a chef's process.
Deals

Walmart drops Ninja kitchen appliance deals on blender system and coffee maker

Walmart is offering Ninja's Mega Kitchen System and Coffee Bar for only $140 each. Upgrade your kitchen with reliable equipment that will expand your meal-prep capabilities by taking advantage of these amazing deals.
Movies & TV

The best shows on Netflix right now (June 2019)

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Deals

The best Amazon Prime Day 2019 deals: Leaked date and what you need to know

Amazon Prime Day 2019 is still a month away, but it's never too early to start preparing. We've been taking a look at the best discounts from previous Prime Days to give you our predictions of what to expect this year.
Smart Home

Walmart Grocery challenges Amazon with a new $98-a-year delivery option

The grocery delivery wars are hotting up. Walmart's latest effort is a $98-a-year subscription fee that offers free delivery on orders over $30. The service, called Delivery Unlimited, can be tried free for 15 days.
Giveaways

Robot vacuum giveaway: Enter to win a new iRobot Roomba i7+ robot vacuum

If you need an extra hand around the house, then you might be in luck: We’re giving readers the chance to win a new iRobot Roomba i7+ – our favorite robot vacuum and a $1,100 value – totally free.
Smart Home

A new survey by Adobe shows an evolving market for voice applications

A new consumer survey conducted by Adobe Analytics has uncovered a growing desire for more diversity in voice-controlled applications and devices as well as growing engagement with voice ads.
Deals

iRobot discounts $150 off i7+, a Roomba robot vacuum that empties its own bins

iRobot just took $150 off its best robot vacuum model, the Roomba i7+. The flagship model Roomba i7+ has stronger suction and smarter house-mapping than previous models, but automatic dirt disposal is the killer feature.
Deals

iRobot Roomba robot vacuum cleaners get huge price cuts before summer

We've found the best discounts on Roomba robot vacs and put them in one place. Whether you're shopping for a gift or need extra help around the house, these six robot vacuum deals can help you save up to $200.
Deals

The best iRobot Roomba deals to make cleaning your home a breeze

Keep your home clean without lifting a finger using a robot vacuum cleaner. These nine iRobot Roomba deals not only help you keep your home tidy, but many also come with advanced features such as automatic scheduling and Wi-Fi connectivity.
Deals

Amazon drops the price on the bestselling Instant Pot Lux, now only $59

If you’re in the market for a cooker that does the work of many appliances while saving time and energy, the Instant Pot LUX60V3 is a great choice. Normally $80, this bestselling cooker is now available on Amazon for only $59.
Smart Home

Walmart slashes the price on the Cuisinart 360 Griddle Cooking Center grill

Backyard grills and smokers dominate outdoor cooking, but when a novel and versatile Cuisinart patio cooker turns up, especially on sale, we pay attention. Walmart just dropped the price of the Cuisinart 360 Griddle Cooking Center.
Smart Home

Rescuing pizza: New life and new uses for your microwave oven

Leftover pizza slices can be a treat, but they're just not the same as when they're hot and crispy fresh from the oven. A new product could help pizza lovers resurrect leftover slices to nearly their original taste and texture.