As sales plummet, Keurig promises to bring back refillable K-cups

keurig brings back refillable kcups
Back when Green Mountain Coffee Roasters first announced that it would be including a DRM-like system in its new line of single-serving Keurig coffee machines, practically everybody hated the idea except company execs. The new system was designed to block people from brewing coffee pods from other brands, and despite an overwhelmingly negative response from consumers, the company maintained that implementing this system was a good idea.

But now they’re singing a different tune. After sales of it’s DRM-equipped Keurig 2.0 machines dropped a whopping 23 percent compared to last year, the company is finally starting to realize it messed up and is taking steps to turn itself around. Moving forward, the company plans to bringing back reusable cups and allow users to brew whatever type of coffee they want, just like the good ol’ days.

In a Q2 earnings call, Keurig president and CEO Brian Kelley announced that the company will be reintroducing My K-cups: special, non-disposable pods that can be refilled with any type of loose coffee the user desires. “We heard loud and clear from consumers who really wanted the ‘My K-cup’ back,” Kelley said during a call with market analysts. “Quite honestly, we were wrong. We underestimated the passion the consumer had for this. We missed it. We shouldn’t have taken it away. We’re bringing it back.”

Don’t bother digging your old My K-Cups out of the back of the pantry, though. Even if you’ve still got one of the old models, Keurig 2.0 brewers will still require a new My K-Cup. “We are creating a My K-Cup designed specifically to work in Keurig 2.0,” a company spokesperson said.”Keurig 2.0 has a different pod receptacle, so prior My K-Cup models will not work in Keurig 2.0″

Basically, this means that Green Mountain is giving customers the ability to brew their java of choice, but isn’t doing away with the DRM-like system that blocks out competitor cups. Instead, it appears that the company plans on keeping the DRM system and aggressively pursuing unlicensed coffee brands so they can start producing compatible pods.

If you can’t beat ’em, force ’em to join you.

Smart Home

Miele stuns with wireless probe, self-descaling java pot, and other new products

Miele rocked KBIS 2019 with waves of new appliances and features. The annual Kitchen and Bathroom Industry Show is all about product launches and Miele's appliance reveal was like New York Fashion Week with a single designer.
Smart Home

Power through your afternoon slump with the best espresso machines

Brew professional-style espresso drinks and become the envy of your neighborhood with one of the best espresso machines on the planet. We have options across a range of price points, perfect for any budget.
Emerging Tech

Feast your eyes on the wildest, most elaborate Rube Goldberg machines ever built

Want to see something totally mesmerizing? Check out several of the best Rube Goldberg machines from across the internet, including one that serves cake and others that do ... nothing particularly useful.
Gaming

If we get a Nintendo 64 Classic, it needs to have these games

The Nintendo 64 introduced a long list of top-tier games, but which were the iconic platform's best? From Mario Party to Ocarina of Time to NFL Blitz, check out our picks for the best N64 games.
Deals

Amazon and Best Buy halve the price of the Facebook Portal for Mother’s Day

Amazon and Best Buy both cut the price in half for the Facebook Portal smart display for Mother's Day. The Portal's smart camera will follow you as you move around the room during video calls. The Portal also has Amazon Alexa built in.
Smart Home

From the kitchen to the bedroom, here are the best Alexa tips and tricks

Amazon's voice assistant Alexa has plenty of neat skills. So many, in fact, it seems like new ones appear every day. We've rounded up the top Echo tips and tricks to help you get the most out of your virtual assistant.
Smart Home

Ring home security system now works as a hub for smart home devices

Ring is helping the issue of smart home fragmentation with its Works With Ring program. It lets thousands of smart home devices built on Z-Wave connect to Ring's Alarm Base Station.
Smart Home

Philips Hue users can activate their favorite routines through Google Home

Philips Hue expanded its Google Home integration through the Gentle Sleep and Wake routine. Just give Google the proper instructions are your lights will brighten or dim over half an hour.
Smart Home

There will be 200 million smart speakers by year’s end, analysts say

A new report by the research and analysis firm Canalys predicts that more than 200 million smart speakers will be engaged by users by the end of 2019, which is a growth of over 82% from last year.
Smart Home

Oh, Zuck, no! Facebook rumored to be creating a voice assistant to rival Alexa

Facebook hasn't been a big player in the smart speaker market, but that may be changing: The social media giant is reportedly working on a digital assistant to compete against Alexa and others.
Smart Home

SMEG debuts colorful dual-fuel Portofino 48-inch ranges for no-compromise cooks

When SMEG launches new kitchen appliances, you can count on retro-classic design, gorgeous high-end finishes, envy-inducing functional wizardry, and lofty prices. This week SMEG launched its Portofino Dual-Fuel 48-inch Pro-Style Range.
Deals

Walmart offers big price cuts on air fryers from La Gourmet and Farberware

Walmart made deep price cuts on air fryers from La Gourmet, Farberware, and others. Air frying is faster, healthier, and easier to clean than traditional deep frying. You also can use most air fryers for baking, roasting, and grilling.
Deals

Amazon drops a killer Instant Pot deal, with prices under $60

Instant Pots are the popular kitchen device known for making cooking easier and faster. Thinking of finally getting yourself one? Amazon dropped the price of the Instant Pot Duo Mini. Prepare delicious meals this Easter Sunday with this…
Smart Home

I have seen the future, and it’s full of salad-making robots

Think that robots bussing tables, tossing salads and baking bread is a futuristic concept? It's actually not as far away as you might think. Robots took center stage at a food robotics summit in San Francisco this week, where they showed…