Skip to main content

The iPhone 12 now comes in a purple color that’s perfect for spring

Apple

The blue iPhone 12 may have made headlines when the iPhone 12 series first launched, but now there’s a fancy new color on offer — purple. The new color was unveiled at Apple’s spring hardware event.

The new color is now available as an option on the iPhone 12 and iPhone 12 Mini — though not on the iPhone 12 Pro. It offers a glossy look similar to other iPhone 12 color options, and frankly, it looks great alongside the other bright and fun colors that the iPhone 12 comes in.

New Purple iphone 12
Apple

In general, the iPhone 12 represented a big shift for the iPhone series in both design and features. The series offers a flat-edged look similar to that of the iPhone 4 and iPhone 5 series, but with a more modern edge-to-edge display and larger camera module. Under the hood, the iPhone 12 offers the Apple A14 processor, which is the most powerful chip to ship in an iPhone to date.

The iPhone 12 broke new ground for the iPhone in other ways too. Notably, the series is the first iPhone series to offer 5G connectivity, and while that probably won’t make for a radically different experience yet, it will when 5G is more widespread.

The iPhone 12 also finally gets a stunning new OLED display. Apple is no stranger to OLED technology — but previously, the tech was limited to “Pro” iPhones like the iPhone 11 Pro. OLED displays make for deeper black levels and can help improve battery life.

Apple

The iPhone 12 series also comes at a decent price, at least compared to other flagship phones of the time. The device costs $829 for the standard iPhone 12 or $729 for the smaller-sized iPhone 12 Mini. Those devices are joined by the $999 iPhone 12 Pro and the $1,099 iPhone 12 Pro Max — though as mentioned, those Pro devices don’t come in the new purple color.

Of course, the iPhone 12 won’t be the flagship iPhone for long — we’ve been hearing rumors about the upcoming iPhone 13 for months now, and it’s expected to be released in September this year.

The new purple iPhone 12 color option will be available for pre-order starting Friday, April 13, with full retail availability set to start on April 30. Thankfully, it won’t cost more than the iPhone 12 usually does. You’ll be able to get it for yourself straight from the Apple website and from other major electronics retailers.

Editors' Recommendations

Christian de Looper
Christian’s interest in technology began as a child in Australia, when he stumbled upon a computer at a garage sale that he…
Here’s how Apple could change your iPhone forever
An iPhone 15 Pro Max laying on its back, showing its home screen.

Over the past few months, Apple has released a steady stream of research papers detailing its work with generative AI. So far, Apple has been tight-lipped about what exactly is cooking in its research labs, while rumors circulate that Apple is in talks with Google to license its Gemini AI for iPhones.

But there have been a couple of teasers of what we can expect. In February, an Apple research paper detailed an open-source model called MLLM-Guided Image Editing (MGIE) that is capable of media editing using natural language instructions from users. Now, another research paper on Ferret UI has sent the AI community into a frenzy.

Read more
There’s a big problem with the iPhone’s Photos app
The Apple iPhone 15 Plus's gallery app.

While my primary device these days continues to be my iPhone 15 Pro, I’ve dabbled with plenty of Android phones since I’ve been here at Digital Trends. One of my favorite brands of phone has been the Google Pixel because of its strong suite of photo-editing tools and good camera hardware.

Google first added the Magic Eraser capability with the Pixel 6 and Pixel 6 Pro, which is a tool I love using. Then, with the Pixel 8 series, Google added the Magic Editor, which uses generative AI to make edits that wouldn’t be possible otherwise. There are also tools like Photo Unblur, which is great for old photographs and enhancing images that were captured with low-quality sensors.

Read more
Why you should buy the iPhone 15 Pro Max instead of the iPhone 15 Pro
Someone holding an iPhone 15 Pro Max outside on a patio, showing the back of the Natural Titanium color.

If you want the best iPhone money can buy in 2024, you have two options: the iPhone 15 Pro and the iPhone 15 Pro Max. They have the same chipset, similar display technology, nearly identical cameras, etc. It's a really close battle, save for the fact that the iPhone 15 Pro is $200 cheaper.

It might be tempting to save some cash and choose the iPhone 15 Pro, but I recommend you splurge for the larger (and more expensive) iPhone 15 Pro Max. Why? Let me explain.
It's a big iPhone you won't hate using

Read more