Entertainment Unlimited from Sony-Ericsson

dell takes a slice at apple with super thin latitude z dellz closed

On the eve of the Mobile World Congress show in Barcelona, phone maker Sony Ericsson took the wraps of a new strategy the company hopes will propel it into the top echelons of the mobile industry. Of course, that strategy includes new phones, including a new touch-screen video-oriented unit codenamed “Idou” that features a whopping 12 megapixel camera. However, the most significant part of Sony Ericsson’s path forward might be Entertainment Unlimited, a new service offering that looks to combine gaming, messaging, information, communications, and media services all into a single offering.

“Entertainment Unlimited lets us reinforce our position as the communication entertainment brand,” said Sony Ericsson’s head of global marketing Lennard Hoornik, in a statement. “Everything that we have done to date has brought us to this point—we created the music phone category in 2005 selling over 100 million Walkman phones and we are now ready to unveil the next chapter in the evolution of the company.”

Entertainment Unlimited will bring together Sony Ericsson’s rather balkanized television, mobile, and PC efforts to create an integrated services and content platform that eliminates barriers between communication, information, and entertainment. Users will be able to transfer movies and media back and forth between handsets and PCs, building on the existing PlayNow service Sony Ericsson operates in eight countries…although not in the United States.

To illustrate the company’s new direction, executives showed off a new phone codenamed “Idou,” which the company says will ship in the second half of 2009. The Idou will run the forthcoming open source version of Symbian and sport a 3.5-inch 16:9 touch screen display, integrated Wi-Fi—and a seriously overkill 12.1 megapixel camera with a Xenon flash.

Although Sony Ericsson isn’t a big player in the North American market (and another Walkman phone announced today, featuring an 8 megapixel camera with face recognition image stabilization won’t make it to the U.S. at all), the company is still a significant force in European and Asian markets. Whether Entertainment Unlimited and a new high-end phone will be enough to sustain Sony Ericsson’s momentum during an economic downturn remains to be seen: the company lost $248 million in its most recent quarter.

Deals

Apple iPad and iPad Pros get big discounts for Memorial Day weekend

Apple iPads have been getting a lot of great discounts so far this year, and Memorial Day 2019 proves to be no exception. With prices as low as $249 for newer models, Memorial Day weekend is a great time to pick one up.
Mobile

Lyft’s wallet-friendly Shared Saver option arrives in six more U.S. cities

Lyft is expanding its wallet-friendly Shared Saver option to Atlanta, Las Vegas, Miami, Philadelphia, San Francisco, and Seattle after launching it earlier this year in Denver, New York City, and San Jose.
Mobile

Huawei's situation in the U.S. may improve when trade war is resolved

The U.S. Commerce Department has added Huawei to its "Entity List." Google, Intel, and ARM are all confirmed or rumored to be ceasing business with the company, which may have disastrous effects on Huawei.
Mobile

You can't fool us -- this is definitely the Moschino Honor 20 Pro phone

Honor has launched the Honor 20 Pro and the Honor 20 at an event that took place in London. The new smartphone is surprisingly compact, with an impressive four-lens camera for taking stunning shots, day or night.
Deals

Amazon Memorial Day sale: Apple Watch, Surface Pro, and 4K TV Deals

Amazon is discounting a number of different items. Smartwatches, tablets, 4K TVs, smart home devices, and laptops are all getting discounts to stay competitive with prices from Walmart and Best Buy.
Deals

Best Memorial Day sales 2019: Amazon, Best Buy, and Walmart drop discounts

If you're looking to save big on some shiny new stuff for Memorial Day 2019, we've gathered everything you need to know into one place. Find out where to save the most money before the summer hits its stride.
Product Review

Garmin’s Forerunner 245 Music is all a runner needs to measure performance

Garmin's new Forerunner 245 fitness watch offers advanced metrics, onboard color maps and music. Is this trio a winning combination? We put the watch through its paces to find out.
Mobile

The 20 best iPhone SE cases to keep your phone looking like new

Protect your iPhone properly with one of the best iPhone SE cases or covers. That metal-and-glass body is prone to scuffs and scratches, so it pays to buy a decent case. We've got protective and stylish options for you here.
Emerging Tech

The best solar chargers for your phone, tablet, and other battery-powered gear

Looking for a gizmo that can help you charge your phone while on the go? Here, we've outlined the best solar chargers on the market, whether you're looking to charge your phone once, twice, or three times over.
Deals

Make some time for the best smartwatch deals for May 2019

Smartwatches make your life easier by sending alerts right on your wrist. Many also provide fitness-tracking features. So if you're ready to take the plunge into wearables and want to save money, read on for the best smartwatch deals for…
Mobile

Get your gaming on the go with the 25 best Android games

The Google Play Store is loaded with both terrific and terrible gaming titles. We vetted the store to bring you some of the best Android games available, whether you're into puzzles, shooters, racing games, or something else entirely.
Gaming

These are the 20 best Android games you can play offline

Even in our increasingly connected world, you don't always have an internet connection on the go. To help you pass the time when you're disconnected, we compiled a list of the best Android games that can be played offline.
Mobile

Want to watch Netflix in bed or browse the web? We have a tablet for everyone

There’s so much choice when shopping for a new tablet that it can be hard to pick the right one. From iPads to Android, these are our picks for the best tablets you can buy right now whatever your budget.
Product Review

Oppo’s cutting-edge Reno has a shark fin pop-up camera, and plenty of bite

The Oppo Reno has a very cool shark fin-style pop-up camera to make it stand out in a crowd, and a rear camera with a 10x zoom, plus there’s a 5G version coming soon. It’s truly up-to-date, with plenty of cutting-edge tech inside.