Skip to main content

First-Day iPad Sales Top 300,000

Image used with permission by copyright holder

In case you hadn’t heard, Apple’s much-anticipated new iPad went on sale April 3. The product has been the center of considering consumer and industry speculation: does it herald the beginning of a new era of tablet computing? Or is it just a “big iPhone”—you know, without the phone?

Regardless, Apple doesn’t seem to be having any trouble selling the devices—at least right out of the gate. Apple has announced that in ths first day of availability, the company sold more than 300,000 iPads, although that figure includes both pre-orders placed by customers as well as sales at Apple Stores and deliveries to partners like Best Buy.

Apple also says users downloaded over one million applications from the App Stoer, and more than 250,000 books from its new iBookstore during the iPad’s first day of availability.

“It feels great to have the iPad launched into the world—it’s going to be a game changer,” said Apple CEO Steve Jobs, in a statement. “iPad users, on average, downloaded more than three apps and close to one book within hours of unpacking their new iPad.”

How did Apple do for the whole weekend? No official numbers are in, but many third-party estimates place weekend iPad sales at over 500,000 units, with some analysts like Piper Jaffray & Co.’s Gene Munster even estimating as high as 700,000 units sold during the first weekend.

The lowest priced iPad with 16 GB of storage costs $499; a 32 GB edition runs $599 and a 64 GB edition costs $699. Apple will be adding models with 3G connectivity to the iPad line later this month; each will cost $129 more than its Wi-Fi-only equivalent. Even if all customers bought the least expensive iPad on the first day, Apple still did over $150 million in business on the product’s first day of availability.

Editors' Recommendations

Geoff Duncan
Former Digital Trends Contributor
Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…
Hurry! This iPad just crashed back to its Black Friday price
The iPad on a tablet displaying web content.

If you've always wanted to buy an iPad but the latest releases are beyond your budget, you may want to consider going for a previous-generation model like the 2021 Apple iPad. The tablet's Wi-Fi, 64GB model, which is already relatively affordable at $330, is currently even cheaper from Best Buy, as an $80 discount pulls its price down to $250. That's what the device was going for during the iPad deals of Black Friday 2023, so if you missed the chance to take advantage of that bargain, proceed with your purchase immediately to make sure this opportunity doesn't slip away.

Why you should buy the 2021 Apple iPad
The ninth-generation Apple iPad, which was released in 2021, will be three years old in several months. However, it's still listed in our roundup of the best iPads as the best iPad on a budget, as it still offers great performance by today's standards with Apple's A13 Bionic chip that also powered the iPhone 11 series. The tablet also features a 10.2-inch Retina display with 2160 x 1620 resolution, for sharp details and vivid colors when you're browsing the internet, watching streaming shows, and playing mobile games.

Read more
Apple’s new iPad Pro and iPad Air just got delayed
Someone holding an iPad Air against a wooden floor.

It seems like the countdown to the next iPad reveal has been stretched out a bit more, though not by an earth-shattering amount of time. So far, we’ve heard rumors of a late March or early April reveal, but that likely won’t happen, according to a new report from Apple insider Mark Gurman.

In his latest Bloomberg report, Gurman says the next Apple tablets should arrive in early May, and he cited the speeding up of production at Apple’s suppliers. Interestingly, production-related challenges apparently pushed back the launch of the new slates across the Pro and Air lineups.

Read more
Buying an iPad Mini today? You need to know about this deal
The Apple Pencil attaches to the iPad mini magnetically.

If you've had an eye on iPad deals for the latest model of the Apple iPad Mini for a while now, this may be the offer that you've been waiting for -- a $100 discount from Best Buy on the tablet's Wi-Fi, 64GB model, slashing its price to $400 from $500. It's still pretty popular years after its release, so we don't expect stocks of the device for this sale to last long. If you're thinking about taking advantage of this bargain, you better push through with your purchase as soon as possible to make sure that you don't miss out on the savings.

Why you should buy the Apple iPad Mini 2021
The latest generation of the Apple iPad Mini was released in 2021, but it's still featured in our roundup of the best iPads because it's the model that you should buy if you want a smaller and more compact version of Apple's tablets. Its 8.3-inch Liquid Retina display is smaller than the screens of its peers, but it's still big enough to enjoy watching streaming shows and browsing websites, while allowing you to use the device with one hand. Unlike its predecessor, there's no Home button, so the Touch ID sensor is instead built into the power button at the side of the Apple iPad Mini 2021.

Read more