You’ll soon be able to get Google AMP quality without that pesky AMP URL

google amp removing url
Every good thing seems to come with a price, and when it came to Google’s fast-loading webpages, that price was seeing an Accelerated Mobile Pages (AMP)-specific URL instead of a normal web address. But luckily, it looks like Google’s no longer charging us with those URLs.

This week, Malte Ubl, the tech lead for the AMP Project, announced that a new version of the AMP Cache would make its debut. In short, the team is changing how AMP works in Google Search and other platforms, and will thereby allow linked pages to “appear under publishers’ URLs instead of the google.com/amp URL space.” Best of all, this change won’t have any effect on the speed or privacy that comes along with AMP Cache serving. 

“When we first launched AMP in Google Search we made a big trade-off: To achieve the user experience that users were telling us that they wanted, instant loading, we needed to start loading the page before the user clicked.” Malte explained in a blog post. He continued, however, “Privacy reasons make it basically impossible to load the page from the publisher’s server … Instead, AMP pages are loaded from the Google AMP Cache but with that behavior the URLs changed to include the google.com/amp/ URL prefix.”

But now, Google is looking into a new version of the AMP Cache that is predicated upon the World Wide Web Consortium’s Web Packing standard, which should make the AMP addresses look like, well … any other web address. Thus far, Google’s tests have proven satisfactory, and Malte wrote, “The next steps are moving towards fully implementing the new web standard in web browsers and in the Google AMP Cache.” The goal is for Web Packaging to become “available in as many browsers as possible,” he noted. “In particular, we intend to extend existing work on WebKit to include the implementation of Web Packaging and the Google Chrome team’s implementation is getting started.”

The new changes are expected to begin reaching users in the second half of 2018, but in order to take advantage of this upgrade, you’ll have to be sure to update your browser.

Computing

Google updates privacy policy following Chrome 69 Sync controversy

Google is under fire for how Chrome 69 behaves. When you log into a Google service, you're automatically logged into the browser, raising serious privacy concerns. Google was forced to address its tactics and update its policy.
Computing

U.N. security blunder left secret Trello boards, Google Docs exposed

United Nations documents were left vulnerable to unauthorized users by staffers who left Trello boards and Google Docs unprotected and accessible to anyone who had their unique URLs.
Home Theater

Sol Republic delivers a long-awaited true wireless sequel with its Amps Air 2.0

Sol Republic is delivering a long-awaited sequel in its Amps Air true wireless earbuds in the Amps Air 2.0, which feature Bluetooth 5.0 and an IPX4 rating alongside the awesome charging case that fans of the original model loved.
Smart Home

Amazon reportedly will introduce an Alexa-enabled microwave, amp, and more

Amazon's Fall 2018 Alexa device rollout is about to begin, sources say. Look for an Alexa microwave, an amplifier, receiver, and subwoofer, and an Alexa voice-responsive device for your car. Amazon is maximizing its voice-command presence.
Mobile

The Google Pixel 3 smartphone may arrive dressed in pink

Forget the Pixel 2: Google will announce its latest flagships, the Pixel 3 and Pixel 3 XL, on October 9 in New York City and Paris. Here's everything we know about the upcoming Google Pixel 3 and Pixel 3 XL.
Business

How T-Mobile plans to use 5G to challenge traditional ISPs

In a recent FCC statement, T-Mobile COO Michael Sievert outlined the company's plans to use 5G to challenge traditional ISPs such as Comcast and Charter. The company says it would offer lower rates and higher speeds.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Click-to-brew beer, comfy headlamps, and more

Check out our roundup of the best new crowdfunding projects and product announcements that hit the Web this week. You can't buy this stuff yet, but it sure is fun to gawk!
Mobile

The best iPhone XR screen protectors to keep that big screen safe

The iPhone XR is Apple's midsized iPhone, and it's worth protecting. You might have picked up a case, but what about the screen? Keep your display safe with the best iPhone XR screen protectors.
Mobile

Never run out of data (or money) with the best unlimited data plans of 2018

Sorting though unlimited plans isn't exactly a walk in the park. We've compared the best unlimited data plans from Sprint, T-Mobile, AT&T, and Verizon to help you decide which one is best for you.
Wearables

Armani Exchange’s smartwatch is for those who want their tech to be dapper

Armani is back with another Google Wear OS touchscreen smartwatch, and this time it's from the Armani Exchange division, making it stylish, modern, and affordable. There's plenty of technology inside too.
Mobile

The iPhone XS and XS Max survive being dunked in 138 cans of beer

Apple's special event is over, and we were introduced to the new iPhone XS, iPhone XS Max, and iPhone XR. Here's everything we know about the 2018 iPhone trio, from their cameras to release dates.
Mobile

Apple iPhone XS vs. Sony Xperia XZ3: Which is the best phone for you?

What happens when one of Apple's best clashes with one of Sony's top performers? We're here to find out as we pit the iPhone XS against the Xperia XZ3 in various categories. Find out which of these smartphones will suit you best.
Mobile

MetroPCS is now Metro by T-Mobile and includes Amazon Prime

Looking for a great prepaid phone plan? MetroPCS is now Metro by T-Mobile, and the veteran carrier is promising to provide a variety of prepaid phone plans that offer great value for money, and access to Google One and Amazon Prime.
Mobile

Apple purchases Shazam and makes the app free of ads

Soon after Apple announced it was acquiring music-recognition service Shazam, it was revealed that the European Commission would be looking into the deal. The commission has now cleared the way for Apple's acquisition of Shazam.