Skip to main content
  1. Home
  2. Computing
  3. News

Asus’ new RTX 4090 shattered GPU overclocking records, and you’ll be able to buy it soon

Add as a preferred source on Google

If you thought that the RTX 4090 was already the best we’ll see in this generation, Asus is here to prove you wrong. Nearly a year after the initial launch of Nvidia’s top graphics card, Asus is about to release the ROG Matrix GeForce RTX 4090 — a one-of-a-kind GPU that already has a new world record under its belt.

ROG Matrix GeForce RTX 4090 Graphics Card

The GPU is vastly different from a regular RTX 4090 — the power delivery system, cooling, and binning process have all received a significant boost. The most visible change lies in the custom 360mm radiator that comes with the ROG Matrix, made to support a liquid cooling system. Aside from the huge radiator, the GPU was also equipped with a custom cold plate that comes attached to the GPU die, memory chips, and VRM section.

Asus ROG Matrix RTX 4090 graphics card.
Asus

Asus has also opted to use liquid metal instead of thermal paste, increasing thermal conductivity in order to keep this beast under control. Liquid metal is challenging to use in GPUs, as you really don’t want it coming in contact with other components.

Recommended Videos

To prevent disaster, Asus applied UV resin around the GPU die and also added two extra protective layers between the die itself and the card’s printed circuit board (PCB) to ensure that the liquid metal wouldn’t spill over. As a result of these changes, Asus claims that the card can be installed vertically instead of just horizontally, according to VideoCardz.

The wait is almost over!😎

Count down to the official launch of our flagship graphics card – the ROG Matrix GeForce RTX 4090. 🔥

🗓️Save the date & tune in LIVE: https://t.co/aIldsPMg5B
🔴Sept 19th, 9:00 AM | New York
🔴Sept 19th, 9:00 PM | Taipei pic.twitter.com/EjcN5CLCU6

— ROG North America (@ASUS_ROGNA) September 15, 2023

Some enthusiasts already got their hands on the Asus ROG Matrix RTX 4090, and as a result, the GPU has already participated in setting a new world record. It was overclocked to a massive 4,230MHz. However, don’t expect to hit these clock speeds at home — the overclockers had to tear the built-in cooler apart and leverage liquid nitrogen instead. We’ve seen liquid nitrogen used in breaking world records before, such as when the Intel Core i9-13900K processor was pushed past a clock speed of 9GHz.

If Nvidia doesn’t release an RTX 4090 Ti, this will probably be the most powerful graphics card of this generation. However, this GPU will need a massive PC case in order to comfortably fit, and any and all external cooling is always welcome.

We’re not sure how much this new RTX 4090 is going to cost, but “a lot” is a pretty safe bet. Asus is hosting a launch event on September 19, and while it’s unclear whether that is also the release date of the GPU, it seems quite likely.

Monica J. White
Monica is a computing writer at Digital Trends, focusing on PC hardware. Since joining the team in 2021, Monica has written…
Asus’ latest Zenbook puts a seriously bright OLED screen inside an impossibly slim body
The Zenbook 14 Air is only 11mm thick but still packs a 77Wh battery
Computer, Electronics, Laptop

Asus has introduced a new AMD-powered version of the Zenbook 14 Air 2026, combining a bright OLED display and a large battery inside an 11mm-thick chassis. It weighs 1.19kg, keeping it firmly in ultraportable territory despite the 77Wh battery inside.

The Zenbook 14 Air 2026 itself is not entirely new. Asus launched an Intel configuration powered by the Core Ultra 9 386H in China back in January. The latest version switches to AMD’s Ryzen AI 7 H 445 and is priced at CNY 9,999, or around $1,477. (via Notebookcheck)

Read more
Before you blow your student budget, here’s the MacBook that actually suits your major
Confused by the MacBook lineup? I sorted it out so students don't have to
Computer, Electronics, Laptop

Apple’s MacBook lineup has become much broader in 2026. The MacBook Neo brings the entry price down considerably, the M5 MacBook Air remains the obvious all-rounder, and the MacBook Pro covers students whose coursework can push a laptop to its limits.

But with a wide range, choosing one becomes harder. Spending more can bring a better display, faster storage, additional ports, and considerably greater performance. However, plenty of students will never take advantage of those upgrades. So, I have narrowed the current lineup down to three models, each aimed at a distinct kind of buyer.

Read more
Qualcomm is set to ratchet up chip prices in September, and your next gadget upgrade could bear the brunt
The price hike could touch every Snapdragon-powered device category.
The new Qualcomm Snadragon 8 Elite Gen 5

I want you to sit with this for a second. Qualcomm, the company whose Snapdragon chips sit inside your Android phone and tablet, your Windows laptop, your Meta smart glasses, your Galaxy Watch, and your wireless earbuds, reportedly sent a letter to every major customer telling them prices are going up by double digits. 

The price hike will be in effect from September 1, 2026, a recent Bloomberg report claims. Essentially, all the companies placing their chip orders after that will pay a higher price. 

Read more